AutoCAD
Liya Shanawas Elmen
Writer/ Editor, Designer & Brand Consultant
Kerala
Summary
Experienced editor and writer with a penchant for wordplay and a knack for seeing the bigger picture. I'm an early adopter and lover of all things culture and digital media. I thrive on big projects and small details. With digital prowess, I've successfully increased traffic to websites, launched popular franchises, built strong teams, and elevated user experiences across platforms.
Overview
6
6
years of professional experience
7
7
years of post-secondary education
3
3
Certification
4
4
Languages
Work History
Freelance Content Writer
Various Media
02.2020 - Current
- Held project-based editing positions at TheBump.com.
- Worked on sponsored client content for Eater, The Verge, Curbed, etc and MyDomaine, Spruce, etc.
- Provided content on brand copy for Two24 (shoes), Mama and Peach (Baby shop), Myntra (e- shopping) and select wineries.
- I featured the $50 billion Indian fashion industry through BoF. For the latter, I work closely with the team on the publication’s acclaimed annual Destination Wedding Guide.
- Expert in fact-checking, AP style, and meeting tight deadlines.
WNBA/ NCAA Editor
Essentially Sports
07.2025 - 08.2025
- Covering the pulse of women’s basketball, with a special focus on Caitlin Clark and the WNBA’s rising stars.
- I write and edit features that go beyond scores, spotlighting strategy, leadership, and the culture of the game.
- From NCAA highlights to the locker room, I write stories that connect fans to the heart of the sport.
- Read the latest piece: https://www.essentiallysports.com/author/liya-shanawas/
Feature Editor
Service95
02.2023 - 01.2025
- Create articles, lead interviews, longform features, and digital issues for Dua Lipa’s global platform, covering seasonal book roundups, luxury fashion, lifestyle, and food features.
- Notable work includes interviews with Shuggie Bain and Pachinko, as well as exclusive recipe features with top chef Yinka Ogunbiyi.
Senior Copywriter & Marketing Content Creator
Tableside Pantry Pvt Ltd
01.2024 - 12.2024
- Developed brand voice and led visuals across digital and print touchpoints.
- Created campaign messaging, content calendars, and social strategy. Authored packaging copy, and brand guides
Marketing Branding Consultant & Graphic Designer
Freelance
01.2023 - 02.2023
- I help brands find their voice and visual identity. From logos to packaging, I design stories that stay with people including brand copy for Two24 (shoes), Emaar (Real Estate), Mama and Peach (Baby shop), Kinnathiyil (Jewellers) and select wineries.
Check Behance: https://www.behance.net/liyashanawas
Bylines
Huff Post
04.2021 - 05.2022
- Developed strong organizational and communication skills through coursework and volunteer activities.
- Created headings for the articles printed in the digital of HuffPost.
- Contributed daily postings of entertainment stories to news feed and wrote "Mixed Media" blog entries.
- Worked flexible hours across night, weekend and holiday shifts.
Columnist
The New York Times
03.2021 - 09.2021
- Organized material, determined area of emphasis and wrote stories according to prescribed editorial style and format standards.
- Researched and gathered information to develop accurate and credible stories.
UI/UX Writer
Emaar
03.2021 - 07.2021
- Managed content distribution to online channels and social media platforms.
- Used content management system to analyze user engagement and website traffic metrics.
- Approved, reviewed and edited content flowing to website.
- Collaborated with marketing and design teams to develop and plan site content, layout, and style.
- Maintained content marketing calendar to schedule creation and delivery deadlines.
- Conducted regular content audits to identify gaps and redundancies of content.
Assistant Editor/Internship Student
The Sun Magazine
02.2020 - 02.2021
- Collaborated with writers, designers and other editors to deliver content of highest quality.
- Researched topics to create accurate and engaging content.
- Utilized SEO techniques to optimize content for search engine rankings.
- Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
Digital + Social Media Manager
Wilson Daniels
05.2020 - 10.2020
- In conjunction with PR and marketing departments, oversaw and handled all of Wilson Daniels' social channels and digital content, including Instagram, Facebook, Twitter, and the website's blog.
- Worked with over 46 winery partners to optimize and promote their brands in partnership with Wilson Daniels. Honed and crafted a focus and digital strategy for bringing premium wines to key consumers, distributors, partners, and a broader audience.
- During tenure, Instagram up 36% in followers and 56% in engagement organically (i.e. no paid promotions); Facebook and Twitter both up 34% in followers and engagement organically .
- Worked effectively in fast-paced environments.
Editorial Intern
Teen Vogue
04.2019 - 12.2019
- Top-edited site content (20 – 30 pieces daily), including contributor, branded, and print pieces.
- Worked with Site Director on traffic strategy and social strategy, oversaw the editorial calendar.
- Oversaw, managed, and edited web staff.
- Worked with the print team on digital components and extensive package builds.
- Wrote pieces for the site, with a particular focus on identity categories, including emotions, self-improvement, and human rights.
- Executed the popular "Weekend Trip Guide" franchise that is still running .
- Assisted editors with final proofreading and layout.
- Coordinated with editors and graphic designers to plan page layouts.
Education
Advance Creative Writing
11.2020 - 11.2021
Coursework includes: Intro to 21st Century Media, Editing & Writing the News, Enterprise reporting in Diverse Communities, Magazine writing
Magazine editing, Article, Script, Journal and Prose writing in Formal and Informal style, Intro to Integrated Marketing Communications, Consumer Insight (IMC) and Media Law & Ethics.
Bachelor of Arts - English Literature And Psychology
03.2021 - 02.2024
- Did a double major degree in Psychology and English.
Bachelor of Science - Interior Design
02.2022 - 02.2025
Activities and societies: I am doing a detailed study and understanding of the design's different art forms and aesthetics. I have designed free-hand constructions and software drawings using AutoCAD, Photoshop, SketchUp, Revit and Coohom of both Residential and Commercial Spaces with knowledge of advanced and modern techniques and materials that emerged in the field of Interior.
- Awarded: Topper of Alagappa University in First Year
Skills
Creativity
Accomplishments
- Achieved numerous awards and recognition from authors and writers including Dr. Shashi Tharoor for publishing my debut book, Okayed.
- Article published on Workers in the Sun Magazine was selected as the most read piece of the year.
Software
Microsoft Word
Photoshop
SketchUp
Revit
Certification
Advance Creative Writing
Interests
Writing, Drawing, Painting, Reading, Travelling and Meeting new people
Timeline
WNBA/ NCAA Editor - Essentially Sports
07.2025 - 08.2025
Senior Copywriter & Marketing Content Creator - Tableside Pantry Pvt Ltd
01.2024 - 12.2024
Feature Editor - Service95
02.2023 - 01.2025
Marketing Branding Consultant & Graphic Designer - Freelance
01.2023 - 02.2023
Abate College of Interior Design - Bachelor of Science, Interior Design
02.2022 - 02.2025
Advance Creative Writing
12-2021
Bylines - Huff Post
04.2021 - 05.2022
Columnist - The New York Times
03.2021 - 09.2021
UI/UX Writer - Emaar
03.2021 - 07.2021
St. Joseph's College - Bachelor of Arts, English Literature And Psychology
03.2021 - 02.2024
University of Oxford - , Advance Creative Writing
11.2020 - 11.2021
Digital + Social Media Manager - Wilson Daniels
05.2020 - 10.2020
Freelance Content Writer - Various Media
02.2020 - Current
Assistant Editor/Internship Student - The Sun Magazine
02.2020 - 02.2021
Editorial Intern - Teen Vogue
04.2019 - 12.2019
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