Lohitha Pakalapati
Visakhapatnam
Summary
Talented management consultant experienced in all areas of operations and specializing Marketing. Practiced negotiator and skilled communicator with excellent relationship-building abilities. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
3
3
years of professional experience
Work History
Acquisition and Engagement Manager
IDFC First Bank
09.2020 - 12.2021
• Plan and execute micro marketing events for brand penetration in assigned channels and corporates.
• Develop a cost-effective vendor network for event quality.
• Design contests for channel-specific product penetration and income targets.
• Identify business opportunities through various channels.
• Lead digital campaigns for the bank's offerings and cross-selling opportunities.
• Efficiently coordinate cost-effective marketing events for successful lead generation.
• Enhance brand visibility, engage customers, and support branch launches.
• Conduct employee engagement activities for personal development.
• Collaborate with the Central Marketing team for nationwide campaigns. • Design dashboards and provide data analysis for regional management, showcasing marketing success.
Intern
ITC Limited
02.2019 - 05.2019
- Gain insight into the operational mechanisms of the FMCG distribution network.
- Conducted a survey sampling consumer behavior towards ITC products, particularly B Natural, and analyzed consumption patterns of packaged juices.
- Investigated the inventory management system at ITC LTD, focusing on stock tracking, ensuring timely clearance, and reducing distribution costs.
Education
Post Graduate Diploma - Data Science And Business Analytics
University of Texas And Great Lakes 3.19/5 CGPA
Online09.2023
MBA - Marketing
ICFAI Business School 6.9/10 CGPA
Hyderabad02.2020
BBA - Marketing & HR
Gayatri Vidya Parishad 8.3/10 CGPA
Visakhapatnam04.2018
Intermediate - MPC
Sri Chaitanya Jr College 81.5%
Visakhapatnam, India04.2015
10th Standard - HSC
Little Angels School 9.3/10 CGPA
Visakhapatnam, India04.2013
Skills
- Software Tools Proficiency: MS Office, Tableau, SQL, KNIME
- Programming Skills: Python Programming
- Analytical skills: Hypothetical Testing, ANOVA, Time Series, Confidence Intervals, Bayes Law, Principal Component Analysis (PCA), Dimensionality Reduction, Cross-Validation, Auto-correlation
- Machine Learning algorithms : Regression analysis, Bayesian Method, Decision Tree, Random Forests, Support Vector Machine, K-Means Clustering and KNN
- Communication Skills: IELTS Language Training (Overall Band: 75, Writing: 65, Reading Comprehension: 85, Listening Skills: 80, Speaking Skills: 75)
- Adaptability
- Problem Solving
Accomplishments
- Successfully conducted 100 Micro marketing activities which brought in 2 Cr (approx.) revenue to the bank in H2 FY 21.
- Have organized COVID vaccination drive for all the Employees of Hyderabad region, in association with Apollo Hospitals
Academic Projects
- Project on Segmentation using Clustering and PCA
Objective & approach : The project involves segmenting digital marketing advertisement data using clustering techniques and identifying the optimum principal components to explain the most variance in the Primary Census data.
- Project on Predictive Modelling
Objective & approach : This project has two parts a) Computer-activ Project using Linear Regression which aims to predict the percentage time the computer remains in user mode. b) Women's contraceptive Project using Classification techniques to classify how many women use or not use contraceptive
- Project on Online retail Orders Analysis using SQL
Objective & approach : This project uses the "orders" database of an online retail store, where we analyze queries using SQL to make data-driven decisions for the store's growth.
- project on Visualizing Insurance Claims using Tableau
Objective & approach : This project helped me explore the art of problem-solving with the aid of visual analytics. Tableau’s data visualization tools were used to create interactive dashboards to provide high-level insights to the CEO of an Insurance company to drive the company's policymaking
- Capstone project on Credit card Default Analysis
Objective: Develop a model to predict the probability of default for credit card customers, helping the company assess risk and make informed credit decisions.
Approach : Developed and compared multiple AI models, selecting the best based on recall to accurately identify defaulters. This approach provided meaningful business insights for informed decision-making.
Timeline
Acquisition and Engagement Manager
IDFC First Bank
09.2020 - 12.2021
Intern
ITC Limited
02.2019 - 05.2019
Post Graduate Diploma - Data Science And Business Analytics
University of Texas And Great Lakes 3.19/5 CGPA
MBA - Marketing
ICFAI Business School 6.9/10 CGPA
BBA - Marketing & HR
Gayatri Vidya Parishad 8.3/10 CGPA
Intermediate - MPC
Sri Chaitanya Jr College 81.5%
10th Standard - HSC
Little Angels School 9.3/10 CGPA
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