LAVANYA TUMMALAPENTA
Bengaluru
Summary
Strategic Campaign Manager with a proven track record in digital marketing strategy and data analysis. Demonstrates strong leadership and communication skills to drive successful campaign outcomes. Expertise in stakeholder engagement and proactive problem-solving enhances project efficiency. Recognized for effective writing and presentation skills tailored to diverse audiences.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Campaign Manager
MarketStar-LinkedIn
bengaluru
09.2025 - 12.2025
- Managed 15+ new APAC and SEA clients, aligning LinkedIn campaign strategies with regional growth targets.
- Led a pilot LinkedIn marketing project, achieving 10X returns through audience testing and creative optimization.
- Developed data-driven campaign strategies that significantly reduced CPC and CPL, enhancing media efficiency.
- Delivered up to 30X ROAS by optimizing campaign structures and audience segmentation across multiple accounts.
- Provided performance reports and insights to clients, facilitating informed marketing budget allocation decisions.
Marketing Strategy Consultant
TDCX- LinkedIn
09.2024 - 07.2025
- Executed targeted marketing campaigns for diverse client portfolios, enhancing overall effectiveness.
- Managed 50+ NAMER clients on LinkedIn Ads, achieving 50X–100X ROAS by aligning strategies with revenue goals.
- Developed and implemented over 100 data-driven campaign strategies, generating 50X+ ROI across various initiatives.
- Launched and optimized multiple concurrent LinkedIn campaigns per client, improving efficiency through strategic audience segmentation.
- Owned all aspects of campaign execution, ensuring consistent performance from strategy to reporting.
- Translated marketing requirements into high-performing LinkedIn media plans optimized for CPL, CAC, and revenue impact.
- Surpassed client performance benchmarks by utilizing LinkedIn Ads insights and testing frameworks consistently.
Marketing Specialist
QUESS- Monster (US)
Ludhiana
05.2024 - 09.2024
- Generate new business (Lead generation) using existing and potential marketing networks.
- Skilled in CRM and lead generation platforms such as LinkedIn Sales Navigator and Salesforce.
- Will Try to improve the overall visibility of the campaigns and try to draw traffic and achieved by 65% with paid campaigns and ads.
- Got opportunity to work with clients from North America and SEA clients.
- Monitor lead metrics and helped clients with reports (e.g Quarterly results and annual forecasts).
- Set and track sales account targets, aligned with company objectives.
- Act as the point of contact and handle business needs of the clients.
Business Development Associate-Assistant Manager in Marketing
Byju's India Pvt.Ltd.
Bangalore
01.2021 - 10.2022
- Led team of 10, coordinating daily CRM activities to ensure smooth operations.
- Built robust pipeline, consistently closed deals, and achieved monthly sales targets.
- Researched market trends to enhance revenue optimization and expansion.
- Increased client satisfaction by 30% through enhanced service delivery.
- Developed new strategies with team to boost client retention.
- Expanded profitability by 55%, focusing on customer-centric upselling.
- Promoted within nine months for exceeding targets by 200%.
Market Researcher
Bon Nutrient
Ludhiana
05.2020 - 08.2020
- Worked as Market researcher in FMCG company, Where Exposed to learn marketing techniques and develop marketing strategies with the help of tools like google analytics (GA4), collected data and worked with various other tools like excel and advance excel to sort and understand the valuable insights from the data to develop real time strategies.
- Worked with a team of 4 from different key areas of marketing like Digital marketing, advertisement etc where learned about how internally marketing works under same umbrella.
- Collected data from multiple parts of the country and worked in excel to develop data driven strategies and presented with tools called excel.
Freelance Performance Marketer
ARGALA REVIEV
- Worked as a Freelance Performance Marketer for Pascle Productions on the Argala Reviev project, managing Google Performance Marketing and Meta Ads end to end.
- Planned and launched multiple data-driven campaigns to increase brand visibility, grow social followers, and drive clinic footfall.
- Curated high-performing ad creatives and messaging for Meta platforms, resulting in 5X higher footfall compared to organic reach and 40X+ revenue generation through social media channels.
Freelance Digital Marketer
METRICKN
- Worked as a Freelance Digital Marketer, managing social media platforms including Instagram and creating high-quality content to improve brand visibility and engagement.
- Developed and executed integrated social media strategies that drove 40% growth in website metrics within three months and achieved 5% user growth through a multi-channel approach.
- Designed and launched an SEO-optimized website for Metrickn, enhancing user experience and online presence, and improved overall campaign performance by increasing ROI by 10% through paid media campaigns.
Education
MSc - Digital Business Analytics, Business Strategy, Market Research & Analysis, Crisis Management, Product Marketing, Human Resource Management
EMLV BUSINESS SCHOOL
Paris, France01.2023
Master's Business Administration - MBA, Finance and Marketing
LOVELY PROFESSIONAL UNIVERSITY
Jalandhar, India01.2021
Skills
- Google Analytics
- Google Ads
- Meta advertising
- LinkedIn sales navigator
- Agile CRM
- Tableau
- SEO
- SEM
- Content strategy
- Content creation
- Social media management
- Artificial intelligence applications
- B2B marketing
- Lead generation
- Email marketing
- Performance marketing
- Brand development
- E-commerce solutions
- Digital marketing expertise
Certification
- LinkedIn Advertising Fundamentals Certification, LinkedIn Marketing Labs
- LinkedIn Marketing Strategy Certification, LinkedIn Marketing Labs
- Introduction to Prompt Engineering for Generative AI, LinkedIn Marketing Labs
Hobbies and Interests
- Travelling to new places
- Food enthusiast
- Rigorous web search
- Focused on new learnings
Timeline
Campaign Manager
MarketStar-LinkedIn
09.2025 - 12.2025
Marketing Strategy Consultant
TDCX- LinkedIn
09.2024 - 07.2025
Marketing Specialist
QUESS- Monster (US)
05.2024 - 09.2024
Business Development Associate-Assistant Manager in Marketing
Byju's India Pvt.Ltd.
01.2021 - 10.2022
Market Researcher
Bon Nutrient
05.2020 - 08.2020
Freelance Performance Marketer
ARGALA REVIEV
Freelance Digital Marketer
METRICKN
MSc - Digital Business Analytics, Business Strategy, Market Research & Analysis, Crisis Management, Product Marketing, Human Resource Management
EMLV BUSINESS SCHOOL
Master's Business Administration - MBA, Finance and Marketing
LOVELY PROFESSIONAL UNIVERSITY