Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Leela Chaitanya Kumar Suddapalli

Growth, Marketing & Strategy Leader
Hyderabad
Leela Chaitanya Kumar Suddapalli

Summary

  • Results-driven growth, marketing & strategy leader, known for innovation and a unique mix of strategic, creative, operational, and technical abilities. Consistent track record in generating pipeline and new business for large enterprise, mid-market, SMB and startup companies in enterprise software, SaaS, EdTech, Healthcare, non-profit, and media industries. I am accountable for creating, executing, and maintaining all strategic marketing initiatives across the channels.


  • Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches. Hardcore full stack marketer with premier skillset in Account-based marketing (ABM), Demand Generation, Performance Marketing, Lead content strategy, Web development, Conversion Rate Optimization, Lead nurturing, Revenue Operations/Marketing Operations, and sales enablement efforts. Consistently exceed the quarterly marketing goals. Developed and deployed sophisticated inbound marketing strategy to increase the inbound leads and pipeline.


  • Achievements include supporting $7 million in pipeline with strategic and innovative marketing plans to drive sales and penetration. Well-versed in team, thought and project leadership. Exceptional relationship builder and problem-solver.


  • 13+ years of experience in marketing across different functions such as –

Overview

13
years of professional experience
5
years of post-secondary education

Work History

Aviso AI
Hyderabad

Senior Director - Growth & Marketing
12.2021 - Current

Job overview

  • Drove global demand generation efforts across omnichannel digital campaigns, email and online marketing and webinars.
  • Successfully executed lead generation campaigns combining paid & owned media to drive a 200% increase in leads
  • Successfully created the pipeline of ~$6.5 Million in the last financial year and enabled the sales to convert them with the help of intent data, performance data using multiple data platforms.
  • Evaluated and recommended new vendors and campaign opportunities.
  • Aligned with sales to optimize outreach strategies, conversion and workflow and evolve marketing RoMI using advanced analytics tools and to improve marketing performance
  • Implemented account-based marketing strategy for new demand generation and customer expansion.
  • Leading a team of marketing managers, managed and executed largest SEO, SEM, ABM activities
  • Deeply understood customer expectations for different geographies – NA, India, EMEA, APAC, ANZ
  • Developed product roadmap with a buy in from leaders in the organization for marketing intelligence tool
  • Inspired and mentored young marketers who are digital enthusiasts in the team with defined objectives
  • Dealt with large advertising spends to optimize the digital marketing efforts & Conversion Rate Optimization
  • Defined and implemented a new customer acquisition process, in collaboration with enterprise & mid-market sales
  • Developed marketing automation strategies & Workflows as part of multi touch point approach for attribution using HubSpot
  • Implemented an improved and world class user experience on company’s website aligned with attribution model.
  • Led the SaaS product line marketing team across the high-return messaging channels such as Webinars, Videos, Social, Digital
  • Successfully designed & implemented the marketing process and integrated the business systems such as website, automation, salesforce, webinars, ABM, Digital Advertising for end-to-end business process.

Manipal ProLearn
Hyderabad

Lead Guest Faculty
09.2015 - Current

Job overview

  • Manipal ProLearn, one of the leading certification providers in India, offers short-term online / classroom training to help professionals to upskill and upgrade
  • Being Lead faculty trained more than 1500 students & leadership team members across multiple industries all over India to upskill themselves in Marketing, Digital Marketing, Account Based Marketing, Marketing Automation frameworks, Social Media Governance & Operations, ROI Measurement & Tracking, Performance Optimization, Cost Optimization and many more.

PricewaterHouseCoopers
Kolkata

Manager 3 / Senior Manager
10.2018 - 12.2021

Job overview

  • PricewaterHouseCoopers is one of the largest Management Consulting firm in the world
  • Involved with large marketing & advertising spender marketing teams to advise them in marketing space and measure & enhance the RoMI for Cloud/Managed Services, ERP Implementation, IaaS, PaaS, SaaS Services
  • Leading a team of marketing specialists and chartered accountants advising different industries for – Media & Entertainment, FMCG, Technology, FoodTech and Public Sector clients in all geographies – India, Bangladesh, UK, Indonesia
  • Managed and executed largest SEO, SEM, ABM activities across the industries such as eCommerce, Textile, IT/ITES, Petro Chemicals, Steel & Power,
  • Deeply understood customer expectations for different geographies – USA, India, Australia, NZ and UK, EU, APAC
  • Working closely with the data & analytics teams to enhance and evolve marketing RoMI using advanced analytics tools and to improve marketing performance
  • Developed product roadmap with a buy-in from leaders at multiple levels across the organization for Marketing & Media Optimization
  • Inspired and mentored young auditors who are digital enthusiasts in the team with defined objectives
  • Dealt with large advertisers to optimize their digital marketing efforts with Digital governance solutions in various industries like IT, FMCG, Education, OTA, Publishing, Home Appliances, Industry Equipment and many more
  • Successfully completed the Acing Digital - Digital Accelerator, a flagship program by PwC India to upskill the employees in Digital Skills using Alteryx, Power BI, Tableau & Advanced analytics using Python.

NetEnrich Technologies
Hyderabad

Marketing Manager
09.2017 - 10.2018

Job overview

  • NetEnrich is the leading technology provider of IT, cloud and cyber security operations and services company in India
  • Led the efforts of Digital Marketing & Account Based Marketing, SEO, SEM, and Engagement Analytics in the global marketing team and improved the marketing performance in the context of digital transformation
  • Led the entire process of GDPR Compliance w.r.t marketing as part of cyber security compliance
  • Played a pivotal role in enhancing and setup of measurement & tracking which leads for decision making in marketing budget optimization, digital property usage, compliance, budget optimization, RoMI Enhancement.

