Lipika Kapil
Communications Professional
Summary
Strategic Communications Business Leader & Head of Corporate Communications with 16+ years of experience in managing external, internal, recruitment marketing, brand communications, crisis & social communications. Expertise and experience in advising the C-suite executives and company founders to identify and address public relations, media and reputation management work. Organized and dependable candidate successful at managing multiple priorities with a positive attitude and a solid people manager. Willingness to take on added responsibilities to meet team goals.
Seeking opportunities in the area of external and brand communications.
Overview
17
17
years of professional experience
Work History
DIRECTOR & HEAD OF COMMUNICATIONS
CUEMATH
10.2022 - Current
- Spearheading and leading PR and external communications for the brand in India, the US and the UAE. Consult the founder and the leadership on their personal brand and thought leadership, and key business projects across functions.
SENIOR COMMUNICATIONS MANAGER
KOO
08.2021 - 08.2022
- Leading the executive communications for the founders and strategy for global expansion for the brand Koo. Set up the communications functions for the brand group up and pioneered a content driven PR practice with 'embeds.'
COMMUNICATION MANAGER
TESCO BENGALURU
12.2018 - 08.2021
- Executive communications for key business leadersBusiness Partner for internal communications, leading PR and social media strategy and activities
SENIOR ACCOUNT MANAGER
EDELMAN
06.2015 - 10.2018
- Lead PR strategy and planning for corporate, employer branding and CSR for Microsoft, Infosys and EOS - a leading german manufacturing company and startups.
ACCOUNT LEAD
MSL2020
06.2014 - 06.2015
- Handled growth mandate related to mobile products such as Facebook messenger, Facebook Lite, Facebook for every phone
ACCOUNT OWNER
TEXT100
01.2011 - 05.2014
- Samsung Corporate & Mobiles
PR EXECUTIVE
PERFECT RELATIONS
07.2007 - 01.2011
- Worked for Coca-Cola India, POSCO-India and Marico
Education
Master of Arts - Mass Communications
Guru Jambheshwar University
Hissar 04.2001 -
Bachelor of Arts - BA Hons, English
Punjab University, Chandigarh
Chandigarh 04.2001 -
Skills
Executive and strategic communicationCustomer communicationPublic Relations & social media managementCrisis communicationsInternal CommunicationMedia RelationsStorytellingStrategic & Tactical CommunicationStakeholder ManagementTrusted Communications PartnerHands-On and Get Things done
Verbal and Written Communication
People Management
Strategies and Goals
Contract and Vendor Management
Strategic Planning
Rewards Recognitions
Recipient of the 40 under 40 PR and communications professional award 2023 by E4M
Industry Experience
- Consumer Technology
- IT/ IT Services
- Telecom
- Retail
- Consumer technology
Client Experience
- Infosys
- Microsoft
- Autodesk
- Tesco
- Samsung
Education
Bachelor's degree in English from Punjab University, Chandigarh, Master's degree in mass communication from Guru Jambeshwar University, Hissar
Recipient of 40 under 40 by E4M Group
A reputed industry recognition by the Exchange4Media group that felicitated the PR and communications professional in India under the age of 40. I was recognised in the year 2022-2023.
Timeline
DIRECTOR & HEAD OF COMMUNICATIONS
CUEMATH
10.2022 - Current
SENIOR COMMUNICATIONS MANAGER
KOO
08.2021 - 08.2022
COMMUNICATION MANAGER
TESCO BENGALURU
12.2018 - 08.2021
SENIOR ACCOUNT MANAGER
EDELMAN
06.2015 - 10.2018
ACCOUNT LEAD
MSL2020
06.2014 - 06.2015
ACCOUNT OWNER
TEXT100
01.2011 - 05.2014
PR EXECUTIVE
PERFECT RELATIONS
07.2007 - 01.2011
Master of Arts - Mass Communications
Guru Jambheshwar University
04.2001 -
Bachelor of Arts - BA Hons, English
Punjab University, Chandigarh
04.2001 -