Summary
Overview
Work History
Education
Skills
sections.external_links.name
Certification
Accomplishments
Languages
Personal Information
Affiliations
Timeline
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Lekha Mudireddy

Lekha Mudireddy

Secunderabad,India

Summary

Dynamic and results-driven professional with a strong foundation in data analysis, report writing, and project management. Demonstrates exceptional communication excellence and proactive initiative-taking, complemented by influential networking skills. Adept at product display creativity and promotions execution, with a proven ability to prioritise tasks effectively. Career goals include leveraging sales analytics expertise to drive business growth and innovation.

Experienced marketing professional focused on developing innovative strategies to boost brand awareness and drive customer engagement. Skilled in leveraging digital platforms and data analytics to create impactful campaigns. Committed to fostering collaborative environments that enhance team performance and achieve business objectives.

Overview

6
6
years of professional experience
9
9
years of post-secondary education
1
1
Certification

Work History

Deputy Manager- Product Management

COROMANDEL INTERNATIONAL LIMITED. (FERT)
Hyderabad, Telangana
09.2020 - 05.2022
  • New Product Introduction – Planning and launching of the new products, Product Performance tracking, and providing all the required POSM material as per Business needs.
  • Content and Creatives Preparation: collaboration with Various Creative agencies for the Development of Point- of-sale material and Providing content for the same. Exploring new collaborations for innovative creative development ideas.
  • Managing Key Products - Focus on product sales volume, budget achievement, and growth.
  • Channel Partner Liasioning and Team Management – coordinating with channel Partners like Operations for supply and compliance and sales team follow-up for Collecting market intelligence and sales and volume achievement.
  • Collaborative Approach - Personal Participation in Promotional Campaigns & Customer Education Programs field visits and continuous collaboration with the field team regarding the POG activities.
  • Collection and Maintaining Farmer Database - Initiated the collection of farmer database for the Digital Marketing activities. Analyzing the data collected and sharing it with the concerned stakeholders.
  • New Geography Expansion and Development.

Communications specialist

H M Clause India Pvt Ltd
Hyderabad, Telangana
06.2022 - 10.2022
  • Drafted engaging newsletters, keeping employees updated about company news and achievements.
  • Analysed competitors' activities, keeping abreast of industry dynamics.
  • Negotiated contracts with external agencies, securing optimal terms for the company.
  • Administered budget planning, guaranteeing cost-effective operations in the department.
  • Coordinated with sales department for enhanced lead generation.
  • Enhanced brand awareness by devising creative promotional activities.
  • Oversaw event management duties, delivering memorable experiences for attendees.
  • Devised product launch plans for successful market entry and uptake.
  • Identified new customer segments and target audiences to expand reach.

Associate Consultant in G&PS-GPA-Agri

KPMG India Services LLP
Guntur, Andhra Pradesh
11.2022 - 05.2024
  • Client: Department of Agri Marketing (DOAM), Guntur, Andhra Pradesh
  • Stakeholder engagement- Need gap assessment, market linkage, and farm gate infra creation by including stakeholders like PACS/ FPOs, coordinating with departments like the Department of Agriculture, Department of Horticulture, Cooperative departments, APCOB, NABARD, etc.
  • Strategic planning- Ability to deliver strategic consulting services to agribusiness clients, to promote agricultural policies including market analysis, branding, and product development.
  • Analyze data and provide actionable recommendations- Carried out a comprehensive study of the Market yards and RBKs present in the state, for linking of RBKs to the storage spaces in market yards pertaining to the marketing department.
  • Presentation Skills- Proven record of delivering engaging and informative presentations to a variety of audiences, from government officials to private clientele.
  • Communication skills- Strong communication, project management, and teamwork.
  • Marketing campaigns- Provide advisory services on branding, marketing communications, and product development. Developed a new marketing campaign for the 'Rythu Bazars' and proposed conducting a startup challenge for the efficient utilization of waste in the 'Rythu Bazars'.

