Logan Kassel
Indianapolis
Summary
Experienced Social Media Manager with multiple years of experience operating in a high volume and highly rated NBA social strategy. Demonstrates an ability to effectively run a content calendar for several platforms. Committed to staying on top of top trends and popular trends and working to utilize them successfully with brand identity.
Overview
6
6
years of professional experience
Work History
Social Media Manager
Pacers Sports & Entertainment
06.2022 - Current
- Capture and edit content during games and at community appearances to post
- Contributed to a Content Strategy that resulted in 3 straight years of a top 10 NBA social ranking
- Developed and executed social media strategies to enhance brand visibility and engagement
- Collaborated with cross-functional teams to align social media initiatives with overall marketing goals
- Managed a full time role as well our intern staff
Social Media Specialist- Part-Time
Pacers Sports & Entertainment
06.2021 - 06.2022
- Collaborated with a team to develop content for various social feeds
- Handled the recording and editing of the post-game presser for the social team to use
- Prepared in game highlights from courtside video and Clipro.tv
Digital Marketing Intern
Pacers Sports & Entertainment
01.2020 - 04.2020
- Created video content to be sent out on Twitter, Facebook, and Instagram
- Brainstormed new ideas to help captivate a new and younger audience
- Worked with a team to capture footage to later be sent out on media channels
Relevant Coursework
Butler University
01.2021 - 05.2021
- Developed and completed a video production concept through script creation, editing, and presentation
- Delivered photo edits and videos for the NCAA during March Madness for their social’s
Freight Flow Lead
Dick’s Sporting Goods
06.2020 - Current
- Lead and Manage a team of employees with diverse backgrounds
- Assisted customers with any needs they may have had to improve their experience
- Received shipments, and processed the freight into our system before a deadline
Education
Bachelor of Arts - Sports Media, Marketing Minor
Butler University
Indianapolis, IN05.2021
Skills
- Social media strategy
- Content scheduling
- Community engagement
- Social media copywriting
- Search engine optimization
- Social media management
- Photo and video editing
- Content creation
- Brand awareness
Timeline
Social Media Manager
Pacers Sports & Entertainment
06.2022 - Current
Social Media Specialist- Part-Time
Pacers Sports & Entertainment
06.2021 - 06.2022
Relevant Coursework
Butler University
01.2021 - 05.2021
Freight Flow Lead
Dick’s Sporting Goods
06.2020 - Current
Digital Marketing Intern
Pacers Sports & Entertainment
01.2020 - 04.2020
Bachelor of Arts - Sports Media, Marketing Minor
Butler University
Awards
2022-23 NBA Emerging Social Media Platform Award
2025 Webby Award Winner Social: Social Video Form-Sports Indiana Fever
2025 Hashtag Sports Awards Social Media Team of the Year Indiana Fever