LOKESH BASKARAN
Sales and Business Development Executive
Chennai
Summary
Performance-focused sales and business development executive with 12 years of experience driving revenue growth and market expansion across diverse industries. Proven track record of increasing sales by 25% year-over-year, securing 5 million+ in new business, and expanding market presence across regions. Expertise in strategic partnerships, international sales, and cross-functional leadership, with a focus on optimizing sales processes and client engagement. Adept at navigating complex global markets to maximize profitability and customer satisfaction. Committed to delivering measurable business impact and fostering long-term growth
Overview
14
14
years of professional experience
1
1
year of post-secondary education
Work History
Business Development Executive
JH Rehabilitation Hospital
01.2025 - Current
- Executed a targeted sales strategy, acquiring 20+ new clients and driving a 25% increase in revenue by identifying and engaging high-growth business opportunities
- Built and nurtured relationships with 50+ referring physicians, leading to a 15% boost in patient referrals and admissions through consistent follow-ups and personalized engagement
- Analyzed competitive market analysis and restructured pricing models, attracting 30+ new clients in the first quarter post-implementation
- Developed and streamlined the client onboarding process, reducing first-month attrition by 22% and improving customer satisfaction and retention
- Collaborated cross-functionally with marketing and operations teams to optimize sales strategies and accelerate revenue growth
Sales Development Specialist
Pals Holidays
08.2023 - 01.2025
- Prospected and engaged with high-net-worth individuals and businesses to generate leads and drive sales of luxury travel packages
- Established outbound sales efforts, including cold calling, email outreach, and networking, to expand the client base in the UK and European markets
- Delivered tailored travel solutions to clients, leveraging a consultative sales approach to meet unique preferences and expectations
- Negotiated contracts and closed high-value deals, contributing to significant revenue growth
- Collaborated with internal teams to streamline sales operations, improving efficiency by 30% and reducing costs by 15% annually
Operations Management Executive
Indian Gourmet UK
03.2020 - 06.2023
- Identified and pursued new business opportunities, expanding the company’s client base and retail partnerships across the UK
- Combined cold outreach, sales presentations, and negotiations with key decision-makers in retail and foodservice industries
- Collaborated with marketing teams to develop targeted sales campaigns, leading to an increase in customer acquisition
- Revamped product demonstrations and training to retailers and distributors, improving product positioning and sales performance
- Monitored market trends and competitor activities to identify sales opportunities and optimize pricing strategies
Business Development Executive - Partnerships
Deethya Solutions Pvt Ltd
03.2016 - 04.2019
- Pioneered relationship-building strategies, strengthening ties with 10+ business executives and key stakeholders, securing buy-in for new initiatives, and driving a 20% increase in client acquisition
- Galvanized 5+ cross-functional teams to align efforts, creating a cohesive environment that optimized workflow and enhanced customer satisfaction scores by 15%, contributing to a 35% uplift in partnership revenue
- Secured strategic alliances with key industry players, enhancing Deethya Solutions' market presence and contributing to a 35% uplift in partnership-generated revenue within a fiscal year
Recruitment Coordinator
Deethya Solutions
05.2013 - 03.2016
- Orchestrated full-cycle recruitment for 50+ positions, managing job postings, screening resumes, and scheduling interviews, ensuring a seamless candidate experience and reducing time-to-fill by 15%
- Cultivated strong relationships with 3 external recruitment firms, enabling access to a diverse talent pipeline; increased the number of qualified candidate submissions by 60% within Q3
- Analyzed recruitment metrics and data to identify trends, resulting in a 30% improvement in hiring efficiency by streamlining candidate screening processes and utilizing applicant tracking systems effectively
Technical Consultant
XPD8 Solutions
06.2012 - 09.2013
- Constructed SharePoint solutions, including custom workflows and document libraries, resulting in a 40% improvement in document retrieval times and a 25% reduction in internal email traffic for the client
- Integrated advanced troubleshooting techniques and articulated technical support, resolving 95% of client issues on first contact while maintaining high customer satisfaction scores
SharePoint Administrator
Kyros Technologies
04.2011 - 04.2012
- Administered comprehensive SharePoint system updates, installing over 30 patches monthly and ensuring zero disruption to essential company operations, becoming an in-house subject matter expert
- Administered SharePoint environments, resolving 95% of user-reported issues within 24 hours and maintaining a 99.9% system uptime: directly contributing to improved team productivity and project success
Education
Master of Science - Information Management
Robert Gordon University
09.2010 - 04.2011
Skills
Business development
Customer relationship management
Lead generation
Sales and marketing
Sales pipeline management
Accomplishments
- Revenue Increase Success, Grew revenue by 25% through client acquisition.
- Cost Reduction Efficiency, Reduced operational costs by 15% annually.
- Enhanced Client Retention, Improved retention by 25% in six months.
- Partnership Revenue Growth, Boosted partnership revenue by 35% in a year.
Timeline
Business Development Executive
JH Rehabilitation Hospital
01.2025 - Current
Sales Development Specialist
Pals Holidays
08.2023 - 01.2025
Operations Management Executive
Indian Gourmet UK
03.2020 - 06.2023
Business Development Executive - Partnerships
Deethya Solutions Pvt Ltd
03.2016 - 04.2019
Recruitment Coordinator
Deethya Solutions
05.2013 - 03.2016
Technical Consultant
XPD8 Solutions
06.2012 - 09.2013
SharePoint Administrator
Kyros Technologies
04.2011 - 04.2012
Master of Science - Information Management
Robert Gordon University
09.2010 - 04.2011
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