Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Lokesh Sood

Growth Lead
Gurgaon

Summary

Growth-focused marketer with 6+ years of experience in D2C. Scaled brand 12x, managed ₹ 10Cr+ monthly spends, and made website CM2 positive. Expert in Meta, Google, CRM, and full-funnel strategy. Strong in team leadership, creative planning, and data-driven decision-making.

Overview

6
6
years of professional experience

Work History

Growth Lead

Bell Vita
Gurgaon
08.2024 - Current
  • Drove 12x revenue growth YoY, leading the brand from 0 to 1 in the D2C space.
  • Made the website CM2 positive by improving ACOS and reducing marketing costs.
  • Scaled performance across Meta, Google, and CRM, building strong paid marketing channels.
  • Led both performance and creative strategy, improving results across the funnel.
  • Managed and mentored a team of 12, ensuring smooth execution and team growth.

Senior Manager Performance Marketing

Bella Vita
Gurgaon
06.2023 - 08.2024
  • Driving end-to-end performance marketing across Meta, Google, and CRM, managing a monthly budget of ₹5 Cr+
  • Improved ACOS from 120% to 30%, making the website CM2 positive and driving profitability at scale
  • Built and mentored a 7-member growth team, ensuring seamless execution across performance, content, and analytics.
  • Built custom dashboards and reporting systems to track KPIs, identify trends, and shape data-driven strategies.

Assistant Manager Performance Marketing

Bella Vita
Gurgaon
06.2022 - 06.2023
  • Managed end-to-end Meta ads for perfume category with ₹3–4 Cr/month budget.
  • Achieved 2+ ROAS through audience targeting and creative testing
  • Planned and executed TOF–BOF full-funnel strategies for awareness to conversion
  • Used daily data analysis and A/B testing to improve CPA, CTR, and conversion rate
  • Worked with creative, product, and data teams to enhance user journey and messaging

Senior Executive

Monte Carlo Fashions Ltd
Gurgaon
02.2019 - 05.2022
  • Scaled D2C revenue from ₹50L to ₹5Cr/month in just 4 months (10x growth).
  • Built the entire D2C performance marketing setup from scratch, including processes, tracking, and reporting.
  • Solely managed Meta and Google Ads end-to-end – from strategy, planning, execution to daily optimization.
  • Drove full-funnel campaigns across acquisition and remarketing with a focus on ROAS and scale.
  • Worked cross-functionally with internal teams to align creatives, product, and performance goals.

Education

MBA - Marketing & Finance

Chandigarh Group Of Colleges
Punjab
04.2001 -

Bachelor of Commerce -

Kurukshetra University
Haryana, India
04.2001 -

Skills

  • Performance Marketing Strategy

  • Meta & Google Ads (Full Funnel)

  • ACOS & CAC Optimization

  • CM2/CM3 Profitability Planning

  • WhatsApp & Email CRM Automation

  • AOV & Retention Growth

  • Creative & Landing Page Strategy

  • Team Leadership & Mentorship

  • Budget Management (₹Cr Monthly)

  • D2C Growth (0 to 1 Scaling)

  • Dashboarding & Data Analysis (Excel, GA4, Looker)

  • Campaign Testing & Funnel Optimization

Accomplishments

  • Employee of the Year – 3 consecutive years for outstanding performance and contribution to business growth.
  • Improved performance efficiency within the first month of joining, driving immediate impact on ROAS and cost metrics
  • Successfully running D2C with CM2 positive unit economics, ensuring sustainable and profitable growth

Timeline

Growth Lead

Bell Vita
08.2024 - Current

Senior Manager Performance Marketing

Bella Vita
06.2023 - 08.2024

Assistant Manager Performance Marketing

Bella Vita
06.2022 - 06.2023

Senior Executive

Monte Carlo Fashions Ltd
02.2019 - 05.2022

MBA - Marketing & Finance

Chandigarh Group Of Colleges
04.2001 -

Bachelor of Commerce -

Kurukshetra University
04.2001 -

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Lokesh SoodGrowth Lead