Lokesh Mandali

· Provided end-to-end digital marketing strategy , driving growth across organic, paid, and app marketing channels

• Architected and executed comprehensive Answer Engine Optimization (AEO) frameworks ensuring brand visibility across AI-powered search platforms (Google SGE/AI Overviews, ChatGPT, Perplexity, Bing Copilot)
• Implemented Generative Engine Optimization (GEO) strategies by optimizing content for LLM citation patterns, authoritative sourcing, structured data enrichment, and topical authority building
• Orchestrated multi-channel paid campaigns leveraging Google Ads (Search, Display, Performance Max, Demand Gen) and Meta Ads, achieving 40% increase in online visibility and 30% growth in qualified leads
• Applied advanced E-E-A-T strategies aligned with Google’s quality guidelines, strengthening topical authority through expert content and trust signals
• Developed SEO content strategy integrating keyword optimization with JSON-LD schema markup, FAQ schema, and entity optimization
• Designed A/B and multivariate testing programs across ad creatives, landing pages, and CTAs, driving 35% improvement in conversion rates
• Managed social media strategy across Instagram, Twitter/X, and Facebook, growing brand awareness by 60%
• Analyzed website traffic and user engagement metrics, providing actionable insights to optimize marketing strategies.
• Managed targeted email marketing campaigns to nurture leads, increasing customer engagement and retention.

• Developed and implemented comprehensive digital marketing strategies that addressed unique client needs.
• Managed and optimized social media campaigns across multiple platforms to enhance client engagement.
• Conducted market research to identify target audiences and trends.
• Analyzed website performance using Google Analytics tools and metrics.
• Collaborated with design teams on content creation and branding initiatives.
• Optimized SEO strategies to improve search engine rankings consistently.
• Trained and mentored junior marketing staff on best practices, fostering skill development and team growth.
• Refined digital marketing strategies to enhance client engagement over time.
• Utilized Twitter and Facebook to promote products, services and content.
• Analyzed web analytics data to identify trends in user behavior, optimize content performance, and inform future strategy decisions.
• Created, monitored, and optimized campaigns in Google Ads Manager and other ad platforms.
• Utilized paid advertising tools such as Google Ads and Facebook Ads Manager to drive lead generation efforts.
• Contributed to creating online advertising campaigns using Google Ads.