Summary
Overview
Work History
Education
Skills
Key Achievements And Projects
Alias
Languages
Certifications And Education
Accomplishments
Certification
Timeline
Generic
Lawlesh kumar Singh

Lawlesh kumar Singh

Hyderabad

Summary

Versatile professional with 12 years of experience in project management, data analytics, and sales & marketing. Expertise in Salesforce platform for Sales and Service Cloud, with over 3 years of experience in aligning business needs with technical solutions. Proven skills in requirements analysis, process optimization, and user adoption strategies, complemented by strong stakeholder management and cross-functional collaboration. Seeking roles in Salesforce Administration, Associate Product Manager, or Business Analyst to utilize extensive CRM knowledge and analytical skills.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Associate Product Manager

coromandel international limited
HYDERABAD
04.2025 - Current
  • 1. Product Strategy: Defining the product vision and roadmap for Salesforce-related products or features Analyzing market trends and customer needs to inform product decisions
    2. Requirements Gathering: Collecting and prioritizing product requirements from stakeholders, customers, and market research Creating detailed product specifications and user stories
    3. Cross-functional Collaboration: Working closely with engineering, design, sales, and marketing teams Coordinating with Salesforce account executives
    . Data Analysis: Using data to make informed decisions about product features and improvements, Tracking key performance indicators (KPIs) for the product
    5. Stakeholder Management: Communicating product vision and progress to executives and stakeholders, Managing customer expectations and feedback
    6. Post-Launch Monitor adoption metrics and Salesforce usage analytics Gather user feedback and plan iterative improvements Assess technical debt and recommend platform optimizations Plan for ongoing maintenance and support

Salesforce Platform Administrator

Coromandel international limited
HYDERABAD
06.2022 - 03.2024

1. Business Process Optimization & Requirements Management: Analyzed business workflows for 800+ users across Sales and Marketing, identifying process gaps and recommending system enhancements.

2. Gathered and prioritized requirements:-
All cross-functional stakeholders, translating business needs into technical specifications and configuration changes.

3. Product Strategy & User Experience:-
Designed and implemented user-centric solutions, including custom page layouts, record types, and approval processes that reduced manual effort by 35%.

4. Developed and executed user adoption :-strategies for new features, achieving 90%+ adoption rate within 60 days of rollout.

5. Data Analysis & Reporting:-
Built 40+ custom reports and dashboards providing key business metrics to executives, enabling data-driven decision making

6. Created comprehensive documentation
including user guides, process flows, and technical specifications.

7. Project & Stakeholder Management:-
Collaborated with IT, Sales, Marketing, and Operations teams to deliver integrated solutions meeting diverse business requirements.

system enhancement:- including custom object creation, automated workflows, and integration implementations, improving user productivity by 60%.

Junior Salesforce Administrator

Coromandel international limited
HYDERABAD
06.2021 - 05.2022
  • Data Management:-
    Data Accuracy: oversee the accuracy, integrity and security of the customer data within CRM.
    Data Maintenance: regularly update and maintain user records, ensuring data cleanliness and consistency.
    User Management:-
    User Administration: Administer user account within CRM platform, assigning appropriate roles and access level bases on job functions.
    User Support: provide ongoing support and guidance to users helping them effectively utilize the CRM system
    Training and Support:-
    Issue Resolution:- address user inquiries and troubleshoot issues related to Salesforce application and CRM usage.
    User Training: conduct training sessions to improve user adoption and proficiency in CRM tools and Salesforce application.

Productivity Monitoring &MIS Officer

Coromandel international limited
HYDERABAD
06.2018 - 05.2021
  • Improved Sales and collection for the Department or Company along with enhanced marketing activities of Marketing officer and Agronomist through TIME 2.0 application
    Productivity Monitoring– Marketing officer and Agronomist level productivity monitoring through Time application. (Ex- Dealer Visit, Sub dealer Visit, spent hours, Night halt, Farmer meeting, Jeep campaign, Product Demo, Group farmer meets, transit time, Dealer to Dealer Distance etc.)
    Business Analysis- Industry Primary Sales Volume Market Share and Grade Wise, State wise, Product wise, company wise and collection analysis for all SBU (FERT, SSP, ORG)
    Marketing Services- Coordination with vendor regarding whatever created Purchase order our marketing department along with coordination to finance for closing the project and report to Senior Management.

