Laveena Chugh

Ecommerce App Launch: Managed creation of an ecommerce platform from concept to launch, creating process document, covering major milestones, timelines, identifying resource requirement, coordinating with cross functional teams, following up on action items, understanding dependencies, reducing the overall cost by 11%.

Cross-Functional Leadership: Collaborated with Ecommerce, Sales, Designers, Engineering and UX Team to conceptualize, develop and demonstrate market differentiating products and services, making sure the timelines are met 100%.

Metrics and Dashboards: Managed creating metrics, dashboards, important KPIs for the app with cross coordination with Sales, Ecommerce, Supply Chain team. Delivered report creation dashboard requirements to Engineering team for development.

Shipment and Order Processing: Created a process for order processing and smooth delivery to customers, analysed reports from supply chain team on best shipment service, delivery charges, placement of order, returns and refunds on app and reducing warehouse cost by 25%

New Product Development: Launched 50+ products from planning to launch, created end to end process of product selection, viability, sourcing, content creation, cataloguing and successfully launched products with 30% increase in Revenue.

Process Improvement: Improved launch process which was adopted by the using monday.com that with creating a process that is clearly communicated, timelines defined, dependencies known, SOPs created, regular meetings along with timely notifications and follow ups on actions required. Process improvement led to saving 20% of time & cost for launch of a product.

Change Management: Created a process for low selling products, by identifying project requirement for each product in coordination with sales, brand managers, content creators and designers. This led to increase in sales of low performing products by 5%-15%.

• Established organizational mission statement through extensive research and goals setting.
• Managed different marketplaces account set up, created catalog, pricing, promotions, product packaging, product visibility, keywords selection, logo selection, registered as a brand and complete documents needed for launch.
• Created promotions and campaigns across platforms to drive traffic & conversion.
• Vendor Management with selecting vendor, building relationship with vendors and communicating feedback from customers.

• Worked varied hours to meet seasonal and business needs.
• Defined work plans in alignment with stakeholder requirements.
• Monitoring pricing on amazon with other top marketplaces to ensure buyers from amazon have best price, selection and convenience
• Meeting and exceeding everyday productivity targets with more than 95% quality score

• Handling economic database of more than 10 countries, keeping data up to date and ready to use for clients using Excel
• Meeting and exceeding everyday productivity targets with more than 90% quality score