Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Lokendra Saini

Lokendra Saini

Chief Operating Officer - EaseMyTrip.com
Gurgaon

Summary

EaseMyTrip.com – As Chief Operating Officer (COO) – From July 2022

India’s fastest growing and No. 2 Online Travel company.

Listed on NSE & BSE with market valuation of over $1.3 BN (as on Dec. 2022)

Bootstrapped and with Global Footprints.

Key Achievements:

- Setup new line of businesses such as

o Corporate Travel,

o MICE (Meetings, Incentives, Conventions, and Events),

o B2B Holidays

o HNI Desk

o Franchisee Business

o Holiday to Experts.

- Setting up new global business across –

o London (UK) - Live

o Dubai (UAE) – Live

o USA – Live

o Philippines – In process

o Vietnam – In process

o Saudi Arabia – In process

- Over 20% growth across existing businesses in the Quarter over last or 360+ Crores (in INR)

- Contribution from new setup business crossed 80 Crore mark in 4 months of setting up.

- Organization wide process and hierarchy laid down and regrowth of B2B Agent network

- Overall, over 280 Crore of additional business from existing businesses (barring the new businesses)

Misohe.club – As Founder & CEO – Oct. 2020 – July 2022

- Conceptualized  Designed  Built  Launched  Scaled  “Sold”

- Focused on Mental Health, built a user interactive layer, hybrid version of “preventive” & “curative” care much in line with "Headspace" & "Ginger" (which came a year later misohe’s launch)

- MVP launched across Web, iOS, Android in under 6 months for the B2C users and for experts (B2B) such as Psychologists, Psychiatrist and Life Coaches.

- Launched “White-label” solution for standalone practitioners 3 months post the MVP (designed for B2B growth)

- Compiled some of the best preventive care modules and programs for users from across the globe with focus in India and later scaling to more Geos.

- Successful sold it to US Healthcare Firm in under 1 year of MVP launch for over a Million USD.

- Clocked over 65K registered users on the platform within 6 months of launch (65% + organic)

Ixigo.com

  • As Vice President (Head – Business & Partnerships) – May 2017-Oct 2020

- Contributed to transforming the business from non-transaction focused into transactional.

- Pivoted from a Travel Meta only business to a Marketplace model before pivoting fully into an OTA.

- Enabled railway booking powered by IRCTC via B2C agent network route.

- White-labeling Bus business from Bus Meta business

- Integrated Flipkart business via distribution route for business augmentation.

- Transformed a CM2 $4.5 Mn (Negative) business in Aug. 2017 to $1.1 Mn (Positive) by Sept. 2019.

- Grew business from a gross margin of $4 Mn. annually to $12 Mn (3X Growth)

- Some of the large distribution accounts closed were –

• Ecommerce - Flipkart | Truecaller | Mobikwik

• OEMs – Xiaomi | Oppo | Samsung | Huawei

• Banks - SBI Yono | Federal Bank

  • Associate Director - Distribution, Partnerships

- Established new lines of businesses (LOBs) such as –

• Distribution lead growth – For e.g., partnering inside captive platforms such as inside bank’s mobile banking and high user base platforms such as paytm, flipkart, amazon.

• CitiBank Intermiles platform.

• Part of GoContacts launch.

• HDFC Smartbuy

- First promotion in 11 months of joining.

  • Country Manager – Business (Digital Marketing & Ecommerce Solutions) – Aug 2012- Apr 2015

- Setup the India business for Fullestop.com such as teams, processes, KPIs, KRAs,

- Scaled business from scratch to a run rate of 2 Mn in under 3 years.

- Profitable centre from 5th month onwards.

MakeMyTrip.com

Relationship Manager (Corporate Travel & Holidays) – May 2011 – July 2012

- Setup the new line of business (LOB) called Corporate Holidays and scaled Corporate Travel

- New LOB contributed 220 Crores + INR in the first year of launch.

HDFC Bank

Deputy Manager – Corporate Salary & E-Net – May 2008 – May 2011

- Worked on building a E-Net team for one of the regions in North. Trained and groomed them.

