Leo John Peter
Chennai
Summary
A highly organized, detail-oriented and results-driven Executive with 11 years of progressive experience in Marketing, Communication, Corporate events, Business Development, Lead generation, Operations and Project Management. Having a diverse background, working in the Private sector and India’s largest Business Chamber of Commerce & Industry. Pursued a certificate program in ‘Digital Marketing Specialist’.
Overview
11
11
years of professional experience
7
7
years of post-secondary education
Work History
Deputy Manager – Enterprise Strategy
ASA Corporate Catalyst Pvt Ltd (Baker Tilly International)
12.2021 - Current
- Implementing marketing communication strategies to drive brand awareness, enhance market presence, and support business objectives.
- Develop and implement brand & marketing communication plans and strategies, including marketing collaterals, creative brand campaigns, ensuring alignment with company brand guidelines across print and digital media.
- Planning and executing marketing campaigns, CXO sessions and corporate events, Expos & Trade Fairs in collaboration with trade chambers, embassies and government departments
- Conducting market research to identify industry trends & customer requirements
- Managing digital marketing efforts, including social media campaigns, online advertising, & email marketing, monitoring performance & adjusting strategies as needed.
- Managing CRM strategies to enhance customer engagement and loyalty, using CRM data to drive marketing decisions.
Executive – Training (Team Lead) & Membership
Confederation of Indian Industry, Chennai (Institute of Logistics)
01.2019 - 12.2021
- Created business plans for Training programmes and Residential certification programmes at IIM- Udaipur and ensuring high-quality national events for corporates.
- Worked closely with office bearers of the National Committee on Logistics to develop Training programme themes and titles.
- Engaged with logistics experts and knowledge partners to derive the concept note of the training programmes and framed agendas & sessions with steering committee members.
- Identified and coordinated the group of right subject matter experts for training sessions.
- Planned digital marketing campaigns, including web, email, and social media presence, to enhance training programme visibility.
- Spearheaded efforts to promote training programs and onboard new corporate participants through targeted outreach initiatives.
- Identified and launched a new CII IL membership vertical - MOVE (Membership of Value Engagement) and successfully enrolled multiple corporate members
- Organised and executed various member engagement activities like knowledge enhancement sessions, Certificate programmes and Roundtable meetings.
Executive - Events
Confederation of Indian Industry, Chennai (Institute of Logistics)
04.2017 - 12.2018
- Created business plan for events/conference/roundtables and designed marketing & promotional strategy and manage Key interactions & decisions on sponsorships
- Managed administrative functions of Events & Conferences such as vendor management, Audio-Visual, Multimedia, Exhibition Sales, Logistics, Housing & Accommodation, Pre & Post Conference tours, Pre-Conference Online and Onsite Registration, Site Selection and Transportation
- Managing the operational and financial aspects of wide variety of courses offered by CII IL and ensure delivery of efficient program
- Worked closely with the industry and government bodies
Program Coordinator
OMICS International, Hyderabad
06.2014 - 03.2017
- Developed comprehensive business plans for international conferences, secured key sponsorships, and delivered high-quality events for global clients
- Worked closely with the Global knowledge partners to derive the concept note of conferences and framed agendas & sessions.
- Identified and coordinated with the right speakers for conference sessions.
- Designed and implemented multi-channel digital marketing strategies that significantly increased conference visibility and attendee engagement across web, email, and social media platforms
- Prepared submission reports and publications of conferences with the support of knowledge partners, coordinating with external members for meeting minutes, agendas, theme papers, invitations, presentations, and reports.
Education
MBA - Marketing
Karunya University
01.2012 - 01.2014
Bachelor of Science - Computer Science
St. Joseph’s College
01.2009 - 01.2012
High School Diploma - undefined
St. Joseph’s School
01.2007 - 01.2009
Skills
- Marketing & Lead Generation
- Events & Promotions
- Internal & External Communications
- Project Management
References
John, Varghese, CEO, varghese24@gmail.com, +91 9788116600, CREDAI Chennai, Chennai
Accomplishments
- ASA CCI Pvt Ltd
- Organized CXO sessions and webinars in collaboration with various industrial parks, significantly enhancing brand visibility across the corridor.
- Established strategic relationships with major chambers and industry associations, enhancing business referral opportunities
- Developed a content marketing strategy that increased engagement on social media platforms and contributed to follower growth.
- Confederation of Indian Industry
- Initiated CII Logistics & Supply Chain Forum in Chennai, Mumbai & Delhi
- Facilitated 5 stakeholder roundtables in States of Maharashtra, UP, TN, Assam and Haryana.
- Achieved 120% yearly target in 2019
- Identified and launched a new CII IL membership vertical - MOVE (Membership of Value Engagement)
- Initiated a new residential certification program in collaboration with IIM - Udaipur, engaging 30 senior executives from leading companies
- Found alternate methodology without hampering operations during Pandemic
- OMICS International
- Successfully organized three international conferences in the USA and achieved sales targets for each event
- Enrolled recurring and group clients from multiple universities, fostering long-term institutional partnerships
Disclaimer
I hereby declare that all the details published by me are true to the best of my knowledge. Leo John Peter
Timeline
Deputy Manager – Enterprise Strategy
ASA Corporate Catalyst Pvt Ltd (Baker Tilly International)
12.2021 - Current
Executive – Training (Team Lead) & Membership
Confederation of Indian Industry, Chennai (Institute of Logistics)
01.2019 - 12.2021
Executive - Events
Confederation of Indian Industry, Chennai (Institute of Logistics)
04.2017 - 12.2018
Program Coordinator
OMICS International, Hyderabad
06.2014 - 03.2017
MBA - Marketing
Karunya University
01.2012 - 01.2014
Bachelor of Science - Computer Science
St. Joseph’s College
01.2009 - 01.2012
High School Diploma - undefined
St. Joseph’s School
01.2007 - 01.2009
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