Consultant/Assistant Manager (Technology and Transformation)

Deloitte Touché Tohmatsu India LLP
06.2024 - 04.2025
  • End-to-end program management and strategic consulting projects across various Agri & Allied sectors in Andhra Pradesh, Telangana, Odisha, Tripura, Meghalaya, Maharashtra, and Tamil Nadu. My work spans PMU setup, integrated value chain development, digital public infrastructure, and policy advocacy for state governments.
  • Developed comprehensive project proposals, pitch decks, and Detailed Project Reports (DPRs) for clients, aligning solutions with government priorities.
  • Conducted in-depth market analysis across sectors such as millets, livestock, fisheries, horticulture, dairy, and food processing, covering commodity trends, price forecasting, and value chain assessments.
  • Built strong relationships with government officials at both state and department levels, conducting regular stakeholder engagements to better understand their specific needs and challenges.
  • Identified critical bottlenecks in existing agri-infrastructure and proposed innovative solutions across infrastructure development, policy frameworks, capacity building, and PPP models.
  • Drafted proposals and PMU frameworks to enable governments to access central schemes like the Agriculture Infrastructure Fund (AIF) and Livestock Development Programs.
  • Played a key role in digital transformation initiatives for agriculture, including Unified Agriculture Governance Platforms to improve data-driven decision-making and market linkages.
  • Supported business development efforts for multiple states by leveraging strong analytical and research skills, contributing to strategic pitches and ongoing client engagements.

Intern

JK Agri Genetics Ltd.
Hyderabad, Maharashtra
04.2019 - 06.2019
  • Project Title – Conduct a SWOT analysis of JK brand in vegetable seeds market in Maharashtra and suggest strategy to double the business in two years.
  • Key Learnings – Understanding Internal Strengths and weaknesses of the company and thereby using opportunities to tackle the threats and utilize this knowledge for companies Growth.
  • Product Preference criteria of farmers in the vegetable seed segment.
  • Networking contacts and Mentoring Relationships.
  • Business understanding of Agri input-industry and perception of people towards JK Agri Genetics Ltd.

Education

PGDM (ABM) - Agri Business Management

National Institute of Agricultural Marketing, NIAM
Jaipur, Rajasthan
06.2018 - 03.2020

Secondary - CBSE

P. Obul Reddy public school
Hyderabad, Telangana
06.2010 - 03.2011

Bachelor of Science - Agriculture

Mahatma Phule Krishi vidya Peeth, Rahuri
Maharashtra
04.2014 - 06.2018

senior secondary - BiPC

Sri Chaitanya junior Kalasala
Hyderabad, Telangana
03.2011 - 06.2013

Skills

  • Data Analysis
  • Report writing
  • Project Management
  • Proactive initiative taker
  • Communication excellence
  • Product display creativity
  • Promotions execution
  • Data analysis capability
  • Influential networking
  • Task prioritisation
  • Sales analytics

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Certification

  • Digital and data foundation- AI and automation, Agile software development by KPMG
  • Generative AI for product managers
  • Brand Management Course offered by IIMB
  • Advanced Excel training program
  • Agri Value Chain Financing conducted by Samunnati Financial Intermediation and Services Pvt Ltd
  • Commodity Training Course by NICR-NCDEX
  • Fundamentals of Digital Marketing Course offered by Google

Accomplishments

  • Secured second position in Lakshya - A National level B-plan competition.
  • Finalist in Aavahan- the Case study event.
  • Finalist in Badminton at a National level event.
  • Secured 1st position for dance in the international film festival.

Languages

English
Telugu
Hindi
Marathi

Personal Information

Date of birth: 11/23/96

Affiliations

  • Badminton
  • travelling

Timeline

Consultant/Assistant Manager (Technology and Transformation)

Deloitte Touché Tohmatsu India LLP
06.2024 - 04.2025

Associate Consultant in G&PS-GPA-Agri

KPMG India Services LLP
11.2022 - 05.2024

Communications specialist

H M Clause India Pvt Ltd
06.2022 - 10.2022

Deputy Manager- Product Management

COROMANDEL INTERNATIONAL LIMITED. (FERT)
09.2020 - 05.2022

Intern

JK Agri Genetics Ltd.
04.2019 - 06.2019

PGDM (ABM) - Agri Business Management

National Institute of Agricultural Marketing, NIAM
06.2018 - 03.2020

Bachelor of Science - Agriculture

Mahatma Phule Krishi vidya Peeth, Rahuri
04.2014 - 06.2018

senior secondary - BiPC

Sri Chaitanya junior Kalasala
03.2011 - 06.2013

Secondary - CBSE

P. Obul Reddy public school
06.2010 - 03.2011

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Lekha Mudireddy