Lithia Anil
Abu Dabhi
Summary
Results-driven Marketing Specialist and Multimedia Expert with two years of experience creating compelling content and executing effective marketing strategies. Proficient in leveraging multimedia storytelling techniques for audience engagement and brand awareness. A unique blend of skills and experiences positions me as a valuable asset in the dynamic landscape of modern media.
Overview
3
3
years of professional experience
Work History
Marketing and Brand Executive
AVLA NETTOS EXPORTS
09.2022 - 11.2023
- Conducted market research to identify customer needs and preferences.
- Developed successful sales strategies to maximize profits and built relationships with potential customers through networking.
- Organized trade shows and exhibitions to promote products and services.
- Analyzed sales data to identify trends in customer purchases.
- Managed marketing campaigns across print, and online channels for increased market exposure.
- Managed the company's online presence and branding.
- Assisted in developing digital marketing strategies, utilizing SEO and SEM tactics for website optimization.
- Collaborated with creative team members on content creation, including copywriting and graphic design.
Multimedia Journalist
TORONTO OBSERVER
09.2020 - 05.2021
- Gathered and researched news stories for multimedia projects.
- Developed scripts for videos and conducted interviews.
- Edited video footage into cohesive narratives, collaborating with producers, photographers, and editors.
- Produced digital content, including podcasts and webcasts.
- Promoted multimedia content via social media channels, frequently posting to increase engagement.
- Utilized analytics tools to measure viewer engagement and monitored news developments for new story ideas.
- Constructed storyboards to outline project narratives and adhered to production timelines for multiple projects.
Education
Honour's Bachelor of Arts - Media And Journalism
University of Toronto
Toronto, Canada04.2022
Skills
- Brand Development
- Social Media Management
- Project Management and Planning
- Copywriting/Technical and Creative writing
- Content Creation
- Campaign Production
- SEO (Search Engine Optimization)
- Digital Marketing
- Creative Cloud Expert
- Data Analytics
Languages
English
First Language
Spanish
Proficient (C2)
C2
French
Upper Intermediate (B2)
B2
Arabic
Elementary (A2)
A2
Timeline
Marketing and Brand Executive
AVLA NETTOS EXPORTS
09.2022 - 11.2023
Multimedia Journalist
TORONTO OBSERVER
09.2020 - 05.2021
Honour's Bachelor of Arts - Media And Journalism
University of Toronto
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