Lokesh Lalwani

• Built and executed white-hat link-building strategies to improve organic search rankings across multiple niches.
• Researched and acquired backlinks through guest posting, directory submissions, broken link building, and outreach.
• Collaborated with content teams to ensure keyword-rich, optimized content for better crawlability and user engagement.
• Performed on-page SEO activities including:
  Optimization of meta titles, descriptions, headers, and internal linking
  Content optimization for existing web pages to improve search intent alignment
  Blog topic research based on keyword opportunities and audience interest
  Suggested new web pages and website sections to improve site structure and topical authority
• Used tools like Ahrefs, SEMrush, Google Search Console, and Screaming Frog to conduct audits and track SEO performance
• Prepared SEO reports with KPIs like traffic growth, backlink count, domain rating, and ranking improvements

Key Achievements:

• Improved organic traffic by 45% for a client website in the B2B tech niche through strategic on-page and off-page SEO.
• Increased keyword rankings for competitive terms to the first page within 3–5 months.
• Increased referring domains with a focus on websites having high Domain Authority (DA 40+), improving domain trust and backlink diversity.

• Company Overview: Established in 1944 in Sierra Leone, Choithram has developed into an international company spanning Europe, North America, Africa as well as the Gulf. The company also funds and manages a group of schools and hospitals in India and West Africa. The supermarkets have found locations throughout the Gulf, namely Oman and Bahrain and has networks and connections built over 70 years in 25 countries.
• Maintain, manage and record day-to-day transactions.
• Prepare, maintain and manage general ledger accounting.
• Inspect, verify and reconcile accounts receivable records and unpaid bills.
• Coordinate with sales team in collecting customer balances.
• Receiving, Checking and sorting of all the invoices sent by central purchase from the HQ.
• Sorting Goods Return Voucher / Credit Notes for each month.
• Maintain, manage and update records of all inventories.
• Perform reconciliation of banking transactions.
• Assist in preparing various financial statements and records periodically.
• Perform and provide analysis support for key departments in managing budgets.
• Established in 1944 in Sierra Leone, Choithram has developed into an international company spanning Europe, North America, Africa as well as the Gulf. The company also funds and manages a group of schools and hospitals in India and West Africa. The supermarkets have found locations throughout the Gulf, namely Oman and Bahrain and has networks and connections built over 70 years in 25 countries.

• Handled one of their major Fashion Show event for the season.
• Sourcing out Venue, Invitation, Sourcing of models etc.