Leema Murthy
E-City, Bangalore
Summary
Results-oriented buyer with 5+ years of experience in the apparel industry, driving profitability and brand success through strategic procurement. Expertise in trend analysis, market research, and inventory optimization for enhanced product assortment and market positioning.
Overview
7
7
years of professional experience
Work History
BUYER-WOMENS WEAR
PEOPLE- PANTALOONS
09.2022 - Current
- Developing buying strategies for procurement of seasonal product range, reflecting the brand's vision, and achieving sales target for 350+ stores.
- Conducting in-depth market research and trend analysis to identify emerging fashion trends and immediately converting them into the current product range. Anticipate customer demands, ensuring a competitive product assortment.
- Maintained a target gross margin of 65%, consistently season on season, through effective cost management and product price points.
- Managing seasonal OTB effectively to ensure a mix of fashion and core products to drive value and STR, meeting financial objectives.
- Collaborating closely with the design and sourcing department to drive product innovation.
- Analyzing weekly sales data to evaluate product performance, optimize inventory, and forecast inventory needs to ensure minimal stock out and dead stock.
- Collaborating with Visual Merchandising and Marketing teams to create a cohesive customer experience.
- Following the complete product development and production process to ensure timely deliveries and launch of merchandise.
BUYER- WOMENS WEAR
MAX Fashion- Landmark Group
10.2019 - 12.2021
- Provide a commercially viable range of merchandise at competitive price
- Keeping up to date with market trends and optimizing range to change in demand
- Strategic planning and selecting product range for retail stores based on historic sales data and trend analysis
- Analyzing consumer buying pattern and predicting future inventory demand
- Maintaining relationship with existing vendor and on boarding new vendor for sustainable business
- Handling end to end merchandising activities to ensure timely approvals and deliveries
MERCHANDISER
Bharat Silks
10.2017 - 06.2019
- Managed the complete lifecycle of merchandise from product development to delivery of goods for international brands like Ralph Lauren Children's wear, Eileen Fisher, and Levi's Women's wear.
- Coordinating with buyers to understand buyer requirements and adhering to them.
- Developed and nurtured relationships with key suppliers, negotiating favorable terms, and ensuring timely delivery of raw materials.
- Coordinated with cross-functional teams to troubleshoot any production, quality, or delivery issues.
- Following up with logistics and shipping teams to ensure on-time deliveries.
Education
BACHELOR OF SCIENCE - FAHION AND APPAREL DESIGN
The Oxford College Of Science
Bangalore01.2016
Skills
- Market Research and Analysis
- Financial Acumen
- Trend Forecasting
- Data Analysis
- Microsoft Office Suite
- Adobe Illustrator
Accomplishments
- GEM Award ( Go Extra Mile Award)- People- Pantaloons 2023
Languages
- English
- Tamil
- Kannada
- Hindi (Limited Working Proficiency)
Timeline
BUYER-WOMENS WEAR
PEOPLE- PANTALOONS
09.2022 - Current
BUYER- WOMENS WEAR
MAX Fashion- Landmark Group
10.2019 - 12.2021
MERCHANDISER
Bharat Silks
10.2017 - 06.2019
BACHELOR OF SCIENCE - FAHION AND APPAREL DESIGN
The Oxford College Of Science