Lipsa Mohapatra

End to End Campaign Management, Ensuring seamless campaign delivery, Performance Analysis, Driving acquisitions, Cross-Selling, Up-selling, Strategic Planning, Scaling revenue growth, Analyzing campaign data.

Responsibilities: Campaign Creation: Developing and implementing comprehensive campaigns from inception to completion. In-House Campaign Management: Handling end-to-end in-house campaign management, utilizing specialized tools for creation and delivery. Data Analysis: Utilizing Tableau for in-depth data analysis to inform decision making and troubleshoot campaign-related issues and non-performance. Collaboration: Working closely with campaign managers and product managers to address their requests and ensure seamless execution. Optimization: Executing ongoing campaign optimizations and adjustments for optimal performance. SOP Adherence: Analyzing and understanding campaign briefs thoroughly, adhering to defined SOPs and procedures. Technical Support: Providing day-to-day technical solutions to support managers and meet stakeholder requirements.

Working with Account managers or Global Clients and helping them in troubleshooting issues with regard to their Campaigns. Preparing daily, weekly, and monthly Campaign performance reports for the global Clients. Launching Campaigns, Adgroup/Ad Creation and their utilization, preparing their reports, strategy execution and budget implementation for Campaigns. Reporting for various global clients, campaign launch, screenshot process. Optimize the campaign run as per the required KPIs, when under performing and providing the suggestions which might help to increase their metrics. Create new campaigns and generate Audience and lead for the campaigns.Working as per the SLAs. Good Knowledge on keyword extension and generate leads by search query. Having knowledge on Excel, Vlookup, pivot table, MS power point and several tools like Ads Manager, Wquery, Salesforce, Rec Center, Tableau.