Lokender Singh

• Support Google Ads and other Google platform users by resolving technical, billing, account, and policy-related issues.
• Utilize internal Google tools and dashboards to analyze account performance, and troubleshoot issues.
• Ensure policy compliance while maintaining high customer satisfaction and quality benchmarks.
• Handle complex advertiser cases with accuracy, documentation, and effective communication.
• Strengthened expertise in Google Ads policies, account structure, and optimization best practices.

Skills: Google Ads, CRM, Policy Compliance, Technical Support, Client Communication.

• Conducted market research to analyze consumer behavior, competitors, and industry trends.
• Planned and optimized Google Ads campaigns (Search, Display, Shopping) to increase brand visibility and sales.
• Managed website updates and performance optimization (WordPress-based).
• Reduced cost per acquisition (CPA) by 28% through continuous keyword optimization, bid strategy refinement, and high-performing ad copy testing.
• Improved Return on Ad Spend (ROAS) from 2.1 to 3.4 by restructuring campaigns, optimizing audience targeting, and aligning landing pages with search intent.
• Increased conversion rate by 32% using CRO techniques, A/B testing, page speed optimization, and user-focused landing page design.
• Scaled monthly ad spend from ₹20,000 to 45,000 profitably, while maintaining strong ROAS and consistent lead quality.

LegalBliss – Law Firm Website & SEO

Role: Web Developer

• Designed and developed a professional, conversion-focused law firm website with a strong emphasis on performance and usability
• Implemented on-page and technical SEO optimization, improving search visibility and organic traffic
• Optimized website structure, page speed, and mobile responsiveness to enhance user experience and lead generation

Deenis Law Chamber – Website, Google Ads & Growth Strategy

Role: Web Developer | Senior Marketing Analyst | Google Ads Expert

• Developed a high-converting law firm website aligned with client acquisition goals
• Planned, executed, and optimized Google Ads campaigns (Search & Lead Generation)
• Conducted in-depth market and competitor research to define winning ad and content strategies
• Improved conversion tracking, landing page performance, and lead quality
• Increased total sales by up to 80% through integrated performance marketing, CRO, and data-driven optimization

Airline Ticket Booking Campaign – Performance Marketing

Role: Google Ads Specialist

• Managed Google Ads campaigns for airline ticket bookings focused on high-intent search traffic
• Optimized keywords, ad copy, bidding strategies, and landing pages to improve campaign efficiency
• Drove consistent, qualified leads and bookings while maintaining strong ROI and cost control