LK Dev

• Develop and execute a comprehensive digital marketing strategy aligned with overall business objectives.
• Lead the development of integrated digital marketing campaigns across multiple channels, including social media, email, SEO, and PPC.
• Team Management:
• Manage and mentor a team of digital marketing professionals, providing guidance and support to ensure the teams success.
• Foster a collaborative and innovative team culture to drive creativity and excellence in digital marketing initiatives.
• Campaign Management:
• Oversee the planning, execution, and optimization of digital marketing campaigns to meet key performance indicators (KPIs).
• Monitor industry trends and competitor activities to identify opportunities for improvement.
• Budget Management:
• Develop and manage the digital marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Track and report on budget performance, providing insights for continuous improvement.
• Analytics and Reporting:
• Utilize analytics tools to measure and report on the performance of digital marketing campaigns.
• Provide regular reports to key stakeholders, highlighting successes, challenges, and opportunities for improvement.
• Collaboration:
• Collaborate with cross-functional teams, including product, sales, and content, to ensure a cohesive and integrated approach to marketing initiatives.

As a Digital Marketing specialist, I have handled several projects for different clients across India and US. I worked with different clients from different industries like Real Estate, Healthcare, Education, e—commerce, Agritech, Luxury Salons, etc.

Key Responsible Areas:

Responsible for devising marketing campaigns to maintain a brand. To perform market research, strategize with other marketing professionals, and create content for marketing campaigns to maximize their effectiveness.

• Develop marketing strategies that align with the organization's business goals.

• Provide monthly/yearly budget estimates to run campaigns across digital platforms.

• Manage and execute campaigns across various digital channels, including email, social media, search engines, display advertising and lead generation.

• Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPls).

• Conduct market research and analyse trends to identify new opportunities and improve campaign performance.

• Produce engaging content and optimize user experience.

• Stay up—to—date with emerging digital marketing trends and technologies.

Digital Marketing Projects Handled

1. Search Engine Optimization (SEO) 7. Reach & Frequency Camps.

2. Google Ads (PPC) 8. YouTube Campaigns

3. Lead Generation 9. E—Commerce Sales Camps.

4. Engagement Campaigns 10. Traffic Campaigns

5. Brand Campaigns 11. Keyword Research

6. Competitive Intelligence

The above projects are run on all major digital platforms viz, Google, Microsoft Bing, Linkedln, YouTube, Facebook, lnstagram, Twitter, Qora, Share Chat, Truecaller, etc. after carefully defining the Digital Strategies.

Digital Marketing Tools Used

1. Google Analytics 5. Yoast SEO

2. Google Webmaster Tools 6. Ubersuggest

3. Google Keyword Planner 7. AIOSEO

4. SEOptimer 8. SEMRush

Key Responsible Areas

• Business development by acquiring new corporate clients and sourcing the business from the existing clients.
• Sourcing the new business by making cold calls and by managing broking firms.
• lnteract with top management (CEO, CFO, CXOs, etc.,) for product presentations, premium negotiations and to understand the risk involved in the business.
• Servicing the existing corporate clients by problem solving and offering swift solutions.
• Keep a track on the client's business expansions and future plans to explore new business opportunities.
• Keep a track on the competitors movements and update the autÜorities from time to time.
• Coordinate with Underwriters for timely issuance of quotations.
• Coordinate with Operations team for booking policies and policy

issuance.

• Strict adherence to TAT

Key Responsible Areas — Sales & Marketing Communications: Marcom: Public Relations:

Siva Sivani Group has three different ventures

• Siva Sivani Institute of Management
• Siva Sivani Global Centre for HR Excellence
• Siva Sivani Institute of Global Studies
• Collating material and editing copy for the Dean's monthly

e- newsletter, circulated to internal and external audiences.

• Updating the business school’s Facebook and Twitter accounts
• Updating information about the Group on external websites and directories
• Creating fresh and up—to—date web content, to pass to the Web
• Development Officer and Web Designer as necessary
• Providing ideas and input into the development of new e—marketing

materials

• Liaison with academic and administrative staff to request and collate information for in—house publications
• Proactively searching out information for PR purposes and writing press releases
• Liaison with, and providing information to, the media and arranging interviews with members of staff where necessary
• Advertising (printed media, outdoor and new media)
• Supporting the Marketing Manager in booking, designing and tracking advertising for the Business School as required
• Creative input into new advertising campaigns
• Liaison with the School’s advertising agency, designers and printers (in-house and external)
• Assistance with proof reading, copy writing, editing copy and information collection
• Plan for ATL 6 BTL Activities

Sales - Admissions

• Revenue generation through sales of Certificate and Training Programs to the corporate houses. The activities include prospecting, sector and domain study, corporate presentation, proposal preparation and contractual negotiations.
• Developing new Business Accounts by initiating and nurturing
• effective relationships, developing b presenting proposals aiming at a timely closure.
• Closely discuss with the HR heads/ Training Heads and understand

the requirements of the client and offer them tailor made products.

• Training, motivating and driving the sales force to achieve the targets within the deadlines.
• To obtain better customer satisfaction and build long-term relationship, thereby retaining existing clientele & seeking new revenue opportunities by upgrading the client.
• Establishing and maintaining relationship with all the corporate

houses for business development.

• To organize and participate in the campaigns conducted by the group.