LITTY ANNA THOMAS
Sr Email Marketing Specialist
Thiruvananthapuram
Summary
Results-Oriented Email Marketing Specialist | Expert in Campaign Strategy, Customer Segmentation & Data Analytics | Proficient in Mailchimp, Netcore & Google Analytics to Drive Engagement and Lead Generation.
Overview
8
8
years of professional experience
6
6
years of post-secondary education
1
1
Certification
4
4
Languages
Work History
Sr. Email Marketing Specialist
Way.com
Thiruvananthapuram
10.2022 - 03.2025
- Managed and optimized 4 business accounts across different verticals, driving growth through targeted email strategies
- Developed automated email funnels and personalized campaigns via Mailchimp/Netcore, enhancing brand recognition and conversions
- Analyzed key performance metrics (open rates, CTR, inbox delivery) to refine strategies and improve ROI
- Ensured quality assurance checks on all deployments, maintaining accuracy and compliance.
- Enhanced email campaign performance by strategizing and implementing A/B testing methods.
- Managed multiple email marketing projects simultaneously, ensuring timely completion and adherence to budget constraints.
- Improved overall deliverability by maintaining clean subscriber lists and monitoring bounce rates closely.
- Developed comprehensive data-driven reports to track key performance indicators and inform future marketing decisions.
- Optimized email delivery rates through analyzing data, identifying trends, and adjusting strategies accordingly.
- Coordinated cross-functional teams to execute integrated marketing initiatives supporting company objectives.
- Created and distributed surveys for data collection and analysis.
Operations Executive
Way.com
Thiruvananthapuram
09.2021 - 09.2022
- Led lead generation efforts which resulted in the on boarding of 100+ new parking lot partners.
- Onboarded new partners and managed listing creation for 200 locations.
- Audited existing listings to enhance customer experience and improved conversion by 10%.
- Trained and oriented new team members.
Teacher
Klay Prep School and Daycare
Bengaluru
04.2017 - 11.2019
- Executed theme-based curriculum development and parent communication.
- Managed event coordination, reporting, and administrative support.
- Developed strong relationships with students, parents, and colleagues by maintaining open lines of communication and fostering a supportive learning environment.
Education
B-Tech - Computer Science
Kerala University
Kollam 09.2006 - 03.2010
Higher Secondary Schooling -
St. Stephens HSS
Kollam 06.2004 - 03.2006
SSLC -
Mount Tabor HSS
Kollam 06.2003 - 03.2004
Skills
- Email Marketing
- Campaign Management
- Automation
- Data Analysis
- A/B Testing
HTML/CSS
MailChimp
Segmentation techniques
Certification
Email Marketing Strategies, Udemy
Timeline
Sr. Email Marketing Specialist
Way.com
10.2022 - 03.2025
Operations Executive
Way.com
09.2021 - 09.2022
Teacher
Klay Prep School and Daycare
04.2017 - 11.2019
B-Tech - Computer Science
Kerala University
09.2006 - 03.2010
Higher Secondary Schooling -
St. Stephens HSS
06.2004 - 03.2006
SSLC -
Mount Tabor HSS
06.2003 - 03.2004
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