LEKHASHREE R
Mumbai
Summary
Forward-thinking professional with proven history of leadership, planning and problem solving. Adept collaboration with professional to accomplish demanding objectives, collaborate and organize resources. Systematic understanding of maintaining coverage for all business needs.
Overview
3
3
years of professional experience
Work History
Associate Manager
Vedanta Aluminium
2022.05 - Current
- Responsible for sales across five major Aluminium consuming sectors (Solar, Steel, Power & Cable, Auto) in India
- Manage the complete transaction cycle for customers, complete competitor benchmarking, and market research.
- Organized an Automobile Conclave for building awareness with 40+ Industry leaders in attendance from this sector
- Succeeded in achieving a ₹4,160 Crore sales volume for the current financial year, of which 36% came through existing portfolio.
- Increased the sales volume by 21% in FY'25 compared to FY'24 and 82% share of wallet, Vedanta, across customers.
- Increased revenue by adding an additional 18% premium on products in FY'25 contracts compared to last year.
- Developed a fully functioning E-Commerce (Metal Bazaar) platform for customer to ensure smooth procurement
- Efficiently strategized end-to-end product planning to boost market share for Value Added Products across both current and prospective customers.
- Facilitated online price discovery through auctions Value Added Products across India with 200+ participants
- Established effective communication channels between the e-commerce team, finance department, and customers for streamlining digital transactions. Played a key role in facilitating order processing, deal closure, and access to essential delivery and financial information.
Summer Intern
Vedanta Limited
2021.04 - 2021.06
- Contributed to value chain analysis of zinc alloy imports and HZL as a member of the strategic marketing and market development team for Vedanta's non-ferrous metals division.
- Presented complete analysis to top B2B consumers like Jaguar, Kohler to understand the gaps in the industry.
- Conducted Interviews with 15+ die casters, zinc hardware manufacturers and industry experts across the Globe
- Assessed the market opportunity to displace brass and evaluated other business segments in zinc die casting.
- Created a strategic plan to boost sales by 20% through effective engagement with top importers and reducing their market dependency.
Education
Master’s in Business Administration -
INDIAN INSTITUTE OF MANAGEMENT
Udaipur, IndiaBachelor of Engineering in Electrical and Electronics -
SSN College of Engineering
Chennai, IndiaSkills
- MS Word
- MS PowerPoint
- MS Outlook
- Microsoft Excel
- Business Strategy
- Data Analysis
- Communication skills
- Data visualization
- Negotiation
- Sales Strategy
- Contract Negotiation
- Brand Promotion
- Public Speaking
- Business Administration
- Presentations
- Strategic Planning
Accomplishments
- Received CEO Award for highest ever sales in Domestic market - 40kT+ sales in June 22 & Mar’23
- Content Head, Solaris – Management Fest, IIM Udaipur
Projects
Building On-page and Off-page SEO, Trucknet Digital
- Creating backlinks, Identifying and resolving 404 crawl errors and fixing dead links for the webpage Working on SEO strategies for onsite optimization, keyword research in google analytics and webmaster
Student Researcher, Consumer Lab, IIM Udaipur
- Working as a student-researcher to capture Indian consumers' relationships with various products and Conducted In-depth interviews with individuals from different regions focusing on iconic brands like Maggi
- Created an opportunity for interviewees to retrieve stories of their first memories about consumer products
Websites
Languages
Tamil
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Timeline
Associate Manager
Vedanta Aluminium
2022.05 - Current
Summer Intern
Vedanta Limited
2021.04 - 2021.06
Master’s in Business Administration -
INDIAN INSTITUTE OF MANAGEMENT
Bachelor of Engineering in Electrical and Electronics -
SSN College of Engineering
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