LOGANATHAN KS
Performance & Digital Marketing
Chennai,TN
Summary
A well-presented, industrious, and highly adaptable individual who has extensive in-depth knowledge in the field of Digital Advertising and Marketing. Highly accomplished, results driven Digital Marketing Specialist with more than 12+ years of progressive experience in the field of Advertising Operations, Campaign Management, Social Media Marketing, Client Servicing, Media Planning, Media Buying, Affiliate Marketing, App Marketing and Performance Marketing.
Overview
13
13
years of professional experience
Work History
DIGITAL MARKETING STRATEGIST | FREELANCER
11.2023 - Current
- Managed daily ad campaigns for the Topall app and Asta properties, significantly increasing install volume and lead generation
- Spearheaded digital marketing strategies, including SEO, Social Media Posts, and SEM, for hospitality clients across the US and CA
- Implemented targeted ad campaigns tailored to drive growth in app installations and property leads
- Orchestrated several branding initiatives, elevating company profiles and establishing market presence
- Engineered engagement tactics that bolstered community interaction and customer loyalty
- Monitor and analyze the performance of digital marketing campaigns, providing insights and recommendations for improvement
- Ensure timely and accurate reporting to stakeholders on the progress and impact of marketing activities
- CLIENTS: Hospitality Industry(US & CA), Asta Properties, TopAll App, VVT Coaching, House Of Sauce
- Saraswathi Catering, Kalignar TV, Wanaromah Perfumes, SV High School, Fitsiomax, College Suggest.
SENIOR DIGITAL MARKETING MANAGER
ATWIAS INFO SOLUTIONS
10.2022 - 10.2023
- Responsible for preparing digital plans of action, strategy, and budget proposals for clients and setting up, creating, optimizing, and running the campaigns on specific Ad platforms
- Campaign plan, setup, ad copywriting, launch, regular optimizations, strategic decisions, data-based optimizations, budget optimization, and billing management
- Creating campaign-specific landing pages, lead gen forms, and content copywriting for distribution through relevant and potential ad platforms
- Closely monitor the performance of campaigns and work towards increasing the ROAS and achieving reasonable growth across platforms as per industry standards and benchmarks
- Update keywords, bidding strategy, and ad copies regularly to improve the campaign performance
- Assist and collaborate with the creative team and content marketing team to align ad creation and content to ad standards
- Have worked with top brands and businesses from different industry verticals such as Education, Real
- Estate, Healthcare, E-commerce and Retail, Mattresses, Appliances, Hospitality, Apparel and Tourism
- Throughout campaigns have maintained a minimum ROAS of 3x - 7x
- Additionally, I have shown a steady increase of 10% - 20% every quarter
- Use of GA4, GTM and other relevant tools to improve results
- CLIENTS: SRM, Vels & Hindustan University, Viveks, SreeLeathers, Repose & Raha Mattress, Supreme Mobiles
- Bitrix24, Dr.Aravinds IVF, Antipodes, Airport Parking UK, Diadem, CMDPPL, Reliable Homes, G-Square, DAC
- Developers, UL Space Us, Prisunic Builders.
SENIOR MANAGER
THENDRAL TECHNOLOGY PVT LTD
12.2020 - 09.2022
- Driving results based on a goal set by the advertiser and generate revenue towards their KPI
- Managing & optimizing the media programs through funnel based across various channels
- Create online marketing strategy and media planning with strong rationale across Search, Paid Social
- Display, Video, Mobile, Programmatic and Retargeting channels
- Lead generation campaigns were handled for the Travel, Insurance and Forex clients with the best CPLs & CPAs across multiple channels
- Ensuring that all website forms, tracking codes, and integrations with other platforms are working
- Plan, setup and execution of all ad campaigns using DV 360, TTD and other specialty ad servers
- Managing A/B test, MVT and personalization programs from ideation to tactical implementation
- CLIENTS HANDLED: Galaxy Mobile (CA), Radifx Tech (IN), I Search Marketing (AU), Lemmonet (AR)
- Primed Pharmacy (UK), Antipodes (ES), Remerge (DE), VIP Response (NL)
DIGITAL MARKETING CONSULTANT
KS MEDIA SERVICES
12.2013 - 12.2020
- Creating and managing campaigns across social channels (FB, Twitter, LinkedIn, TikTok), ad networks, programmatic media buying and DSPs in mobile gaming, tech or SaaS environment
- Managed Programmatic campaigns throughout the process from signed insertion order to campaign setup, tagging, delivery, Optimization & reporting
- Good experience in performance marketing, user acquisition and media buying and Paid Media
- Dive deep into campaign performance data to identify the performance trends and recommending optimization strategies for upsell opportunities
- Website Audit and setup floodlight tags through GTM and Capture custom parameters and test the tags and fix issues in the tags
- Creating Audience in GCM on the basis of Floodlight activity, UTM and Custom Variable used
- Experience in App platforms & app installs like (Adjust, Taptica, Google search ads, Appnext)
- Analytical skills, from knowledge of tracking tools such as Google Analytics, to understanding the digital marketing and branding KPIs
- Planning, tracking and analyzing key business metrics, like ROI, LTV, and more, in partnership with business analytics and other departments across the business
- Plan, execute, and analyze user acquisition campaigns across multiple channels (Google Ads, Meta Ads
- Manager)
- Optimize campaigns based on ROAS and Retention
- Create and implement innovative marketing strategies and use marketing tools to implement across various campaigns
- Setting up Offers on different tracking platform (TUNE, Appsflyer, Adjust & Kochava)
- Supporting performance marketing activity across additional channels such as Paid Search and working closely with any partner agencies to implement, optimize and report on performance
- CLIENTS HANDLED: Basebone(ES), Galaxy Mobile(CA), Yeahmobi (CN), Gameloft (FR), Zynga Games (US), Adfire Media(US), Taptica(IL), SNW Media(IL), Division-D(US), Barracuda Media(IL), Xapads
- Media(IN), AcuteIQ(US), Deli Ads(AR) and Machine Zone(US).
