Lian David
Bengaluru,Karnataka
Summary
Growth-focused marketing and partnerships professional with 4+ years of experience driving B2B brand visibility, client acquisition, and PR strategy across logistics, eCommerce, and SaaS startups. Proven ability to develop and scale partnership pipelines, build multi-channel campaigns, and manage key client accounts across India, the UAE, and North America.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Head of Sales
Toystack
Bengaluru, Karnataka
06.2025 - Current
- Developed sales strategies to enhance brand visibility and market penetration.
- Led a team of sales professionals to achieve monthly sales targets.
- Collaborated with marketing to create promotional materials and campaigns.
Growth Lead [Founder’s Office]
LWYD Interactive
Bengaluru, Karnataka
03.2024 - 01.2025
- Spearheaded multi-channel growth initiatives (performance marketing, partnerships, and community-led campaigns), driving a 3× increase in inbound leads and expanding the active user base across MENA and SEA regions.
- Collaborated directly with the Founder’s Office to build GTM and retention strategies for new digital product launches, aligning growth roadmaps with business KPIs and revenue milestones.
- Established a data-driven marketing framework integrating analytics, lifecycle automation, and funnel optimization, resulting in a 25% uplift in conversion rates within the first two quarters.
Growth Lead [Founder’s Office]
Friay.in
Bangalore Urban, Karnataka
02.2024 - 01.2025
- Managed all sales activities and brought in new clients from brands and agencies, helping increase overall revenue.
- Handled end-to-end project deals — from pitching ideas to closing contracts — for ad films, corporate videos, and digital content.
- Built long-term relationships with key clients and partners, which helped the company get repeat business and steady growth.
Head of Client Servicing
The Baxsaa Co
Bengaluru, Karnataka
04.2023 - 09.2023
- Led end-to-end client relationships across key accounts in hospitality, retail, and lifestyle sectors, ensuring seamless campaign execution, timely delivery, and measurable ROI.
- Collaborated with creative, strategy, and production teams to translate client briefs into impactful brand campaigns, driving a 20–30% improvement in client retention and satisfaction scores.
- Spearheaded new business development and upselling initiatives, identifying growth opportunities within existing accounts and contributing to consistent revenue growth.
Client Servicing Executive
The Baxsaa Co
Bengaluru, Karnataka
02.2023 - 04.2023
- Managed end-to-end client relationships across multiple marketing and branding projects, ensuring on-time delivery, clear communication, and 100% client satisfaction on retained accounts.
- Collaborated with creative, strategy, and production teams to translate client briefs into actionable campaign plans, resulting in improved campaign efficiency and repeat business.
- Prepared performance reports, project timelines, and pitch decks for key accounts, contributing to a 20% increase in client renewals and upsells.
Marketing And Public Relations Manager
MetaCommerz
San Francisco, California
01.2022 - 01.2023
- Developed and executed integrated marketing and PR campaigns aligned with business goals, boosting brand awareness and shaping a consistent, engaging narrative across digital and traditional channels.
- Cultivated and managed media relationships, partnerships and influencer collaborations to secure high-impact coverage, expand stakeholder engagement and reinforce the company’s positioning in the fintech and supply-chain space.
- Monitored campaign performance and brand sentiment using analytics and adjusted tactics accordingly, driving measurable improvements in lead generation, social engagement and brand reputation.
Retail Marketing Specialist
SMSA
Dubai
10.2021 - 01.2022
- Developed and executed in-store and digital marketing campaigns across multiple retail locations, collaborating with sales and merchandising teams to boost footfall and drive retail sales growth.
- Conducted market research and customer segmentation analysis to tailor promotional offers and visual merchandising strategies, aligning with regional consumer behaviours and brand standards.
- Managed retail marketing budgets and vendor relationships, oversaw point-of-sale display roll-outs and branding materials, and tracked campaign performance through metrics to optimise ROI.
Customer Relationship Management Administrator
LogisEye Solutions
Dubai
02.2021 - 09.2021
- Managed and maintained the CRM platform, ensuring data accuracy, user access control, and system integrity to support sales and service teams with real-time insights.
- Generated and customized dashboards, reports and analytics to track lead conversion, customer engagement and retention trends, enabling more targeted follow-up campaigns and improved decision-making.
- Provided user training and support, documented workflows and optimized CRM processes in collaboration with sales, marketing and operations teams to enhance platform adoption and streamline customer interactions.
Sales And Marketing Specialist
LogisEye Solutions
Dubai
07.2020 - 02.2021
- Drove SaaS platform adoption across importers, exporters and logistics service providers by executing targeted outbound campaigns, product demos and trial-offer strategies, contributing to a measurable increase in monthly lead conversions.
- Developed and managed the full sales funnel for a cloud-based logistics procurement solution, working closely with marketing to generate demand, qualify inbound leads and close subscriptions while maintaining recurring revenue streams.
- Collaborated with product, operations and channel teams to create positioning and go-to-market messaging highlighting cost-savings, process transparency and real-time visibility, which supported sales presentations to C-level logistics clients and expanded regional market share.
Marketing Public Relations Executive
LogisEye Solutions
Dubai
07.2019 - 07.2020
- Developed integrated marketing campaigns to enhance brand awareness and engagement.
- Collaborated with cross-functional teams to align marketing strategies with business goals.
- Managed social media accounts to promote products and increase customer interaction.
