Ashwini Verma

Business Development Executive (BDE)
NovaVente, July 2024 – July 2025

• Spearheaded business development initiatives across Europe, the Middle East, South Africa, and India, driving lead generation, client engagement, and strategic partnerships for global clients in technology, fintech, and e-commerce domains.
• Executed end-to-end sales activities — including cold calling, email campaigns, LinkedIn outreach, appointment setting, and client coordination — resulting in consistent pipeline growth and client satisfaction.
• Leveraged advanced sales tools such as Apollo.io, Lusha, LinkedIn Sales Navigator, and many others to identify, qualify, and engage potential leads effectively.
• Acted as the single point of contact for clients, ensuring seamless communication, relationship management, and alignment of client needs with business solutions.

Collaborated successfully with the following notable clients:

• Andela (https://www.andela.com/) – a global talent marketplace that connects companies with vetted, remote software engineering talent from over 135 countries. Drove lead generation and client acquisition campaigns for Andela’s remote talent services in the Europe, Middle East, and Africa (EMEA) region, promoting their ability to help enterprises scale engineering teams quickly and cost-effectively.
• Alibaba.com (India) – one of the world’s largest B2B e-commerce platforms, enabling millions of buyers and suppliers to connect, source products, and conduct business globally. Focused on the Indian market, helping businesses leverage Alibaba’s platform to expand their reach, and enhance their B2B sales.
• Decimal Factor (https://decimalfactor.com/) – a UK-based fintech company offering innovative payment solutions, including card processing, working capital, and financial services tailored for small and medium-sized businesses in the UK market. Drove outreach and lead generation campaigns to help UK businesses access Decimal Factor’s merchant services and financial products.

Key Achievements:

• Successfully built and managed a robust sales pipeline, spanning multiple regions and industries.
• Demonstrated expertise in using sales enablement and prospecting tools to enhance lead quality, and improve outreach efficiency.
• Developed and delivered compelling pitches, scheduled client meetings, and maintained strong post-engagement communication, ensuring client retention and satisfaction.
• Adapted messaging and strategies to suit diverse regional markets, ensuring cultural alignment, and effectiveness.