Microsoft Office
.jpeg&q=70)
Lenson Dsouza
Senior Product Associate
Bengaluru,AND
Summary
Senior Product Associate with over 5 years of successful experience in Product Management. Recognized consistently for performance excellence and contributions to success in Pharmaceutical industry.
Overview
4
4
Languages
1
1
Certification
7
7
years of post-secondary education
6
6
years of professional experience
Work History
Senior Product Associate
The Himalaya Drug Company
Bangalore, Karnataka
10.2016 - Current
- Assisting Product manager in developing marketing strategies to build brands, to develop the quarterly marketing strategies, Brand wise plans.
- Developed literatures, Planning and Designing promotional material / tools to support the sales / marketing objectives. Also preparing the digital communications for product and sales related topics as part of the strategy.
- Monitored market trends and competitor performance. Analyzed gaps to update promotional strategies & maximize sales.
- Analysis of the monthly sales, product wise achievement, overall target vs achievement based on which, developing the strategies to assist the sales force for effective selling.
- Training to the field staff on regular basis on technical aspects of product and soft skill developments.
- Conducted customer meetings, campaigns and participating in the trade shows and exhibitions to increase the market presence and create awareness of the products amongst the customer groups.
- Market Visits to understand the market needs and carry out the market survey for target market and competitor survey for brand building and implementation of marketing strategies.
- Collaboration and Coordination with Inter departments like FRnD, Packaging, production, Distribution and E sourcing for various product related activities.
- Developed newsletters and other informative materials to reach maximum customer base.
- Developed product documentation to communicate and align key components of upcoming features and products to internal teams.
Assistant Product Manager
Meditek India
Managalore, Karnataka
06.2015 - 09.2016
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Increased Product sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Orchestrated launch for two new products to expand market share and generate revenue.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading partners.
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
Education
MBA - Marketing
Jain University
Bangalore 08.2019 - Current
Master of Pharmacy - Pharmaceutical Sciences
NGSM Institute Of Pharmaceutical Sciences
Mangalore 08.2013 - 07.2015
Bachelor of Pharmacy - Pharmaceutical Sciences
NGSM Instituteof Pharmaceutical Sciences
Mangalore 08.2009 - 06.2013
Skills
Brand building
undefinedAchievements
- Promoted as Senior Product Associate within two years of tenure in The Himalaya Drug Company.
- Successful planning and execution of 'Himalaya Bandhan' marketing campaign at the customer level for the first time in the industry that resulted in 40% growth of the segment.
- Successfully launched product 'Transet MF' a tranexamic & mafenamic acid combination in Gynec segment that added additional revenue of 30% in the launch month.
- Launched product ‘HimROP Plus’, uterine tonic that clocked a sale of 1 cr. in the launch month.
- Launched a newsletter-Vet Info H & All About Pets exclusively for the Veterinary doctors & Pet Parents.
Milestones/Achievements
A) Qualified GPAT (Graduate Pharmacy AptitudeTest) in 2013- All India entrance examination with rank of 3551.
B) Paper Publication & Presentation
1. Simultaneous Estimation of Famotidine and Rabeprazole sodium: method development and validation by UV- spectrophotometric method
International Journal of Pharmacy and Pharmaceutical Sciences
Impact factor: 0.512.
Indexed in Scopus and Elsevier
2. Bilayer Film Type of Unfolding Drug Delivery System for the Dual Release of Proton Pump Inhibitor and H2 Receptor Antagonist
Asian Journal of Pharmaceutics
Impact factor: 0.460
Indexed in Thomas Reuters (Web of Science)
3. Development and in-vitro evaluation of PVA-Chitosan based Gastro-Retentive unfolding film type drug delivery system of famotidine
66th Indian pharmaceutical Congress, 2015.Hyderabad
Certification
WIPO- Distance learning course on Intellectual Propert Rights
Software
References
Dr. Abhishek Adsul
Product manager-Livestock
Virbac India
Ph: +918879962120
Ms. Avril Mathias
Associate Professor
MVM College of Pharmacy
Bengaluru-8050569516
Timeline
MBA - Marketing
Jain University
08.2019 - Current
Senior Product Associate
The Himalaya Drug Company
10.2016 - Current
Assistant Product Manager
Meditek India
06.2015 - 09.2016
WIPO- Distance learning course on Intellectual Propert Rights
03-2014
Master of Pharmacy - Pharmaceutical Sciences
NGSM Institute Of Pharmaceutical Sciences
08.2013 - 07.2015
Bachelor of Pharmacy - Pharmaceutical Sciences
NGSM Instituteof Pharmaceutical Sciences
08.2009 - 06.2013
Declaration
Declaration
I hereby declare that, the information provided above is true with required documentations.
Lenson Dsouza
Similar Profiles
Palli NomuganeshPalli Nomuganesh
Manager - International Regulatory Affairs at Himalaya Drug Company (Himalaya Wellness Company)Manager - International Regulatory Affairs at Himalaya Drug Company (Himalaya Wellness Company)
Nishant NagNishant Nag
Area Sales Manager at The Himalaya Drug CompanyArea Sales Manager at The Himalaya Drug Company
Vinay Kumar K SVinay Kumar K S
Associate QA at Himalaya Drug CompanyAssociate QA at Himalaya Drug Company