AutoCAD
Liya Shanavas
Writer/ Editor & Designer
Kerala
Summary
Experienced editor and writer with a penchant for wordplay and a knack for seeing the bigger picture. I'm an early adopter and lover of all things culture and digital media. I thrive on big projects and small details. With digital prowess, I've successfully increased traffic to websites, launched popular franchises, built strong teams, and elevated user experiences across platforms.
Overview
4
4
years of professional experience
6
6
years of post-secondary education
1
1
Certification
4
4
Languages
Work History
Freelance Content Writer
Various Media
02.2020 - Current
- Held project-based editing positions at TheBump.com.
- Worked on sponsored client content for Eater, The Verge, Curbed, etc and MyDomaine, Spruce, etc.
- Provided content on brand copy for Two24 (shoes), Mama and Peach (Baby shop), Myntra (e- shopping) and select wineries.
Contributing Editor
Teen Vogue
01.2020 - 04.2023
- Support Editor in Chief and SVP of Content, Growth, and Brand on a day-to-day basis as needed as well as on big-picture strategic initiatives.
- Oversee day-to-day operations for 10+ person editorial team.
- Manage the editorial calendar.
- Recruit and commission articles to new contributors and talent.
- Manage execution of the SEO strategy, including SEO content creation and managing deadlines.
- Project-manage tent poles and new initiatives, delegating and assigning to senior editorial staff as needed.
- Provide editorial oversight for the email program.
- Work closely with social departments to create content across platform
Bylines
Huff Post
04.2021 - 05.2022
- Developed strong organizational and communication skills through coursework and volunteer activities.
- Created headings for the articles printed in the digital of HuffPost.
- Contributed daily postings of entertainment stories to news feed and wrote "Mixed Media" blog entries.
- Worked flexible hours across night, weekend and holiday shifts.
Literary Intern
Siyahi
06.2021 - 10.2021
- Responded to numerous reference calls daily, helping patrons with specific information needs.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Produced original, creative content for promotional advertisements and marketing materials.
- Chose cover photography or artwork, selected fonts and arranged designs to attract target readership.
Website Content Manager
Emaar
03.2021 - 07.2021
- Managed content distribution to online channels and social media platforms.
- Used content management system to analyze user engagement and website traffic metrics.
- Approved, reviewed and edited content flowing to website.
- Collaborated with marketing and design teams to develop and plan site content, layout, and style.
- Maintained content marketing calendar to schedule creation and delivery deadlines.
- Conducted regular content audits to identify gaps and redundancies of content.
Columnist
The New York Times
10.2020 - 12.2020
- Organized material, determined area of emphasis and wrote stories according to prescribed editorial style and format standards.
- Researched and gathered information to develop accurate and credible stories.
Digital + Social Media Manager
Wilson Daniels
05.2020 - 10.2020
- In conjunction with PR and marketing departments, oversaw and handled all of Wilson Daniels' social channels and digital content, including Instagram, Facebook, Twitter, and the website's blog.
- Worked with over 46 winery partners to optimize and promote their brands in partnership with Wilson Daniels. Honed and crafted a focus and digital strategy for bringing premium wines to key consumers, distributors, partners, and a broader audience.
- During tenure, Instagram up 36% in followers and 56% in engagement organically (i.e. no paid promotions); Facebook and Twitter both up 34% in followers and engagement organically .
- Worked effectively in fast-paced environments.
Assistant Editor/Internship Student
The Sun Magazine
02.2020 - 06.2020
- Collaborated with writers, designers and other editors to deliver content of highest quality.
- Researched topics to create accurate and engaging content.
- Utilized SEO techniques to optimize content for search engine rankings.
- Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
Editorial Intern
Teen Vogue
04.2019 - 12.2019
- Top-edited site content (20 – 30 pieces daily), including contributor, branded, and print pieces.
- Worked with Site Director on traffic strategy and social strategy, oversaw the editorial calendar.
- Oversaw, managed, and edited web staff.
- Worked with the print team on digital components and extensive package builds.
- Wrote pieces for the site, with a particular focus on identity categories, including emotions, self-improvement, and human rights.
- Executed the popular "Weekend Trip Guide" franchise that is still running .
- Assisted editors with final proofreading and layout.
- Coordinated with editors and graphic designers to plan page layouts.
Education
Advance Creative Writing
11.2019 - 11.2021
Coursework includes: Intro to 21st Century Media, Editing & Writing the News, Enterprise reporting in Diverse Communities, Magazine writing
Magazine editing, Article, Script, Journal and Prose writing in Formal and Informal style, Intro to Integrated Marketing Communications, Consumer Insight (IMC) and Media Law & Ethics.
Bachelor of Arts - English Literature And Psychology
06.2021 - 06.2023
- Received a double major degree in Psychology and English.
Bachelor of Science - Interior Design
06.2022 - 06.2024
Activities and societies: I am doing a detailed study and understanding of the design's different art forms and aesthetics. I have designed free-hand constructions and software drawings using AutoCAD, Photoshop, SketchUp, Revit and Coohom of both Residential and Commercial Spaces with knowledge of advanced and modern techniques and materials that emerged in the field of Interior.
- Awarded: Topper of Alagappa University in First Year
Skills
Creativity
Accomplishments
- Achieved numerous awards and recognition from authors and writers including Dr. Shashi Tharoor for publishing my debut book, Okayed.
- Article published on Workers in the Sun Magazine was selected as the most read piece of the year.
Software
Microsoft Word
Photoshop
SketchUp
Revit
Certification
Advance Creative Writing
Interests
Writing, Drawing, Painting, Reading, Travelling and Meeting new people
Timeline
Abate College of Interior Design - Bachelor of Science, Interior Design
06.2022 - 06.2024
Advance Creative Writing
12-2021
Literary Intern - Siyahi
06.2021 - 10.2021
St. Joseph's College - Bachelor of Arts, English Literature And Psychology
06.2021 - 06.2023
Bylines - Huff Post
04.2021 - 05.2022
Website Content Manager - Emaar
03.2021 - 07.2021
Columnist - The New York Times
10.2020 - 12.2020
Digital + Social Media Manager - Wilson Daniels
05.2020 - 10.2020
Freelance Content Writer - Various Media
02.2020 - Current
Assistant Editor/Internship Student - The Sun Magazine
02.2020 - 06.2020
Contributing Editor - Teen Vogue
01.2020 - 04.2023
University of Oxford - , Advance Creative Writing
11.2019 - 11.2021
Editorial Intern - Teen Vogue
04.2019 - 12.2019
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