  • Senior Business Analyst – October 2005 – May 2008

- First employee of a Hedge Fund based consultation business unit called - Nitron Circle of Experts (a new LOB)

- Built from scratch and scaled to over USD 300K billing in the first year of launch.

Overview

18
18
years of professional experience
6
6
years of post-secondary education

Work History

Chief Operating Officer

EaseMyTrip.com
Gurgaon
05.2022 - Current

- P&L Owner and spearheading all the business verticals in India and across UK, UAE and Thailand market.

- Responsible for the businesses’ unit economic & ARPU level growth across all functions such as Flights, Hotels, Trains, Cabs, Holidays (B2C & B2B), B2B Agent network, Corporate Travel, MICE and HNI Desk based on smart analytics and implementing them for an automated augmented growth.

- Spearhead the marketing as a function and evaluate performance across paid and organic by ways of identifying new marketing tool and strategies. Also responsible for the PR function, branding, social, paid, organic, affiliate, content, and design teams.

- Oversee and advice on product management from UI & UX standpoint. New product feature, enhancements, and recreation.

- New market research and business viability testing. Reaching out to all the possible partners across all business functions.

- New Partnerships, Bank Associations, Payment Gateway (PG) relations and optimization, Brand Alliances and ATL & BTL activities management.

- Distribution led partnerships across business Globally.

Founder

misohe.club
Gurgaon
10.2020 - 05.2022

- Conceptualized, envisioned, and ideated the concept of extending solutions around mental health via tech product play.

- Worked with a team of freelancers to design the first prototype. Owned end-to-end product development, User Flow, User Experience.

- Worked out the complete Financial Modelling, business Revenue channels, go to market strategies, online reach, and growth strategies.

- Product touched an organic USER growth mark of 150K users in under 6 months of launch. Concurrent users touched 22K+

- Successfully launched in under 6 months and sold under 1 year for 1.5 Mn USD.

Vice President & Business Head

ixigo.com
Gurgaon
05.2017 - 10.2020
  • Flights | Hotels | Trains | Bus | Cabs
  • Domain – Business Head | Alliances & Partnerships | Distribution Industry – Travel
  • 1) Pivot from Meta (alike Skyscanner etc.) to an OTA model (like Makemytrip etc. in India)
  • 2) Headed the train tickets booking mechanism on the ixigo platform, requiring IRCTC system approvals.
  • 3) Lead the bus and hotels migration from non-payment collection to collecting payments on the platform.
  • 4) Spearheaded the launch of the closed-loop loyalty currency wallet of ixigo – ixigo money.
  • 1) Acquiring, enabling, and managing all the airlines, suppliers (domestic & international); top known GDS such as Amadeus, Travelport and more.
  • 2) Responsible for Daily P&L and Business numbers.
  • 3) All payment gateway and bank relations management for cost optimization.
  • 4) Owning, monitoring, and optimizing - daily yield management, revenue optimization, unit economics efficiencies and the overall P&L management.
  • 5) New businesses and incremental revenue through multiple sources such as Distribution and other Ancillary streams.
  • 6) Strong ties with IRCTC officials, government backed entity powering Indian Railways.
  • 7) Daily optimization of cost across payment gateways, failure issues and related to refunds.
  • 8) Integrated ixigo app inside large user base distribution partners to enhance brand reach and to place ixigo in a relatively permanent ecosystem of highly loyal audience.

Associate Director

Goibibo.com
Gurgaon
04.2015 - 04.2017

Domain – Business Development | Alliances & Partnerships | Distribution Industry – Travel


Head of the ibibo group wide Alliances, Partnerships and Distribution teams:

1) Spearheaded in setting up the Distribution business for Goibibo, RedBus and Ryde

2) Bank alliances across all top private and public sector banks

3) Headed Strategic Partnerships, alliances, and bank partnerships across the brands.

