LOGESHKUMAR GUNASEKARAN

• Team: US & Mexico Performance Communication Strategy
  Mission: Strengthen analytical capabilities and unlock collective knowledge to build a communications intelligence powerhouse within the Management Center of Excellence (COE).

Key Responsibilities & Achievements

• Channel Health & Value Reporting: Designed and implemented Power BI dashboards to deliver diagnostic assessments of channel and brand health, enabling stakeholders to measure business value and performance.
  Leveraged Microsoft Copilot AI for generating narrative insights and automated summaries of campaign/channel performance for leadership reviews.
• Campaign Measurement & Performance Analytics: Defined KPIs and measurement frameworks aligned with campaign goals across digital, social, and traditional communication channels.
  Automated multi-source campaign data integration using Power Automate, Power Query, and Power BI, reducing manual reporting efforts by 40%.
• Real-Time Monitoring & Audience Sentiment: Developed real-time monitoring dashboards for sensitive topics (e.g., new leadership announcements, product launches, crisis communication).
  Applied Azure Cognitive Services and Copilot AI sentiment analysis to capture real-time audience mood and provide proactive insights.
• Social Listening & Competitive Intelligence: Conducted social listening analytics using APIs into Power BI, enabling communication teams to benchmark brand visibility and reputation.
  Leveraged Copilot AI to synthesize competitive insights and draft strategic recommendations for leadership decision-making.
• Custom Analytical & Self-Service Solutions: Built self-service reporting models in Power BI with row-level security (RLS) and semantic models for scalable enterprise governance.
  Empowered business users with low-code apps in Power Apps, allowing them to query communication metrics, and track campaign impact.
• Predictive Analytics & Data Science: Partnered with data science teams to build predictive models and algorithms connecting disparate datasets.
  Used Azure Synapse and Copilot AI to identify correlations between communication activities, employee engagement, and customer brand perception.
• Automation & Integration (Power Platform): Streamlined business processes with Power Automate flows to schedule communication reports, share data to Microsoft Teams, and SharePoint, and trigger alerts for sentiment fluctuations.
  Used Power Apps Portals to create internal-facing apps for stakeholders, democratizing access to communication intelligence.

• Architected solutions in Power BI, including composite and multi-dimensional models.
• Coordinated with client SMEs to innovate reporting models.
• Led transition of existing Cognos reports to Power BI reporting model.
• Designed automation solutions using Power Automate to enhance efficiency.
• Participated in code reviews and developed ETL designs for improved data flow.
• Created OLAP cubes and dimensional models to support analytical needs.
• Administered Premium workspaces, optimizing resource allocation based on capacity.
• Established standard processes for peer review, project status updates, and best practices with Power BI.

• Architected solutions to migrate reports from Spotfire to Power BI.
• Created prototypes in Power BI to replace outdated structured data visuals.
• Administered Premium workspaces and allocated pool spaces based on capacity.
• Collaborated with SMEs across various regions and verticals at MSCI.
• Led a team of 5 experienced members focused on integration and reporting.
• Developed a Power BI adoption framework in partnership with LTI and MSCI teams.
• Conducted weekly governance and capacity planning for LTI and MSCI management.

• Delivered software and applications aligned with business objectives by providing intuitive insights on conceptual designs.
• Developed BI architecture to track equipment lifecycle in Cement and Mining Industries.
• Utilized Power BI reporting for comprehensive KPI measurement of equipment across industries.
• Evaluated business intelligence data consistency to identify optimal actions based on requirements.
• Created workflow diagrams and Gantt charts to illustrate processes and timelines clearly.
• Collaborated with industrial experts to address project-related inquiries and concerns.

• Created end-to-end architecture from integration (SSIS/MySQL/Kettle) to reporting framework (Power BI/TIBCO Spotfire).
• Gathered and analyzed requirements, designing solutions from integration to reporting.
• Developed requirement logics from ground zero for efficient data processing.
• Led development of SLA KPIs and custom reports using TIBCO Spotfire and Microsoft Power BI.
• Managed a 12-member team in ETL and reporting logics, ensuring timely delivery of projects.
• Conducted code reviews and prepared comprehensive ETL designs.
• Designed OLAP cubes and dimensional models to enhance data analysis capabilities.
• Secured nearly $1 million deal with ABB Poland for RPA dashboards on Microsoft Power BI.

• Developed key metrics and KPIs for logistics and credits within CMA CGM's shipping structure across Japan, Europe, and Africa.
• Tracked daily shipments and predicted arrival times to enhance logistical efficiency.
• Implemented SharePoint integration with Azure SQL Database for improved data management.
• Executed end-to-end development of reporting solutions using Power BI to support analytics initiatives.

• Delivered application support and development for various MNS-U K P.L.C modules, ensuring optimal server performance.
• Monitored and troubleshot server issues to maintain system integrity and reliability.
• Generated daily sales reports for Marks and Spencer using SSIS and Analysis Services.
• Developed SQL integration for sales reporting, creating custom reports via BIDS for user distribution.
• Managed a team of five, addressing daily queries and ad-hoc report requests efficiently.
• Created management-level reports on SLA and key revenue metrics utilizing Power BI.
• Served as technical lead in United Kingdom under ST Tier 2 visa, overseeing project deliverables.

• Delivered application support and development for various modules in MNS-U K P.L.C.
• Monitored, troubleshot, and administered servers to ensure optimal performance.
• Generated daily sales reports for Marks and Spencer using SSIS and Analysis Services.
• Developed SQL integration for sales reporting and customized reports with BIDS.
• Led a 5-member team in addressing daily queries and fulfilling ad-hoc report requests.
• Produced management-level reports on SLA and key revenue metrics using SSAS and SSRS.