
EaseMyTrip.com – As Chief Operating Officer (COO) – From July 2022
India’s fastest growing and No. 2 Online Travel company.
Listed on NSE & BSE with market valuation of over $1.3 BN (as on Dec. 2022)
Bootstrapped and with Global Footprints.
Key Achievements:
- Setup new line of businesses such as
o Corporate Travel,
o MICE (Meetings, Incentives, Conventions, and Events),
o B2B Holidays
o HNI Desk
o Franchisee Business
o Holiday to Experts.
- Setting up new global business across –
o London (UK) - Live
o Dubai (UAE) – Live
o USA – Live
o Philippines – In process
o Vietnam – In process
o Saudi Arabia – In process
- Over 20% growth across existing businesses in the Quarter over last or 360+ Crores (in INR)
- Contribution from new setup business crossed 80 Crore mark in 4 months of setting up.
- Organization wide process and hierarchy laid down and regrowth of B2B Agent network
- Overall, over 280 Crore of additional business from existing businesses (barring the new businesses)
Misohe.club – As Founder & CEO – Oct. 2020 – July 2022
- Conceptualized Designed Built Launched Scaled “Sold”
- Focused on Mental Health, built a user interactive layer, hybrid version of “preventive” & “curative” care much in line with "Headspace" & "Ginger" (which came a year later misohe’s launch)
- MVP launched across Web, iOS, Android in under 6 months for the B2C users and for experts (B2B) such as Psychologists, Psychiatrist and Life Coaches.
- Launched “White-label” solution for standalone practitioners 3 months post the MVP (designed for B2B growth)
- Compiled some of the best preventive care modules and programs for users from across the globe with focus in India and later scaling to more Geos.
- Successful sold it to US Healthcare Firm in under 1 year of MVP launch for over a Million USD.
- Clocked over 65K registered users on the platform within 6 months of launch (65% + organic)
Ixigo.com
- Contributed to transforming the business from non-transaction focused into transactional.
- Pivoted from a Travel Meta only business to a Marketplace model before pivoting fully into an OTA.
- Enabled railway booking powered by IRCTC via B2C agent network route.
- White-labeling Bus business from Bus Meta business
- Integrated Flipkart business via distribution route for business augmentation.
- Transformed a CM2 $4.5 Mn (Negative) business in Aug. 2017 to $1.1 Mn (Positive) by Sept. 2019.
- Grew business from a gross margin of $4 Mn. annually to $12 Mn (3X Growth)
- Some of the large distribution accounts closed were –
• Ecommerce - Flipkart | Truecaller | Mobikwik
• OEMs – Xiaomi | Oppo | Samsung | Huawei
• Banks - SBI Yono | Federal Bank
- Established new lines of businesses (LOBs) such as –
• Distribution lead growth – For e.g., partnering inside captive platforms such as inside bank’s mobile banking and high user base platforms such as paytm, flipkart, amazon.
• CitiBank Intermiles platform.
• Part of GoContacts launch.
• HDFC Smartbuy
- First promotion in 11 months of joining.
- Setup the India business for Fullestop.com such as teams, processes, KPIs, KRAs,
- Scaled business from scratch to a run rate of 2 Mn in under 3 years.
- Profitable centre from 5th month onwards.
MakeMyTrip.com
Relationship Manager (Corporate Travel & Holidays) – May 2011 – July 2012
- Setup the new line of business (LOB) called Corporate Holidays and scaled Corporate Travel
- New LOB contributed 220 Crores + INR in the first year of launch.
HDFC Bank
Deputy Manager – Corporate Salary & E-Net – May 2008 – May 2011
- Worked on building a E-Net team for one of the regions in North. Trained and groomed them.
- First employee of a Hedge Fund based consultation business unit called - Nitron Circle of Experts (a new LOB)
- Built from scratch and scaled to over USD 300K billing in the first year of launch.
- P&L Owner and spearheading all the business verticals in India and across UK, UAE and Thailand market.
- Responsible for the businesses’ unit economic & ARPU level growth across all functions such as Flights, Hotels, Trains, Cabs, Holidays (B2C & B2B), B2B Agent network, Corporate Travel, MICE and HNI Desk based on smart analytics and implementing them for an automated augmented growth.
- Spearhead the marketing as a function and evaluate performance across paid and organic by ways of identifying new marketing tool and strategies. Also responsible for the PR function, branding, social, paid, organic, affiliate, content, and design teams.
- Oversee and advice on product management from UI & UX standpoint. New product feature, enhancements, and recreation.
- New market research and business viability testing. Reaching out to all the possible partners across all business functions.
- New Partnerships, Bank Associations, Payment Gateway (PG) relations and optimization, Brand Alliances and ATL & BTL activities management.
- Distribution led partnerships across business Globally.
- Conceptualized, envisioned, and ideated the concept of extending solutions around mental health via tech product play.
- Worked with a team of freelancers to design the first prototype. Owned end-to-end product development, User Flow, User Experience.
- Worked out the complete Financial Modelling, business Revenue channels, go to market strategies, online reach, and growth strategies.
- Product touched an organic USER growth mark of 150K users in under 6 months of launch. Concurrent users touched 22K+
- Successfully launched in under 6 months and sold under 1 year for 1.5 Mn USD.
Domain – Business Development | Alliances & Partnerships | Distribution Industry – Travel
1) Spearheaded in setting up the Distribution business for Goibibo, RedBus and Ryde
2) Bank alliances across all top private and public sector banks
3) Headed Strategic Partnerships, alliances, and bank partnerships across the brands.
- Over 50 Lacs annual retainer - Cadbury | My Universe (Aditya Birla Group) | KPMG (Enterprise solutions platform) | HDFC Life
- Over 30 Lacs annual retainer – Bluestone | Zen Mobile | IIT Indore |Moser Baer
- International acquired accounts - Timex (UK), Fair and Handsome (UAE), Vanish (UK & India), Clearasil (UAE) and Harvard Business School.
Corporate businesses closed and managed were -
a) Annual business over 10 crores - Maruti Suzuki, Godrej, HDFC Bank, Wipro, Airtel, HUL, TCS, IRCTC, Indigo, Spicejet, Blackberry, Pepsico were the top few in the portfolio of 100+ such corporations.
b) Annual business between 1 to 10 crores – Kohler, Rolta, Red Tape, Yamaha, Huawei, Radico Khaitan, Godfrey Phillips were the top few in the portfolio of 300+ such corporations.
a) Initial research work on a category based on the client requirements (hedge funds).
b) Category worked on (worldwide) Tobacco, Fashion Products, Oil & Gas, Electric Vehicles, Pension Scheme in a country, Industrial norms in a region and so on and so forth.
c) Submitting the research work and basis the client feedback, identifying the category/industry’s CXO level professionals, and submitting the list of agreed professionals to the client.
d) From the list of shortlisted professionals, organizing personal interviews, on call interviews and video conferencing.
e) Lead a team of 5+ qualified professionals and was responsible for end-to-end planning, execution & delivery of client’s research and project requirements.
f) Effort and cost estimations for new projects; drafting and submitting proposals and billing related closures with the client.
g) Revenue sheets and performance management trackers and submitting fortnightly internal reports.
Planning and execution
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