Country Head

Fullestop
Gurgaon
08.2012 - 03.2015
Setting-up the India Business by setting up the teams across all verticals. Acquiring some large corporate accounts’ annual digital contracts such as –

- Over 50 Lacs annual retainer - Cadbury | My Universe (Aditya Birla Group) | KPMG (Enterprise solutions platform) | HDFC Life

- Over 30 Lacs annual retainer – Bluestone | Zen Mobile | IIT Indore |Moser Baer

- International acquired accounts - Timex (UK), Fair and Handsome (UAE), Vanish (UK & India), Clearasil (UAE) and Harvard Business School.

Relationship Manager

MakeMyTrip.com
Gurgaon
06.2011 - 07.2012

Corporate businesses closed and managed were -


a) Annual business over 10 crores - Maruti Suzuki, Godrej, HDFC Bank, Wipro, Airtel, HUL, TCS, IRCTC, Indigo, Spicejet, Blackberry, Pepsico were the top few in the portfolio of 100+ such corporations.

b) Annual business between 1 to 10 crores – Kohler, Rolta, Red Tape, Yamaha, Huawei, Radico Khaitan, Godfrey Phillips were the top few in the portfolio of 300+ such corporations.


Deputy Manager

HDFC Bank
05.2008 - 05.2011
  • Established new lines of businesses (LOBs) such as –
  • Distribution lead growth – For e.g., partnering inside captive platforms such as inside bank’s mobile banking and high user base platforms such as paytm, flipkart, amazon
  • CitiBank Intermiles platform
  • Part of GoContacts launch
  • HDFC Smartbuy - First promotion in 11 months of joining.

Senior Business Analyst

Evaluserve.com
Gurgaon
08.2005 - 05.2008

a) Initial research work on a category based on the client requirements (hedge funds).

b) Category worked on (worldwide) Tobacco, Fashion Products, Oil & Gas, Electric Vehicles, Pension Scheme in a country, Industrial norms in a region and so on and so forth.

c) Submitting the research work and basis the client feedback, identifying the category/industry’s CXO level professionals, and submitting the list of agreed professionals to the client.

d) From the list of shortlisted professionals, organizing personal interviews, on call interviews and video conferencing.

e) Lead a team of 5+ qualified professionals and was responsible for end-to-end planning, execution & delivery of client’s research and project requirements.

f) Effort and cost estimations for new projects; drafting and submitting proposals and billing related closures with the client.

g) Revenue sheets and performance management trackers and submitting fortnightly internal reports.

Education

Executive General Management Program - BUSINESS MANAGEMENT

Indian Institutes of Banagalore, Bangalore, Karnataka
07.2019 - 07.2020

Master's in Economics - COMMERCE

University of Rajasthan, Jaipur, Rajasthan
05.2005 - 05.2007

Bachelor's in Commerce - Commerce

S.S.Jain Subodh College, Jaipur, Rajasthan
05.2001 - 03.2004

Skills

Planning and execution

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Affiliations

COURSES – o INDIAN INSTITUTE OF BANGALORE (IIM) – EXECUTIVE GENERAL MANAGEMENT PROGRAM (ON CAMPUS - Weekend Classes)

Timeline

Chief Operating Officer - EaseMyTrip.com
05.2022 - Current
Founder - misohe.club
10.2020 - 05.2022
Indian Institutes of Banagalore - Executive General Management Program, BUSINESS MANAGEMENT
07.2019 - 07.2020
Vice President & Business Head - ixigo.com
05.2017 - 10.2020
Associate Director - Goibibo.com
04.2015 - 04.2017
Country Head - Fullestop
08.2012 - 03.2015
Relationship Manager - MakeMyTrip.com
06.2011 - 07.2012
Deputy Manager - HDFC Bank
05.2008 - 05.2011
Senior Business Analyst - Evaluserve.com
08.2005 - 05.2008
University of Rajasthan - Master's in Economics, COMMERCE
05.2005 - 05.2007
S.S.Jain Subodh College - Bachelor's in Commerce, Commerce
05.2001 - 03.2004
Lokendra SainiChief Operating Officer - EaseMyTrip.com