Liya Kizhakke Madathil Babu
BANGALORE
Summary
SEO Specialist with in-depth knowledge of SEO strategies, multiple analytic and tracking tools and report generation. Guides SEO strategy for medium-sized businesses and executes SEO-driven lead generation campaigns for large clients. Seasoned SEO Specialist offering 6 years of related experience, results-driven approach and dedication to achieve remarkable client results. Leads routine operations and special projects for new and established customers. Achievements include developing, revamping and strengthening campaigns to drive revenue growth.
Overview
6
6
years of professional experience
Work History
SEO Specialist
Prathigna.com HR Solutions Pvt.Ltd
BANGALORE
01.2017 - 07.2019
- Worked with Web Designing & Digital Marketing Company, Online Shopping
- Real Estate Site & Job Portal
- Ability to quickly learn new tools, and adapt to new processes.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Analyzed SEO outreach goals and presented findings to marketing director.
- Planned, ran and analyzed client PPC initiatives and campaigns to increase sales, generate leads and promote brand awareness.
- Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
- Created customized marketing materials to increase product awareness.
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
- Created content strategies for digital media.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
SEO Manager
Golden Era Software Solutions & Consultancy Pvt.Ltd
Bangalore
12.2015 - 01.2017
- Experience working with keyword tools like Word Tracker, Keyword Discovery,
- Keyword planner etc
- Monitor and report on organic search metrics
- Experience with Google Analytics and Webmaster Tool
- Manage SMO activities on Google AdWords, PPC, Facebook & Instagram
- Acquire authoritative and relevant back links
- Optimize product pages, blog posts, and knowledge-based articles
- Experience in boosting ranks of e-commerce product pages.
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
- Created customized marketing materials to increase product awareness.
- Built, implemented and updated effective SEO strategies.
SEO Expert
INIX IT Solutions
Bangalore
01.2012 - 06.2014
- Responsibility:
- Provide SEO analysis and promote both off-page and on-page activities and also the interactions that build ranking and traffic
- Analyze and understand web analytics dashboards
- Monitor and evaluate search results and search performance across the major search channels
- Implement link building, Directory Submissions, Social Book Marking in coordination with SEO goals.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Analyzed SEO outreach goals and presented findings to marketing director.
- Executed tests, collected and analyzed resulting data, and identified trends and insights to achieve maximum ROI in paid search campaigns.
Education
B.Tech - Information Technology
Jawaharlal Nehru Technological University
Hyderabad03.2011
Skills
- Creative Thinking
- Decision Making
- Relationship Building
- Customer Service
- Google Analytics
- SEO Strategies
- Online Media Campaigns
- Keyword Research
- Time Management
- Microsoft Office
- Social Media Marketing
- Competitor Analysis
Accomplishments
- Supervised team of 5 staff members.
- Resolved product issue through consumer testing.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
Languages
English
Advanced (C1)
Malayalam
Bilingual or Proficient (C2)
Telugu
Intermediate (B1)
Timeline
SEO Specialist
Prathigna.com HR Solutions Pvt.Ltd
01.2017 - 07.2019
SEO Manager
Golden Era Software Solutions & Consultancy Pvt.Ltd
12.2015 - 01.2017
SEO Expert
INIX IT Solutions
01.2012 - 06.2014
B.Tech - Information Technology
Jawaharlal Nehru Technological University
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