Lavanya Kuppusamy
Digital Marketer
Mangalore
Summary
Dynamic and results-driven Digital marketing professional with a strong foundation in research and development within the food industry. Eager to transition my analytical skills and industry insights into a digital marketing role where I can contribute to enhancing online presence and driving growth. I am committed to leveraging my diverse background to create impactful digital marketing strategies that resonate with target audience. Looking forward to learning new technologies and tools in digital marketing and apply them effectively to achieve marketing goals.
Overview
3
3
years of professional experience
6
6
years of post-secondary education
Work History
Customer Laboratory Service Associate
Kemin Industries South Asia Pvt Ltd
1 2020 - 12.2023
- Performed on-field demonstrations at customer sites across India to showcase product efficacy and assist in sales conversions.
- Tactfully handled multiple queries and performed microbiological parameters for samples from existing customers and potential clients to aid in retention and in gaining new customers.
- Sampled competitor products to draw conclusions by efficiently analyzing data and effectively communicating findings.
- Participated and showcased analytical findings in Kemin worldwide scientific meetings for continuous three years.
- Worked closely with product managers and other cross-functional teams as strong and credible technical partner during discussions to improve existing products and new product development.
- Gained strong leadership skills by managing projects from start to finish.
Junior Executive Lab Management
Kemin Industries South Asia Pvt Ltd
05.2017 - 01.2020
- Developed and maintained protocols for laboratory management processes including safety protocols, equipment maintenance.
- Oversaw acquisition and installation of new lab equipment, resulting in improved capabilities and increased efficiency.
- Monitoring laboratory equipment and maintaining accurate records of laboratory activities
- Ensuring proper maintenance of laboratory equipment and supplies
Education
Post Graduate Program - Strategic Digital Marketing
Great Lakes Executive Learning
02.2024 - 08.2024
Master of Science - Microbiology
Periyar University
12.2019 - 12.2021
Bachelor of Science - Microbiology
K.S. Rangasamy College of Arts And Science
05.2014 - 06.2017
Skills
Content Writing and Copywriting
Social Brand Management
SEO and SEM Knowledge
Email and Affiliate Marketing
Communication and Collaboration
Adaptability and Willingness to Learn
Timeline
Post Graduate Program - Strategic Digital Marketing
Great Lakes Executive Learning
02.2024 - 08.2024
Master of Science - Microbiology
Periyar University
12.2019 - 12.2021
Junior Executive Lab Management
Kemin Industries South Asia Pvt Ltd
05.2017 - 01.2020
Bachelor of Science - Microbiology
K.S. Rangasamy College of Arts And Science
05.2014 - 06.2017
Customer Laboratory Service Associate
Kemin Industries South Asia Pvt Ltd
1 2020 - 12.2023