Lokender Singh
Marketing
Gurgaon,Haryana
Summary
Results-driven Performance Marketing Lead known for productivity and efficiency in task completion. Possess specialized skills in data analysis, digital advertising strategy, and conversion rate optimization. Excel at communication, leadership, and adaptability, ensuring successful team collaboration and innovative problem-solving in fast-paced environments.
Overview
12
12
years of professional experience
Work History
Performance Marketing Lead
TimesPro - Times of India Group
04.2023 - Current
- Lead, mentor, and develop a high-performing marketing team.Create and implement a comprehensive performance marketing strategy. Oversee execution and optimization of campaigns.Manage marketing activity and budget allocation.
- Analyzed customer data to generate insights and improve targeting capabilities.
- Implemented strategies to optimize audience selection and reach goals.
- Collaborated with stakeholders across departments to ensure campaign objectives were met.
- Monitored industry news and competitor activity to stay informed of changes in the market.
- Coordinated with external vendors to facilitate delivery of targeted content or ads.
- Assisted with budgeting decisions related to advertising spend based on target audience size.
- Monitored and reported on key performance indicators such as cost per acquisition, return on ad spend, and website traffic.
- Optimized campaigns based on data analysis to maximize ROI while meeting budget goals.
- Collaborated with creative team to design compelling ads that drove conversions.
- Managed the daily operations of paid search campaigns across multiple channels including Google Ads, Bing Ads, Facebook Ads, and Instagram Ads.
- Worked closely with external agencies to execute campaigns according to agreed upon timelines and budgets.
Digital Marketing Head
Youth4Work
10.2015 - 03.2023
- Responsible for user acquisition, customer retention, and performance marketing; lead website development; compile performance reports; manage P&L; measure marketing efficiency; conceptualize 'Go-to-Market' strategies.
- Analyzed website traffic, user engagement metrics and other performance data to identify areas of improvement for online presence.
- Managed the budget for digital media campaigns to ensure optimal return on investment.
- Collaborated with internal teams such as IT, sales and product development to ensure successful execution of digital marketing initiatives.
- Provided leadership in developing new strategies for expanding customer base through online channels.
- Oversaw the design and development of websites, landing pages and other online assets to improve user experience and conversions.
- Developed a comprehensive email marketing strategy that included segmentation, personalization and automation tactics.
- Led cross-functional teams in executing complex projects related to digital marketing activities.
- Built relationships with influencers or bloggers who could promote products or services online.
- Negotiated contracts with vendors providing services related to digital marketing efforts.
Digital Marketing Manager
Easyskillz - Think glory India
03.2014 - 09.2015
- Established business tie-ups with leading brands; managed affiliate relationships; promoted courses through e-commerce platforms; assisted in PPC campaigns; conducted market analysis.
- Developed and executed digital marketing campaigns to drive website traffic and increase brand awareness.
- Analyzed data from Google Analytics, Adwords, and other sources to track performance of campaigns.
- Built relationships with influencers to promote products or services through their channels.
- Planned and implemented strategies for paid search campaigns across multiple ad networks.
- Monitored online conversations about the company's products and services and responded promptly to customer inquiries.
- Organized A and B testing experiments to optimize user experience on different platforms.
Digital Marketing-
Infoedge
09.2012 - 02.2014
- Responsible for business expansion in Gulf countries; managed customer inquiries; collaborated with graphic designers; managed website content; implemented digital marketing campaigns.
- Monitored industry trends related to digital marketing, advertising and public relations.
- Researched current trends in digital marketing to stay up-to-date with industry developments.
Education
B.Tech - Information Technology
Lucknow Institute of Technology
Lucknow04-2012
Skills
- User acquisition
- User retention
- Performance marketing
- Affiliate marketing
- Marketing Analytics
- ROI Analysis
- Data-driven decision-making
- Marketing automation
- Campaign Management
- Performance Tracking
- Cross-Functional Team Collaboration
Accomplishments
Key Achievements:
TimesPro:
- Successfully managed the IIMKz-EPGP program, delivering 40% revenue growth while staying within the approved budget. Maintained a controlled cost per lead (CPL) and generated a significant gross sales volume (GSV) of ₹100 crore, marking a milestone achievement for the program.
- Spearheaded the IIMV EMBA program, achieving a 2X growth in enrollments, reaching triple digits. This effort contributed ₹19 crore in revenue while consistently optimizing CPL. Ensured all efforts were executed within the budget, driving both efficiency and financial success.
Youth4work:
- Built the college admission business from scratch, achieving a remarkable 120% revenue growth, reflecting strong market penetration and strategic execution.
- Increased daily user growth from 6,000 to 100,000 users, showcasing a significant boost in platform engagement and user acquisition.
- Successfully launched and scaled the mobile application, achieving approximately 150,000 app downloads, establishing a strong digital presence from the ground up.
- Successfully handle client campaign such as Hyundai motors(India), Person India,Kantar,Unacademy and many more.
Languages
English
Proficient
C2
Hindi
Proficient
C2
Timeline
Performance Marketing Lead
TimesPro - Times of India Group
04.2023 - Current
Digital Marketing Head
Youth4Work
10.2015 - 03.2023
Digital Marketing Manager
Easyskillz - Think glory India
03.2014 - 09.2015
Digital Marketing-
Infoedge
09.2012 - 02.2014
B.Tech - Information Technology
Lucknow Institute of Technology
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