MIS Officer

Team Lease Services Limited
HYDERABAD
06.2015 - 05.2018
  • Data collection, analysis, and reporting:-Database design and administration, Customer relationship management, Sales pipeline tracking Marketing campaign analysis, Lead scoring and conversion tracking, Territory and quota management, Budget tracking and variance analysis
    Reporting and Visualization:
    Dynamic dashboards with charts and graphs Automated report generation Key Performance Indicator (KPI) tracking Executive summary reports Interactive data presentations

Sales Executive

Samsung India Electronics Limited
HYDERABAD
09.2012 - 10.2014
  • Key Results Areas: - 􀀀 Improved product sales billing with dealers regarding volume and value monthly base for consumer electronics product for the area.
    􀀀 Achieved every month target for the volume and value
    􀀀 Conduct product demonstrations and presentations
    􀀀 Close deals and achieve sales targets
    􀀀 Understanding of customer buying processes
    􀀀 Monthly/quarterly/annual sales quotas
    􀀀 Revenue per customer and deal size
    􀀀 Conversion rates from leads to sales
    􀀀 Sales cycle length and efficiency
    􀀀 Market share growth

Education

Master of Business Administration - Marketing

01.2019

Bachelor of - Computer science- information technology

Kuvempu University
01.2011

PC Support & networking -

IIHT

Power BI Course -

CIL

Skills

  • Salesforce Platform
  • Sales Cloud
  • Service Cloud
  • Custom Objects & Fields
  • Process Builder
  • Workflows
  • Reports & Dashboards
  • Data Management
  • User Administration
  • Security & Permissions
  • Business Analysis
  • Requirements Documentation
  • Process Mapping
  • User Story Creation
  • Bug Creation
  • Gap Analysis
  • Business Case Development
  • UAT Planning
  • Salesforce CRM
  • Excel
  • Google Sheets
  • Advanced Excel
  • SQL
  • ADO
  • Data Loader
  • Salesforce Inspector
  • Power BI
  • SAP
  • Agile
  • User Acceptance Testing
  • Training
  • Documentation

Key Achievements And Projects

  • Digital Product Performance, Product Name- 'Gromor mitra', SIGMA, Time 2.0, FSL, Salesforce CRM Platform, User-Centric KPIs: Daily/Monthly Active Users, Adoption rates-95%, User Activity journey completion rates, Customer support ticket volume, Business KPIs: Real-time performance monitoring, User behaviour analysis and insights, Business impact measurement, Onboarding process refinement
  • CRM Process Optimization Initiative, Led comprehensive review of sales process, identifying 8-10 key bottlenecks, Implemented automated workflows and approval processes, reducing sales team customer onboarding or dealer onboarding cycle time by 25%, Data management- Sales and marketing team approx. 1200+ internal user onboarding to Sales transaction and marketing activity, beat plan management through Salesforce CRM, Impact: 14000 customers onboarded and accelerated revenue recognition annually for the company. 1200+ internal users are using sales order transaction generating revenue for company and through marketing activity, beat plan module increasing productivity.
  • Executive Dashboard Development, Designed and built real-time executive dashboard showing KPIs across all India for FERT department- MO productivity Dashboard, Agronomist Productivity Dashboard, PT/MDT Productivity Dashboard, Dealer Adoption, Shipt to party Dashboard, lead Dashboard, Collaborated with C and B-level stakeholders to define metrics and reporting requirements, Impact: Improved executive decision-making speed by 50%
  • System Integration Project, Managed integration between Salesforce CRM and marketing automation platform, Worked with technical teams to define data mapping and synchronization requirements, Impact: Improved lead conversion tracking and marketing visibility
  • User Adoption Campaign, Developed change management strategy for major Salesforce Lightning migration, Created training programs, user guides, and feedback collection processes, Impact: Achieved 90% user adoption within 60 days, exceeding target by 25%

Alias

L.k Singh

Languages

  • English, professional proficiency
  • Hindi, Native

Certifications And Education

  • Salesforce Certified Administrator, 5890253, 03/14/25
  • Master of Business Administration in Marketing, 2019
  • Bachelor of Computer Science - Information Technology, Kuvempu University, 2011
  • PC Support & Networking, IIHT
  • Power BI, CIL

Accomplishments

  • Best Business Facilitator Award Coromandel international limited

Certification

  • Salesforce Certified Administrator Credential ID: [5890253] | Valid through [ March-25]

Timeline

Associate Product Manager

coromandel international limited
04.2025 - Current

Salesforce Platform Administrator

Coromandel international limited
06.2022 - 03.2024

Junior Salesforce Administrator

Coromandel international limited
06.2021 - 05.2022

Productivity Monitoring &MIS Officer

Coromandel international limited
06.2018 - 05.2021

MIS Officer

Team Lease Services Limited
06.2015 - 05.2018

Sales Executive

Samsung India Electronics Limited
09.2012 - 10.2014

Master of Business Administration - Marketing

Bachelor of - Computer science- information technology

Kuvempu University

PC Support & networking -

IIHT

Power BI Course -

CIL
Lawlesh kumar Singh