Gaian Solutions
Hyderabad

Manager - Marketing
06.2016 - 08.2017

Job overview

  • Gaian is the leading technology provider for products and solutions in the media and entertainment industry in India and US
  • Led the efforts of Digital Marketing in global marketing team and improved the marketing performance in the context of digital transformation
  • Played a pivotal role in enhancing and setup of measurement & tracking which leads for decision making in marketing budget optimization, digital property usage, compliance, budget optimization, RoMI Enhancement
  • Played a pivotal role in GTM strategy across the world for a suite of media products and solely handled the entire marketing operations & lead generation which increase the lead generation by ~200% during the tenure.

Cigniti Technologies
Hyderabad

Senior Executive
08.2015 - 06.2016

Job overview

  • Cigniti is Global Leader in Independent Quality Engineering & Software Testing Services
  • World's 1st Independent Software Testing Services Company to be appraised at CMMI-SVC v1.3, Maturity Level 5.7
  • Led the efforts of Digital Marketing efforts in global marketing team for Gallop Solutions Inc
  • And improved the marketing performance using marketing automation, Search & Social Media Advertising, Content Marketing and many more
  • Played a pivotal role in enhancing and setup of measurement & tracking which leads for decision making in marketing budget optimization, digital property usage, compliance, budget optimization, RoMI Enhancement.

Media Multiples
Hyderabad

Manager
09.2013 - 07.2015

Job overview

  • Media Multiples was a premier SME partner for google in Digital Advertising space and the one of the early organizations for television media buying, content generation
  • Led the Business development across multiple industries like G&PS, FMCG, Technology, Education, Aviation, Pharma & Healthcare etc
  • Led the efforts of Digital Marketing efforts and improved the marketing performance in the context of digital transformation for the clients
  • Played a pivotal role in enhancing and setup of measurement & tracking which leads for decision making in marketing budget optimization, digital property usage, compliance, budget optimization, RoMI Enhancement
  • Played a pivotal role in increasing the personal branding for client leadership teams
  • Played a pivotal role in GTM strategy across the world for a suite of media products and solely handled the entire marketing operations & lead generation which increase the lead generation by ~130% during the tenure.

OMICS INTERNATIONAL
Hyderabad

Lead
02.2012 - 10.2013

Job overview

  • OMICS International is a leading Open Access Journals & Conference organizer across the world
  • Led the efforts of Digital Marketing efforts and improved the marketing performance in the context of digitalization for the company
  • Being a first employee initiated the entire SEO efforts and website operation to increase the viewership of thought leadership content across multiple subjects
  • Played a pivotal role in enhancing and setup of measurement & tracking which leads for decision making in marketing budget optimization, digital property usage, compliance, budget optimization, RoMI Enhancement
  • Played a pivotal role in increasing the personal branding for CEO & MD over the web & social media
  • Played a pivotal role in increasing the website visibility from 40,000 Visits/Month to 1.5 Million Visits/Month
  • Awarded as best & innovative employee for 2 times in a row
  • Being initial member of the team built a team of 22 digital marketing professionals and mentored digital marketing enthusiasts with the support of CEO

DOCS Publishing
Hyderabad

Senior Analyst
06.2010 - 02.2012

Job overview

  • DOCS Group was a startup in international open access journal publishing company
  • Led the efforts of Digital Marketing efforts and improved the marketing performance in the context of digitalization for the company
  • Being a first employee initiated the entire SEO efforts and website operation to increase the viewership of thought leadership content across multiple subjects
  • Played a pivotal role in enhancing and setup of measurement & tracking which leads for decision making in marketing budget optimization, digital property usage, compliance, budget optimization, RoMI Enhancement
  • Played a pivotal role in increasing the website visibility from 2,000 Visits/Month to 1 million visits/Month using Digital Marketing & SEO

Education

INDIAN INSTITUTE OF MANAGEMENT (IIM)
KOZHIKODE

MBA from Marketing, Strategy & Finance
12.2019 - 02.2022

University Overview

ACHARYA NAGARUJUNA UNIVERSITY

MCA from Computer Applications
05.2007 - 05.2010

University Overview

Skills

    Demand Generation

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Timeline

Senior Director - Growth & Marketing
Aviso AI
12.2021 - Current
INDIAN INSTITUTE OF MANAGEMENT (IIM)
MBA from Marketing, Strategy & Finance
12.2019 - 02.2022
Manager 3 / Senior Manager
PricewaterHouseCoopers
10.2018 - 12.2021
Marketing Manager
NetEnrich Technologies
09.2017 - 10.2018
Manager - Marketing
Gaian Solutions
06.2016 - 08.2017
Lead Guest Faculty
Manipal ProLearn
09.2015 - Current
Senior Executive
Cigniti Technologies
08.2015 - 06.2016
Manager
Media Multiples
09.2013 - 07.2015
Lead
OMICS INTERNATIONAL
02.2012 - 10.2013
Senior Analyst
DOCS Publishing
06.2010 - 02.2012
ACHARYA NAGARUJUNA UNIVERSITY
MCA from Computer Applications
05.2007 - 05.2010
Leela Chaitanya Kumar SuddapalliGrowth, Marketing & Strategy Leader