Summary
Overview
Work History
Education
Skills
Certification
Personal Information
Timeline
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Lokesh Lalwani

Lokesh Lalwani

SEO -Link builder
Indore,Madhya Pradesh

Summary

Results-driven SEO professional with over 4 years of hands-on experience in link building, keyword analysis, and on-page/off-page optimization. Seeking to contribute my expertise as an SEO Executive in a growth-driven digital marketing team to boost online visibility and search rankings.

Overview

11
11
years of professional experience
2014
2014
years of post-secondary education
1
1
Certification

Work History

SEO-link Builder

Even Digit
Indore
06.2021 - Current
  • Built and executed white-hat link-building strategies to improve organic search rankings across multiple niches.
  • Researched and acquired backlinks through guest posting, directory submissions, broken link building, and outreach.
  • Collaborated with content teams to ensure keyword-rich, optimized content for better crawlability and user engagement.
  • Performed on-page SEO activities including:
    Optimization of meta titles, descriptions, headers, and internal linking
    Content optimization for existing web pages to improve search intent alignment
    Blog topic research based on keyword opportunities and audience interest
    Suggested new web pages and website sections to improve site structure and topical authority
  • Used tools like Ahrefs, SEMrush, Google Search Console, and Screaming Frog to conduct audits and track SEO performance
  • Prepared SEO reports with KPIs like traffic growth, backlink count, domain rating, and ranking improvements

Key Achievements:

  • Improved organic traffic by 45% for a client website in the B2B tech niche through strategic on-page and off-page SEO.
  • Increased keyword rankings for competitive terms to the first page within 3–5 months.
  • Increased referring domains with a focus on websites having high Domain Authority (DA 40+), improving domain trust and backlink diversity.

Accounts Assistant

T. Choithram & Sons L.L.C.
01.2016 - 05.2022
  • Company Overview: Established in 1944 in Sierra Leone, Choithram has developed into an international company spanning Europe, North America, Africa as well as the Gulf. The company also funds and manages a group of schools and hospitals in India and West Africa. The supermarkets have found locations throughout the Gulf, namely Oman and Bahrain and has networks and connections built over 70 years in 25 countries.
  • Maintain, manage and record day-to-day transactions.
  • Prepare, maintain and manage general ledger accounting.
  • Inspect, verify and reconcile accounts receivable records and unpaid bills.
  • Coordinate with sales team in collecting customer balances.
  • Receiving, Checking and sorting of all the invoices sent by central purchase from the HQ.
  • Sorting Goods Return Voucher / Credit Notes for each month.
  • Maintain, manage and update records of all inventories.
  • Perform reconciliation of banking transactions.
  • Assist in preparing various financial statements and records periodically.
  • Perform and provide analysis support for key departments in managing budgets.
  • Established in 1944 in Sierra Leone, Choithram has developed into an international company spanning Europe, North America, Africa as well as the Gulf. The company also funds and manages a group of schools and hospitals in India and West Africa. The supermarkets have found locations throughout the Gulf, namely Oman and Bahrain and has networks and connections built over 70 years in 25 countries.

Intern

Big Bazaar Hypermarket
01.2015 - 02.2015
  • Handled one of their major Fashion Show event for the season.
  • Sourcing out Venue, Invitation, Sourcing of models etc.

Education

MBA - Finance & Marketing

Sanghvi Institute of Management and Science

Bachelor of Commerce - Foreign Trade

Devi Ahilya Vishwavidyalaya

Skills

  • Strong aptitude for working with numbers and detecting errors

  • Quick and accurate data entry skills

  • Knowledgeable user of Microsoft Office applications

  • Full-cycle bookkeeping skills

Certification

Stock Market, Derivatives, Commodity Market and Mutual Funds, SNR Securities (Angel Broking)

Personal Information

  • Date of Birth: 03/01/90
  • Marital Status: Married

Timeline

SEO-link Builder

Even Digit
06.2021 - Current

Accounts Assistant

T. Choithram & Sons L.L.C.
01.2016 - 05.2022

Intern

Big Bazaar Hypermarket
01.2015 - 02.2015

Bachelor of Commerce - Foreign Trade

Devi Ahilya Vishwavidyalaya

MBA - Finance & Marketing

Sanghvi Institute of Management and Science
Lokesh LalwaniSEO -Link builder