- Managed media relations to enhance client visibility and reputation.
- Coordinated press releases and media kits for product launches.
- Organized events and promotional activities to engage target audiences.
Commis Chef
ITC Hotels
Bengaluru, Karnataka
01.2019 - 06.2019
- Supported upscale kitchen operations by preparing, portioning and staging raw and cooked ingredients in accordance with ITC Gardenia’s culinary standards and luxury service environment.
- Assisted senior chefs during peak service by operating selected kitchen equipment, monitoring food temperatures, and ensuring consistent taste and presentation across à la carte and banquet outlets.
- Maintained high standards of kitchen hygiene, storage and ingredient handling (FIFO, proper labelling, cold-chain), and contributed to waste-minimisation through careful inventory monitoring and timely communication of excess items.
Commis Chef
Grand Hyatt
Dubai
01.2018 - 06.2018
- Supported high-volume kitchen operations by preparing and staging ingredients, assisting across sections, and enabling consistent five-star service in both banquet and à la carte outlets.
- Operated essential cooking equipment—ovens, grills, fryers—during peak service hours, maintained presentation and taste standards, and collaborated with senior chefs to uphold brand quality.
- Ensured strict adherence to food-safety and hygiene protocols (including proper storage, FIFO, cleaning logs and station organisation), contributing to a clean, efficient kitchen and minimizing waste.
Commis Chef
JW Marriott Marquis Hotel Dubai
Dubai
01.2017 - 06.2017
- Assisted in daily food preparation and plating for high-volume banquets and à la carte service, maintaining JW Marriott’s five-star quality and hygiene standards.
- Supported senior chefs across multiple kitchen stations, ensuring smooth kitchen operations during peak service hours, and large-scale events.
- Consistently upheld HACCP and Marriott brand standards, contributing to top guest satisfaction scores, and repeat clientele across F&B outlets.
Senior Barista
Starbucks
Sydney, New South Wales
01.2016 - 11.2016
- Led daily café operations, training baristas to maintain service and quality standards, boosting team efficiency.
- Managed high-volume customer interactions, providing quick order turnaround during peak hours.
- Oversaw inventory control and cash handling to ensure transaction accuracy and reduce waste.
Junior Barista
Starbucks
Singapore
08.2013 - 12.2015
- Prepared and served beverages efficiently during peak hours, ensuring high-quality customer service.
- Supported daily store operations, including inventory management and cash handling.
- Maintained compliance with hygiene and safety standards to protect customer health.
- Cultivated strong customer relationships through attentive service and extensive product knowledge.
Education
Postgraduate Diploma - Professional Marketing, Marketing
CIM | The Chartered Institute of Marketing
Dubai07.2022
Diploma of Education - Digital Communication and Media/Multimedia
Digital Marketing Institute
Online | Ireland06.2020
Diploma - Commercial Cookery 4, Culinary Arts/Chef Training
ICCA - International Centre For Culinary Arts (Dubai)
Dubai03.2017
International Baccalaureate - Business, Management, Marketing, and Related Support Services
Overseas Family School
Singapore05.2015
MYP | Middle Years Program -
Kodaikanal International School
Kodaikanal05.2013
PYP | Primary Years Program -
Gems Modern Academy
Dubai06-2010
Skills
- CRM software
- Strategic partnerships
- Market research
- Lead generation
- KPI tracking
- Pipeline management
- Cross-functional collaboration
- Brand positioning
- Sales strategy
- Performance marketing
- Client relationship management
Languages
English
Native
Native
French
Advanced (C1)
C1
Hindi
Elementary (A2)
A2
Certification
- Advance English
- International Baccalaureate INTERMEDIATE - LEVEL B1 PART 3
Timeline
Head of Sales
Toystack
06.2025 - Current
Growth Lead [Founder’s Office]
LWYD Interactive
03.2024 - 01.2025
Growth Lead [Founder’s Office]
Friay.in
02.2024 - 01.2025
Head of Client Servicing
The Baxsaa Co
04.2023 - 09.2023
Client Servicing Executive
The Baxsaa Co
02.2023 - 04.2023
Marketing And Public Relations Manager
MetaCommerz
01.2022 - 01.2023
Retail Marketing Specialist
SMSA
10.2021 - 01.2022
Customer Relationship Management Administrator
LogisEye Solutions
02.2021 - 09.2021
Sales And Marketing Specialist
LogisEye Solutions
07.2020 - 02.2021
Marketing Public Relations Executive
LogisEye Solutions
07.2019 - 07.2020
Commis Chef
ITC Hotels
01.2019 - 06.2019
Commis Chef
Grand Hyatt
01.2018 - 06.2018
Commis Chef
JW Marriott Marquis Hotel Dubai
01.2017 - 06.2017
Senior Barista
Starbucks
01.2016 - 11.2016
Junior Barista
Starbucks
08.2013 - 12.2015
Postgraduate Diploma - Professional Marketing, Marketing
CIM | The Chartered Institute of Marketing
Diploma of Education - Digital Communication and Media/Multimedia
Digital Marketing Institute
Diploma - Commercial Cookery 4, Culinary Arts/Chef Training
ICCA - International Centre For Culinary Arts (Dubai)
International Baccalaureate - Business, Management, Marketing, and Related Support Services
Overseas Family School
MYP | Middle Years Program -
Kodaikanal International School
PYP | Primary Years Program -
Gems Modern Academy