LIKHITHA K R

ACCOUNT / PROJECT: Northwestern Mutual - Health Insurance. (Jan 2022 - April 2023)

• More than 1 year of professional experience as a Java Developer.
• Experienced in analysis, design, development, integration, and maintenance of web services, client-server, and web-based applications using Java (Spring Tool Suite), Spring Boot, and Postman.
• Knowledge in implementing REST API/Microservice using Spring Boot.

ACCOUNT / PROJECT: Elanco - Data Analytics (Jan 2022 - April 2023)

• Data Analysis & Reporting: Analyzed website performance metrics, including user behavior, traffic sources, and conversion rates, to provide actionable insights and improve online strategy.
• Event Tracking: Configured event tracking to monitor specific user actions, such as form submissions, clicks, and downloads.
• Monitored and analyzed campaign performance across multiple channels (organic, paid, email, social).
• Managed and implemented various marketing tags (Google Ads, Facebook Pixel) through Google Tag Manager to streamline website tracking.
• Tag Debugging & Testing: Utilized GTM's preview mode to debug and validate tags, triggers, and variables before deploying live changes.