Laxminarayan Lodhi
Sr Sales Officer
134 Road No 30 C Block Sharda Nagar Bhopal,UP
Summary
Dynamic professional recognized for strong problem-solving abilities and a commitment to continuous learning, complemented by exceptional communication skills. Poised to drive team success and deliver positive outcomes through collaboration and innovative thinking while embracing new challenges that advance organizational objectives. Results-oriented achiever with a proven track record of exceeding targets in fast-paced environments, combining strategic thinking with hands-on experience to deliver impactful solutions. Proactive contributor ready to make a meaningful impact in any setting, dedicated to enhancing overall organizational performance.
Overview
12
12
years of professional experience
1
1
Language
Work History
Sr. Sales Officer
Ferrero India Pvt Ltd
10.2023 - Current
- Handling a team of nine people through which we cover 60 quintals of business monthly.
- Taking care of the existing business and increasing the new vendors in the same category.
- Achieved consistently high annual sales targets by diligently monitoring progress and adjusting strategies as needed. Business planning and execution.
- Infrastructure management for the territory.
- Responsible for the territory business, distribution, and coverage expansion.
- Boosted sales revenue by establishing strong relationships with key clients and delivering targeted presentations.
- Identified new business opportunities through careful analysis of market trends and competitor activity.
- Mentored junior sales team members, sharing best practices for prospecting, negotiation, and closing techniques.
- Provided insightful product demonstrations, showcasing unique features tailored to clients'' specific needs.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Sr. Sales Officer
Danone Nutricia International Pvt Ltd
08.2022 - 10.2023
- Handle 4 FMCG and 6 pharma distributors in Ahmedabad and Bhuj.
- Handling a team of two people through which we cover $50 million in business monthly.
- Identified new business opportunities through careful analysis of market trends and competitor activity.
- Collaborated with cross-functional teams to develop innovative strategies and improve overall sales performance.
- Business Planning and Execution.
- Infrastructure management for the territory.
- Responsible for the territory business, distribution, and coverage expansion.
- Coordinating with the medical team for promotions and trade scheme applications.
- Focus Areas - Annual Business Plan|Stockist Management.|Market Development|Team Management.
Sr. Sales Officer
Dabur India Ltd
02.2022 - 07.2022
- Taking care of the existing business and increasing the new vendors in the same category.
- Here, I had to cater to the FMCG and Pharma Market business.
- Handling a team of four people through which we cover six crore of business annually.
- Responsible for the business development for the territory.
- Key Result Areas.
- Noteworthy Achievement: Best So Far for Two Quarters for Primary Sales.
Territory Sales Executive
Tata Consumers Products Ltd
12.2017 - 01.2022
- Handling a team of 4 executives, 12 direct distributors, and 1 super-stockist (25 sub-stockists) with an annual sales value of 12 crore, managing primary and secondary sales, new product launches, new market setups, and infrastructure setups.
- Controlling the Sales Team involves the implementation of daily, weekly, and monthly reports, the rollout of all sales initiatives (trade schemes, secondary schemes, consumer initiatives) consistently across the market, and the creation of sales, distribution, marketing, and GTM strategies.
- Responsible for delivering primary and secondary sales targets in the GT market for all wholesalers and retailers, ensure best-in-class visibility execution of the portfolio in the market, drive channel sales programs like wholesale loyalty, DB engagement, etc., and achieve targeted brand-wise coverage and penetration.
- Drive numeric distribution, expand new outlets, and claim management. Execute high-class visibility as per defined norms across retail outlets and wholesalers, manage inventories, FIFO, freshness of stock, and inventory health index as per company norms. Ensure continuous availability and regular rotation, taking care of route operations, and create secondary claims to the company to promote in-shop activities. Providing on-the-job training by working 'First Call Last Call' as per plans, with a focus on sales.
- Key Result Areas.
- Noteworthy Achievement
- Best SO for the West Region in FY 2018-19.
- Closed FY 2019-20 with budgeted numbers. (105%).
- Achieved primary sales growth of 133% in 2018-19.
- Worked on a special project in Chhindwada District to get more coverage and expand our brand. Completed a successful display and branding activity of 'Tata Agni' to engage more retailers.
Sales Officer
Danone Nutricia International Pvt Ltd
03.2016 - 11.2017
- Handled a team of four members, 15 direct distributors, and one super stockist (16 sub-stockists) with a business turnover of 4 crore annually.
- Planning a sales plan town-wise, launching new brands business-wise from the whole region.
- Ensure channel partners' growth and maintenance of ROI (Return on Investment) with regular ROI checks, upgradation, and assuring that Root to Market strategies are implemented by channel partners.
- Ensuring proper execution of trade schemes and discounts, and preparation of various trackers for sales execution improvement.
- Key Result Areas.
- Achieved 107% overall growth in FY 2016-17.
- Achieved the distribution number of the NPD launch of Protinex Tasty Chocolate.
Sr. Sales In charge
Dabur India Ltd
05.2014 - 02.2016
- Responsible for the visibility part (displays and promotions) in the general trade and retail channel, growth in the market.
- Handling a 10-member team, 3 direct stockists, covering an 8 crore annual business. Works on the PDP system for all direct towns by SFA.
- Passionate about learning and committed to continual improvement.
- Excellent communication skills, both verbal and written.
- Ensure sales achievement and sales growth in the territory, and ensure channel partners' growth.
- Self-motivated, with a strong sense of personal responsibility.
- Key Result Areas.
- Noteworthy Achievement
- Achieved 40 lakhs in value in the first quarter itself, (YTD 110% GR).
- Find new WS dealers in an untapped market.
- Increased numeric distribution in the urban market.
Education
MBA - Marketing
Barkatullah University
Bhopal03-2014
B.COM - Commerce
Barkatullah University
Bhopal03-2010
Skills
Territory performance optimization
Inventory management
Market expansion initiatives
Expertise in software solutions
Skilled in addressing client concerns
Execution of marketing initiatives
Strategic decision-making
Expertise in product features and benefits
Effective relationship management
Key performance indicator management
Timeline
Sr. Sales Officer
Ferrero India Pvt Ltd
10.2023 - Current
Sr. Sales Officer
Danone Nutricia International Pvt Ltd
08.2022 - 10.2023
Sr. Sales Officer
Dabur India Ltd
02.2022 - 07.2022
Territory Sales Executive
Tata Consumers Products Ltd
12.2017 - 01.2022
Sales Officer
Danone Nutricia International Pvt Ltd
03.2016 - 11.2017
Sr. Sales In charge
Dabur India Ltd
05.2014 - 02.2016
MBA - Marketing
Barkatullah University
B.COM - Commerce
Barkatullah University
Extra-Curricular Activities
Rank Holder in National Cadet Corps at school level. Player in State level of ‘Football Championship’ at school and college level
Section name
GENERAL TRADE | MODERN TRADE | SUPER MARKET | STANDALONE OUTLETS | KEY ACCOUNT |