Summary
Overview
Work History
Education
Skills
Accomplishments
Hobbies and Interests
Languages
Personal Information
Timeline
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Leechie Arora

Leechie Arora

Mumbai

Summary

Dynamic marketing and creative leader with 15+ years of experience driving business growth, brand transformation, and integrated campaign success for leading organizations across India and APAC. Expert in building high-performing teams, delivering award-winning omni-channel campaigns, and leveraging data-driven insights to fuel measurable impact. Recognized for pioneering innovative solutions, exceeding revenue targets, and establishing brands as market leaders.

Overview

17
17
years of professional experience

Work History

Associate Director - Branding

Chandigarh University
Chandigarh
01.2025 - Current
  • Spearheaded a university rebrand, elevating national visibility and increasing student applications by 18% within six months.
  • Launched integrated digital and offline campaigns, resulting in a 25% boost in engagement across key target markets.
  • Built and led a cross-functional creative team, improving campaign turnaround times by 30%.
  • Established new partnerships with industry leaders, enhancing the university's brand equity and placement rates.

Director - Account Management

Dentsu Posterscope
Mumbai
03.2024 - 09.2024
  • Led a rural media outreach team, delivering innovative, data-driven campaigns for top FMCG and automotive clients, resulting in a 22% increase in rural market share for key accounts.
  • Developed and executed omni-channel strategies that improved client ROI by 28% YoY.
  • Mentored and upskilled the team, increasing team productivity and client satisfaction scores by 35%.

General Manager - Research & Strategy

Laqshya Media
Mumbai
03.2023 - 08.2023
  • Orchestrated the launch of SHARP, India's first patented OOH audience measurement tool, driving a 40% increase in data-led campaign adoption.
  • Achieved 120% of annual sales targets, securing ₹9Cr in new business from high-profile clients.
  • Streamlined campaign operations, reducing execution time by 25% and improving client retention rates.

Group Account Director - West (India)

Kantar
Mumbai
10.2022 - 12.2022
  • Managed a portfolio generating ₹3Cr annual recurring revenue, delivering brand strategy and creative testing for major automotive and FMCG clients.
  • Drove a 15% uplift in client campaign effectiveness through insight-led creative solutions.

Senior Accounts Manager - Remote (APAC Region)

Entropik Tech
06.2022 - 10.2022
  • Managed key APAC accounts, maintaining an 80% target achievement rate despite challenging market conditions.
  • Drove adoption of AI-based voice, eye, and facial recognition tools, increasing client engagement by 35%.
  • Led product feedback initiatives that resulted in two new feature rollouts.

Research Manager - Delhi (North India)

YouGov
Delhi
10.2021 - 05.2022
  • Managed syndicated research projects, supporting client growth strategies across FMCG, PR, and tech sectors.
  • Improved client retention by 20% through tailored data-driven solutions.

Senior Accounts Manager - Remote (India Region)

Entropik Tech
04.2021 - 10.2021
  • Surpassed quarterly sales targets by 120%, generating $150,000 in new business for AI-driven marketing solutions.
  • Trained and mentored the sales team, improving lead conversion rates by 40%.
  • Recognized in company townhalls for exceptional client acquisition and retention.

Group Head, Planning, Strategy & Design

Wavemaker, Redfuse
Mumbai
11.2019 - 05.2020
  • Developed and executed multi-platform media strategies for Colgate-Palmolive, helping retain market leadership in key regions.
  • Led a team to deliver campaigns with a 95% on-time launch rate and a 20% improvement in cost efficiency.

Associate Manager, APAC

Nielsen India
Mumbai
03.2016 - 06.2019
  • Managed a team of 30+, delivering packaging and volume projection projects for global clients.
  • Presented strategic insights to leadership, influencing key business decisions.

Senior Research Executive

Millward Brown
Mumbai
07.2013 - 09.2015
  • Played a pivotal role in launching BrandZ in India, providing strategic insights that influenced the positioning of the country's top 50 brands.
  • Developed new frameworks for creative evaluation, resulting in a 30% improvement in campaign success rates for clients.
  • Led research for energy and automotive verticals, contributing to a 10% annual revenue increase in those sectors.

Senior Research Analyst

BASES - Innovation Team
Bangkok
10.2010 - 12.2012
  • Selected as 1 of 3 analysts (from 150) for international transfer, leading retail strategy projects that grew regional revenue by 3X.
  • Led business development in SEA, securing new clients and expanding service offerings, resulting in a 25% increase in annual revenue.
  • Awarded the Simply Excellent Gold Award for strategic work with Unilever Japan's Dove launch.

Senior Research Analyst

BASES - Innovation Team
Mumbai
07.2008 - 09.2010
  • Supported brand and product innovation projects, contributing to a 2X growth in client accounts.
  • Recognized as Analyst of the Quarter twice for excellence in data analysis and client delivery.

Education

MBA - Marketing

Welingkar Institute
Mumbai
12.2016

BE - IT

Fr. Agnels
Mumbai
12.2008

Skills

  • Adobe Creative Suite
  • Brand strategy
  • Digital marketing
  • Campaign management
  • Data analysis
  • Market research
  • Client engagement
  • After Effects
  • Premiere Pro
  • 3D Modeling & Animation
  • UI/UX Design Principles
  • Motion Graphics & Video Editing
  • CMS
  • CRM
  • Salesforce
  • MS Office
  • SQL
  • Business Analytics Tools
  • AI & GenAI Marketing Tools
  • Project management
  • Performance metrics
  • Public speaking
  • MS office

Accomplishments

  • Received Award for Collaboration in terms of being meaningful and creating an Impact- Kantar
  • Exceeded the quarterly targets on more than one occasion - Entropik Tech
  • Selected out a pool of 150 analysts, chosen to be 1 out of 3 for international transfer markets- Nielsen
  • Received Simply Excellent Gold Award for strategic work done for Unilever Japan Team for the launch of Dove products - Nielsen
  • Received Multiple Analyst of the Quarter Awards Nielsen
  • Attained 94.67% percent in mathematics in high school
  • Received merit in BE - Information Technology and A - Grade in MBA Marketing
  • Hold the record of 9 Gold medals in one calendar year at district level across different sports like Badminton, Football, Chess, Table Tennis, Running
  • Winner in drawing, designing, debate, and quiz at school, college and university
  • Selected for seminars and science exhibition throughout the academic career

Hobbies and Interests

  • Sports: Keeps me fit
  • Listening to Music: It relaxes me
  • Spending time with my daughter

Languages

  • English
  • Hindi

Personal Information

Date of Birth: 11/08/86

Timeline

Associate Director - Branding

Chandigarh University
01.2025 - Current

Director - Account Management

Dentsu Posterscope
03.2024 - 09.2024

General Manager - Research & Strategy

Laqshya Media
03.2023 - 08.2023

Group Account Director - West (India)

Kantar
10.2022 - 12.2022

Senior Accounts Manager - Remote (APAC Region)

Entropik Tech
06.2022 - 10.2022

Research Manager - Delhi (North India)

YouGov
10.2021 - 05.2022

Senior Accounts Manager - Remote (India Region)

Entropik Tech
04.2021 - 10.2021

Group Head, Planning, Strategy & Design

Wavemaker, Redfuse
11.2019 - 05.2020

Associate Manager, APAC

Nielsen India
03.2016 - 06.2019

Senior Research Executive

Millward Brown
07.2013 - 09.2015

Senior Research Analyst

BASES - Innovation Team
10.2010 - 12.2012

Senior Research Analyst

BASES - Innovation Team
07.2008 - 09.2010

MBA - Marketing

Welingkar Institute

BE - IT

Fr. Agnels

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