Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Work Preference
Languages
Work Availability
Timeline

LIBU SAMUEL

Digital Marketing Manager

Summary

Results-driven Digital Marketing Manager with extensive experience in leveraging AI and search technologies to drive marketing success for small businesses. Seeking to transition to an Enterprise Marketing Lead role to apply my expertise in developing and executing growth marketing strategies, and to further enhance enterprise-level marketing initiatives. Adept at collaborating cross-functionally and passionate about scaling innovative AI-driven marketing solutions.

Overview

12
12
years of professional experience
8
8
Certification
3
3
Language

Work History

Digital Marketing Manager

Dotsquares Ltd
08.2013 - Current
  • Monitoring search results and analyzing site traffic to inform digital marketing strategies
  • Demonstrating expertise in Technical SEO, On-Page & Off-Page Optimization, and Social Media Management
  • Utilizing data analysis tools such as Excel, Google Data Studio, Goggle Search Console, and Google Analytics 4 to extract insights and make informed decisions
  • Leveraging proficiency in Excel for advanced data manipulation, visualization, and reporting
  • Implementing and managing tracking tags effectively using Google Tag Manager to track user interactions and behavior on websites
  • Creating dynamic dashboards and reports in Google Looker Studio, providing actionable insights for campaign optimization
  • Implementing Google Analytics 4 to track and measure the effectiveness of marketing campaigns across various channels
  • Managing Google Ads, Facebook, and Instagram ads campaigns, optimizing budgets and targeting to maximize ROI
  • Developing and executing comprehensive marketing strategies, including managing, staging, and planning campaigns across multiple platforms
  • Integrating AI technologies into marketing initiatives to enhance targeting, personalization, and campaign performance
  • Collaborating cross-functionally to align marketing strategies with business objectives and drive impactful results
  • Facilitating client communication, including regular updates on campaign performance, addressing queries, and providing strategic recommendations.
  • Skilled at working independently and collaboratively in a team environment.
  • Adaptable and proficient in learning new concepts quickly and efficiently.
  • Demonstrated strong organizational and time management skills while managing multiple projects.

Pinnacle Web Solution Pvt. Ltd
08.2012 - 07.2013
  • Off Page
  • Email Marketing
  • Team Management
  • Maintaining a MS excel sheet of productivity
  • PROJECTS
  • Education Portal Project
  • Product Project (Jewellery)
  • ORM (Self Promotion) & Medical Portal project
  • App Marketing Project (B2B2C)
  • Travel Project (Holiday Accommodation Villas and Rental Car)
  • Service Project (Range Rover Repair Service, New Zealand Rail Service, Pet Export Vet Service, Fences & Home Sharing)
  • Entertainment (Music & Adult Entertainment Project)
  • Insight Dashoard Create for Ecommerce, Service, Hospitality

Education

Post Graduate - Data Analytics

Purdue University
2023

B- Tech - Electronic And Communication

Stani Memorial College Of Engineering & Technology

Skills

  • TECHNICAL SKILLS
  • AI & Data Analytics:
  • AI Integration: Utilizing AI for enhanced targeting and personalization in marketing
  • Data Analysis: Proficient with Google Data Studio, and Google Analytics 4 for actionable insights Sound knowelge in Tableau
  • Marketing Tools & Platforms:
  • SEO & SEM: Expertise in Technical SEO, On-Page & Off-Page Optimization & Google Ads management
  • Campaign Management: Experienced with like Google Ads, Meta Ads & Microsoft Ads etc
  • Analytics & Reporting:
  • Tracking: Skilled in Google Tag Manager and Google Search Console for monitoring and reporting
  • Reporting: Creating dynamic dashboards and reports with Google Looker Studio
  • Collaboration:
  • Strategic Planning: Developed strategies and worked cross-functionally with sales, product, and design teams
  • Other Tools:
  • MS office, MS Excel, Power Point
  • ADDITIONAL INFORMATIONS

Digital Marketing

SEM strategy development

Social Media Management

Content Marketing Strategy

Search Engine Optimization

Project management abilities

Competitor Analysis Techniques

Web Analytics

Communication and writing skills

Email marketing campaigns

Brand Development

Social media activities

Project Management

Keyword analysis

SEO Strategies

Keyword Research Proficiency

Google Analytics proficiency

Web Design Principles

Online Marketing

Email Marketing

Business Development

Account Management

Networking expertise

Marketing Automation Tools

Market Analysis

Digital Advertising Platforms

Marketing Strategies

Google Analytics Setup

Social Media Marketing

Strategic Planning

App marketing

Client Relationship Management

Google Analytics understanding

Campaign Development

Product Promotion

Google Analytics

Conversion Rate Optimization

Trend Analysis

Online Branding Strategies

Social media expert

HTML and CSS Knowledge

Prospecting skills

KPI Monitoring

Video Marketing Techniques

Adobe Creative Suite proficiency

Internet Marketing

Audience Engagement

Marketing strategy

SEO proficiency

Data Analytics

Audience outreach

Social Media Strategy

Marketing and Advertising

Brand positioning

Social Media Platforms

Campaign Management

B2C Marketing

SEO Optimization

S

Relationship Building

Google Adwords

Customer Relationship Management (CRM)

Content Curation

Social Media Campaigns

Competitor Analysis

Brand-building strategies

Accomplishments

  • Post Graduate Program in Data Analytics
  • Analytics Foundation
  • Programming foundation and Data Analytics with Python
  • R programming for Data Science
  • Data Science with R
  • Tableau Training
  • Data Analyst Capstone
  • Other Certifications
  • Microsoft Advertising Certified Professional Details
  • Competitive Analysis and Keyword Research Test

Certification

Prepare Data For Exploration Ask Questions to Make Data-Driven Decisions Inbound Marketing Certified

Work Preference

Work Type

Full Time

Work Location

On-SiteRemoteHybrid

Important To Me

Career advancementWork-life balanceCompany CultureFlexible work hoursPaid time offWork from home optionHealthcare benefitsPersonal development programsTeam Building / Company RetreatsPaid sick leave401k match

Languages

English
Upper intermediate (B2)
Hindi
Advanced (C1)
Malayalam
Intermediate (B1)

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Digital Marketing Manager - Dotsquares Ltd
08.2013 - Current
- Pinnacle Web Solution Pvt. Ltd
08.2012 - 07.2013
Purdue University - Post Graduate, Data Analytics
Stani Memorial College Of Engineering & Technology - B- Tech, Electronic And Communication

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LIBU SAMUELDigital Marketing Manager