LAXMI KANTH

Key Result Areas :

• Managing and achieving assigned KRA's with Lean SalesTeam through consistent review mechanism,Guiding and hand holding the team
• Identified Channel Network-Dealer Prospects in all 60 phase-1 states(MH,KAR,GUJ&TN)
• Micro Market Mapping done for all P-1 states
• Customer Segment and Application Mapping for Early phase of E-Tractor Adoption
• Alignment with Key OEMs for Matching Implements with E-Tractor
• TCO working for Various Application
• Demo and Validation of E-Tractor before product launch
• Product Launch Readiness and Sales Promotion

Highlights :

•241 Dealer Prospects Shortlisted and Dealership Applications received among 90 Dealership Locations
• Micro Market Mapping completed for all 60 Phase-1 Districts
• 27 Different application study done and mapped suitable applications against each District for E-Tractor Adoption
• 1300+ Affluent Buyers List (Farmers and B2B) for Demo and early E-Trac Adoption
• 5 Key implements OEMs Aligned for Mapping Attachments with E-Trac

• 1000+ hours testing of 27HP variant E-Tractor validation and Demo completed among 4 status in versatile applications
• TCO defined for 27 different applications and scenarios
• Product Sales is lined up from First week of November

Managing Profit Centre and Business Unit of JAGATJIT GROUP-Farm Machinery Division

• Spearheaded strategic development, market pathway creation, and budget planning to drive sales of precision farm implements, exceeding zonal, regional, and state targets.
• Developed and executed competitive strategies to expand market share and ensure partner profitability.
• Analyzed dealer performance, optimized organizational processes, and enhanced dealer effectiveness to maximize customer satisfaction.
• Identified and secured global business partnerships through JVs and BEAs.
• Monitored R&D to introduce new precision implements and adapted strategies to capitalize on market demand and penetrate new segments.
• Led, trained, and developed a high-performing sales team, ensuring strategic alignment and execution.
• Guaranteed top-tier after-sales service and spare parts availability for customers.

Growth Path:

Jul’16 to Mar’19: Reginal Manager - Sales and Marketing for AP and Telangana

Apr’19 to Dec’21: National Business Head – Farm Implements Business Unit and Institutional sales

Headed Farm Implement Division of VST Tillers Tractors Limited for all India Business Operations

• Successfully formulated Annual Sales Action Plan, P&L, Zone wise and State Wise Targets planning and execution
• Introduced Complete range of Rotavators, Sprayers and round balers
• Growth of 60% in FY 20-21 in Farm Implement business unit of VTTL
• Appointed 8 exclusive distributors in FY 21-22 and leveraged business opportunity through 300 plus existing VST tractor network
• Collaboration and business tie-ups initiated with various domestic and global farm implements OEMs
• Established Farm Implement Business as additional revenue and profits source for channel partners

Institutional Sales:

• Managing all India institutional business through B2B, B2C & C2C channels; supervising direct sales to all govt. departments/ institutions and private institutions
• Spearheading Tender Business, Sales through Municipalities, Gram Panchayat, Swachh Bharat and State Corporations, Watershed Management, Irrigation and R&B departments
• Supervising business through GeM (Government e Marketing) Portal; participating in bid/RA, accepting order and monitoring supply, invoicing and payment ng to customer delight

Subsidy Business through Govt. Schemes:

• Administering all India subsidy business from all Agriculture and Horticulture related departments, corporations, institutions Administering company, brand, products, price, and dealers for state and central schemes all India; monitoring all State and Central Government Subsidy Portals, updating product, price and dealers in DBT Portals
• Promoting end-to-end Farm Mechanization solutions through various schemes to Individuals, Farmer Groups, FPO’s,SHG, CHSC and FM Banks
• Building capability in new and existing dealerships for liaison with Govt. departments to handle subsidy business Coordinating with state level and HO level Sales and Marketing team for subsidy sales alignment and target achievement

Customer Hiring Service Centers (CH&SC) and Digital Farming Solutions:

• Creating strong alternate business revenue channel through CHSC and Digital Farming (Pay Per Use Mobile/ Web/ Call Centre based Services); monitoring the activities of 79 VST CHS Centers of Karnataka State
• Identifying farm machinery and equipment required for selected CHSC area
• Promoting Digital Farming and Custom Hiring through Mobile and Web based APPs; promoting end-to-end crop-based solutions to farmers
• Setting SMART goals and executing the same to ensure CHSC runs in profitability
• Setting up and manage the center for renting farm machineries and Equipment’s as per the requirement of farmers Managing MOU and Agreements with CHSC channel partners, Aspirant Young Rural entrepreneurs, Agri Service providers, FPO’s, NGO’s, PACS and Farmer Groups
• Highlights:
• Recognized for activating company products in GeM and getting orders month on month; received 150+ Panchayat Tractors order from Telangana and 150+ CHSC orders in Karnataka through institutional sales
• Ensure 3000 Tractors and 600 Rotavators sold through Various Govt Subsidy Schemes Pan India.
• Stabilized New business channel within 12 months; promoted Digital Farming Solutions, Mobile App, VST Complete Crop Solutions, Private CHSC Models as innovative models for additional revenue and profit generation

As Regional Manager-APTS&OD-Sales and Marketing:

• Managed P&L of Tractor Business in AP and Telangana states
• Achieved highest ever business volumes in AP in 2016-17 and Telangana in 2017-18; Achieved 1000+ volumes in 2016-17 and 2018-19; Ranked among top 3 volume and revenue achievers in Tractor Business for FY 18-19
• Recognized as Best among State and Regional Heads in FY 18-19 Successfully doubled the dealer network in AP&TS
• Recognized as No.1 market share player in compact tractor segment (0-30 HP) in AP&TS

• Managed Market Study analysis to determine optimum dealer count and preferred locations
• Review and recommend markets, prospect and site selection for expanding dealer operations-18 Dealers appointed in 2 years in APTG
• Oversaw and managed the performance of 50+ dealers, working closely with Sales Field Operations to track and improve their results.
• First mover in Organization to conduct Retail Customer Meets, Financier/Banker Meets, Loan cum Exchange Mela’s
• Ensured finance options to Exchange Tractors for improving liquidation rate and profits of dealers
• Awarded as Best Manager -Channel and Retail in India for FY 2012-13, 2013-14 and 2014-15
• Minimized retail cycle time of AP and Telangana from 48 days to 25 days by 14-15; maintained 18 days RCT in Q4-15-16
• Provided versatile retail finance schemes like Low IRR, Low Down Payment-High LTV Schemes, Combo Scheme Offers, Cash Cases Conversion and Structured EMI Schemes

• Implemented various finance schemes, managed channel recruitment i.e.,DSA, DDSA and Sales Canvassers
• Managed 150+ crores Channel Funding Portfolio among 60+Dealers in North Coastal AP
• Achieved highest figures of 5.1 crores (Mar’10) best in E.G Location in car loans
• Awarded as Best Manager in South India for FY 2008-09
• Achieved INR 30.0 crore businesses in FY 2007-08; SOH of branch for AL was doubled in twelve months
• Secured the growth of 30% in FY 2008-09 with a 38 crores disbursement of Car Loans and growth of 25% in FY 2009-10 with a 48 crores disbursement of Car Loans with 22% market share
• Increased the sales and business from 1 crore to 3 crores average per month; Improved market share from each dealer from mere 5% to 35%
• Conferred with Best Performer Award for FY 2008-09, Silver Star Award for Oct’08
• Bagged awards for: Best IRR Location, Best Managed Portfolio, Best COA Awards
• Recognized as highest bonus and incentives earner among Sales Managers in South

• Recognized as India No.1 in business growth; achieved targets and Achieved INR 53.0 crore business from 930 retail sales between Sep’05 to Mar’06
• Attained 411% growth on previous financial year (doubled Sales in seven months)
• Implemented SAP in the Zone for data entry and MIS and maintained error free transaction
• Recognized as best SAP implementation branch in the state
• Maintained a market share of 60% for Tata commercial vehicles and passenger vehicles, 70% share in passenger cars, 75% share in three wheelers, mini goods van and Ace segment
• Led the branch to get recognized as best branch for business targets achievement for FY 05-06
• Enhanced the portfolio by 5 times and helped management to open 3 new branches in the operated locations such as Rajahmundry, Bhimavaram and Eluru

• Managed Sales, Retail, collection, administration & preparation of reports required by Zonal Office and Corporate Office
• Supervised marketing of company’s schemes in CV / LCV / LMV / Farm Equipment’s and enhanced market share of AL vehicles
• Recognized as top performance and incentives earners for FY 2002-03,2003-04 and 2004-05 in AP and South region
• Enhanced Retail Sales at the assigned territory from 25.65 crores to 58.00 crores