LAVINA GROVER

Promoted from ecosystem partner marketing to lead global practice marketing for HCLTech’s Digital Workplace portfolio, with expanded responsibility for Unified Service Management and analyst engagement. Entrusted with building the ServiceNow GTM strategy from the ground up, repositioning it from an ITSM-led offering to an AI-powered workflow transformation partner.

• Owned and managed a consolidated $600K marketing budget across practice-wide and co-branded GTM initiatives.
• Led end-to-end OEM marketing across partners like HP, Dell, Lenovo, Apple, Zebra, Intel, Cisco, and AMD etc. driving product visibility, pipeline generation, and joint campaigns in close alignment with sales.
• Defined and activated GTM messaging for ServiceNow, spanning use cases such as EX, AIOps, Microsoft Copilot, GenAI, and AI Agents, reinforcing HCLTech’s innovation-first positioning.
• Orchestrated HCLTech’s global presence at flagship events, including Gartner Digital Workplace (US & UK) and Knowledge 2025, shaping content, experience, and stakeholder alignment.
• Rolled out vertical-aligned ABM programs across Retail, Manufacturing, and Healthcare, deepening engagement and wallet share within strategic accounts.
• Built deal support frameworks and sales enablement assets, and executed micro-activations tailored to regional growth opportunities and active pursuits.
• Initiated competitive intelligence programs, aligning messaging with sales to sharpen positioning and improve win rates in large deal scenarios.
• Drove analyst awareness and led thought leadership initiatives across media, customer, and advisory channels, amplifying HCLTech’s voice in the future-of-work conversation.

Brought strategic clarity and executional excellence to global alliance marketing for Intel and Cisco, driving co-branded demand generation, partner pipeline acceleration, and global visibility through a multi-channel, integrated marketing approach.

• Owned end-to-end marketing strategy for Intel and Cisco partnerships, managing a $440K partner marketing budget, with responsibility for planning, execution, and reporting across global geographies.
• Led high-touch stakeholder engagement with Intel’s global marketing leadership to co-develop GTM messaging, brand alignment, and joint priorities.
• Designed and delivered flagship partner programs, including the podcast episode, quarterly newsletters, developer hackathons that expanded partner-brand affinity.
• Directed global event participation at industry marquee platforms such as Intel Vision and Cisco Live, ensuring unified brand storytelling, differentiated booth presence, and content that reinforced HCLTech’s value proposition.
• Developed globally reusable marketing assets and co-branded content tailored to solution offerings, enhancing campaign scalability and partner engagement across regions.
• Strengthened digital presence across HCLTech’s partner-facing assets and platforms, driving channel alignment and campaign efficiency.
• Rolled out a 360° marketing strategy integrating demand generation, PR, internal branding, digital, and social media, focused on partner success and pipeline contribution.
• Contributed to thought leadership creation, event messaging, and customer-facing communications that amplified HCLTech’s positioning across Tech OEM Initiatives

• Spearheaded brand management for the printer division, ensuring cohesive marketing and branding initiatives.
• Crafted and executed marketing communication strategies, encompassing both digital and traditional platforms, including social media videos, educational content, product collateral, and advertising campaigns.
• Directed branding and Below-the-Line (BTL) activations at premier retail locations to enhance customer engagement.
• Orchestrated comprehensive marketing plans on an annual, quarterly, and monthly basis, adhering to designated budgets.

• Monthly business analysis & effective strategizing for channel sales.
• Managing a 85 Million INR yearly budget for key channel sales enablement projects.
• Responsible for channel partner management, developing and maintaining partner relationships through the use of CRM software.
• Administering contractual manpower management project (Feet on Street, In shop Demonstrators).
• Spearheaded end to end management of end customers loyalty program for encouraging brand's Green initiative of Recycling.

• Managed daily, monthly and annual reporting for the business unit.
• Analyzed qualitative & quantitative data to understand competition, industry to drive relevant business goals.

• Created database reports for management evaluation.
• Generate timely and accurate reports for analysis.
• Creating MIS dashboards for presenting to concerned department.
• Managing monthly Weekly & Daily Report in MS Excel with inDepth Analysis and producing actionable information.

• Market Research project on Canon's printer Product Penetration into T2/T3 towns: In depth analysis of Canon's city wise penetration in 120 major T1/T2 cities with a improvement action plan designed city wise.