LEROY D BABU
Kalikavu
Summary
Sales leader with a strong track record at Relaxo Footwears Limited, Walkaroo International Pvt. Ltd. and VKC Group, consistently achieving sales targets through strategic territory management and effective team collaboration. Expertise in sales forecasting and business development, emphasizing the cultivation of key client relationships. Proven ability to lead teams in surpassing targets and enhancing market presence.
Overview
15
15
years of professional experience
Work History
Regional Sales Manager
Relaxo Footwears Limited
12.2025 - Current
- Achieve regional sales targets and business growth.
- Manage distributors, dealers and retailers.
- Develop new markets and expand distribution.
- Lead and manage Area Sales Managers and sales teams.
- Monitor primary and secondary sales.
- Ensure product availability and proper stock management.
- Implement sales schemes and promotional activities.
- Monitor competitor activities and market trends.
- Conduct regular market visits and distributor meetings.
- Manage sales forecasting, reporting and budgeting.
- Ensure timely payment collection from distributors.
- Train, motivate and improve sales team performance.
- Coordinate with marketing, supply chain and finance teams.
- Increase market share and brand visibility.
- Ensure achievement of sales growth and profitability targets.
SALES MANAGER
WALKAROO INTERNATIONAL PVT. LTD
07.2021 - 12.2025
- Managed sales operations and distribution for assigned area, achieving annual turnover of 1,100 Cr in GT.
- Led a team of 15 members, driving revenue and volume growth through effective strategies.
- Established robust relationships with distributors to enhance market presence.
- Monitored sales plans and forecasts for respective regions to ensure alignment with targets.
- Conducted cross-functional collaboration to optimize processes and performance.
- Achieved 100% dealer reach for targeted articles, maximizing product visibility.
- Analyzed market trends and competitor activities, resulting in 15% sales growth.
- Utilized dealer management system tool to monitor secondary sales and assess inventory levels.
- Managed B2B Business
- Managed modern trade business with annual turnover of 30 Cr.
- Led team of 4 members to achieve sales targets.
- Appointed new clients, expanding business portfolio.
- Oversaw key account management to maintain client satisfaction.
- Executed timely payment collections to improve cash flow.
- Forecasted inventory requirements to optimize stock levels.
- Facilitated in-store execution to enhance customer experience.
- Guided and trained sales team, ensuring achievement of objectives.
- Analyzed market trends to identify potential opportunities for growth.
AREA SALES MANAGER
VEEKESY PLASTOMERS INDIA PVT. LTD
11.2015 - 06.2021
- Developed sales and marketing strategies that drove growth across assigned state.
- Managed a team of 15 professionals to achieve organizational goals.
- Oversaw relationships with 60 dealers statewide, enhancing distribution network.
- Collaborated with marketing, production, and logistics departments to streamline operations.
- Set sales targets and formulated strategies to meet objectives.
- Monitored sales team performance, analyzed data, and reported findings to director.
- Analyzed market trends and sales data to uncover growth opportunities.
- Ensured optimal inventory levels through effective stock monitoring.
- Analyzed unpaid claims reports and identified potential issues that may delay payment collection efforts.
SENIOR CUSTOMER CARE ASSOCIATE
ADITYA BIRLA NUVO LIMITED(ALLEN SOLLY)
07.2014 - 09.2015
- Maintained optimal stock levels to enhance store performance.
- Led a team of 3 personnel, fostering collaboration and accountability.
- Provided customers with accurate information on pricing and product availability.
- Executed visual merchandising strategies to improve store presentation.
- Oversaw daily store operations to ensure efficiency.
- Ensured adherence to company policies, procedures, and legal requirements.
PROCESS ASSOCIATE
SWEANS TECHNOLOGIES PVT LTD
05.2011 - 10.2012
- Managed daily communications with U.S. clients regarding bills and claims settlements.
- Reported progress to team lead on a daily and monthly basis.
- Achieved targets consistently on daily, weekly, and monthly intervals.
Education
MBA - HR & IT
Mangalore University
MangaloreBCA -
Mangalore University
MadanthyarHigher Secondary -
Board of Higher Secondary Examination
Kerala, IndiaSSLC -
Board of Public Examination
Kerala, IndiaSkills
- Collaboration and teamwork
- Business development strategies
- Sales forecasting and reporting
- Product expertise
- Marketing proficiency
- Strategic planning
- Territory management
- Negotiation skills
- Time management
- Customer relationship management
Affiliations
- Music
- Travelling
Languages
- English
- Malayalam
Additional Languages
Kannada
Tamil
Hindi
References
- Dr. ROBIN SHINDE, Associate Professor, Srinivas University, Mangalore, +91 9740612734
- Mr. JOJO MATHEW, Senior Manager, Reliance Retail, +91 9048579650
Personal Information
- Date of Birth: 08/11/89
- Gender: Male
- Nationality: Indian
- Permanent Address : Elenjhimattathil
Arimanal PO, Kalikavu,
Malappuram, Kerala,Pin: 676525
Disclaimer
I hereby declare that the above-mentioned information is true, and I bear the responsibility for the correctness of the above-mentioned particulars.
Timeline
Regional Sales Manager
Relaxo Footwears Limited
12.2025 - Current
SALES MANAGER
WALKAROO INTERNATIONAL PVT. LTD
07.2021 - 12.2025
AREA SALES MANAGER
VEEKESY PLASTOMERS INDIA PVT. LTD
11.2015 - 06.2021
SENIOR CUSTOMER CARE ASSOCIATE
ADITYA BIRLA NUVO LIMITED(ALLEN SOLLY)
07.2014 - 09.2015
PROCESS ASSOCIATE
SWEANS TECHNOLOGIES PVT LTD
05.2011 - 10.2012
MBA - HR & IT
Mangalore University
BCA -
Mangalore University
Higher Secondary -
Board of Higher Secondary Examination
SSLC -
Board of Public Examination