SENIOR AD OPERATION
PARAGON DIGITAL SERVICES PVT LTD
01.2011 - 12.2013
- Creating an IO's LIs, Campaigns set up as per client requirements, trafficking Flash Ads, Gif/Jpeg Ads
- Expandable Ads, Toolbars etc
- Review trafficking of Ad Campaigns in various DSP’s like Appnexus, TURN and DBM
- Analyze reports, trends and suggest optimal solutions (like Bids, Budgets, Pacing, Targeting) to ensure smooth operations
- Troubleshoot issues related to serving of different ad formats which include banner, Rich Media, Video & Mobile Ads
- Responsible for executing on all operational efforts relating to the management of online ad campaigns trafficking, testing and monitoring
- Generating and troubleshooting tags like standard, Java script, iframe, internal redirect tags
- Create campaign plans and strategies to effectively and efficiently deliver towards client goals across multiple channels: Display, Mobile, Video, and Social
- Oversee all aspects of post-sale advertising campaign, troubleshooting, optimization, and reporting.
Education
BACHELOR OF ENGINEERING - ELECTRONICS & COMMUNICATION
VELTECH
2010
LICENSES & CERTIFICATIONS Google Ads Apps Certification | Google Digital Academy - undefined
Oct 2022
Google Ads Display Certification | Google Digital Academy | Nov 2022. Google Ads Video Certification | Google Digital Academy| Nov 2022. Google Ads Search Certification | Google Digital Academy - undefined
Nov 2022
Google Analytics Certification (GA4) - undefined
Google Digital
Nov 2022
. Optimize Display & Video 360 Certification | Google Digital Academy - undefined
Nov 2022
Display & Video 360 Certification | Google Digital Academy - undefined
Nov 2022
Campaign Manager 360 Certification | Google Digital Academy - undefined
Nov 2022
Social Media Marketing | HubSpot Academy - undefined
Nov 2022
Digital Advertising - undefined
Academy
Nov 2022
Skills
- SKILLS & EXPERTISE
- Trafficking, Project and Process Management, Quality Analyst, Team Management, A/B Testing, SEM/SEO
- Google Search Console, Google My Business, Facebook Business Manager, DSP, SSP, RTB, Ad Exchange, Ad
- Networks, Agencies, Programmatic Ecosystem, Stocks & Forex Trading Analyst, HTML, JavaScript, Google
- Ads, Meta Ads, LinkedIn Ads, Lead Generation & Email Marketing, Media Buying & Selling, Client Servicing
- Data Analysis, Data Segmentation
- AD VERIFICATION: Integral Ad Science (IAS), Moat, DoubleVerify, WhiteOPS, Geo-edge, FouAnalytics
- MMP Platforms: TUNE, Appsflyer, Adjust, Branch Analytics & Kochava
- ANALYTICS TOOLS: GA4, Microsoft Clarity, GTM, Hotjar, Adobe & Zoho Analytics
- A/B TESTING: Google Optimize, Adobe Target, Optimizely
- DESIGNING & VISUALIZATION: Canva, Photopea, Snagit, Looker Studio
- AD SERVER KNOWLEDGE: DV 360, CM 360, Google Ad Manager, Xandr (Appnexus), Amobee, The Trade
- Desk, Adobe Advertising Cloud, Yahoo DSP, Oracle Blukai (DMP)
- PMS Tool: Asana, Wrike, Clickup, Hubstaff & Mondaycom
- CRM: FreshWorks, Zoho, No Paper Form, Lead Squared & HubSpot
- CMS Platforms: WordPress, Joomla, Magento, Drupal, Wix, SalesForce
- Competitor Analysis: Spyfu, Ahrefs, Similar Web, SemRush, Moz & SEO Optimer
- Ecommerce Platforms: Shopify, Magento & WooCommerce
Work Preference
Work Type
Full TimePart TimeWork Location
On-SiteRemoteImportant To Me
Career advancementWork-life balanceWork from home optionCompany CultureFlexible work hoursFarming
I am came up from Farming background during my free time i used to spend most of my time in my Farm Land. I used to cultivate lots of flowers, vegetables and fruits plants in my land.
Timeline
DIGITAL MARKETING STRATEGIST | FREELANCER
11.2023 - Current
SENIOR DIGITAL MARKETING MANAGER
ATWIAS INFO SOLUTIONS
10.2022 - 10.2023
SENIOR MANAGER
THENDRAL TECHNOLOGY PVT LTD
12.2020 - 09.2022
DIGITAL MARKETING CONSULTANT
KS MEDIA SERVICES
12.2013 - 12.2020
SENIOR AD OPERATION
PARAGON DIGITAL SERVICES PVT LTD
01.2011 - 12.2013
BACHELOR OF ENGINEERING - ELECTRONICS & COMMUNICATION
VELTECH
LICENSES & CERTIFICATIONS Google Ads Apps Certification | Google Digital Academy - undefined
Google Ads Display Certification | Google Digital Academy | Nov 2022. Google Ads Video Certification | Google Digital Academy| Nov 2022. Google Ads Search Certification | Google Digital Academy - undefined
Google Analytics Certification (GA4) - undefined
Google Digital
. Optimize Display & Video 360 Certification | Google Digital Academy - undefined
Display & Video 360 Certification | Google Digital Academy - undefined
Campaign Manager 360 Certification | Google Digital Academy - undefined
Social Media Marketing | HubSpot Academy - undefined
Digital Advertising - undefined
Academy
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