Lokesh Yadav
Gurgaon,HR
Summary
9+ years experience in overseeing SEO, PPC, and Social Media Marketing for growing organizations. Accomplished in improving lead prospecting, customer acquisition and brand awareness. Bringing solid history of success in boosting conversion rates and performance.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
Best Content Agency
Bhiwadi
05.2023 - Current
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
- Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Improved website visibility through development and implementation of SEO strategies.
- Managed budget allocation for Google Ads and Facebook Ads.
Digital Marketing Manager
SparxIT Solutions Pvt Ltd
Noida
01.2023 - 05.2023
- Manage marketing campaigns to promote the products and services of the company.
- Optimize Core Web vitals like LCP, INP, CLS for SEO.
- Created high-quality ad copy of products or services, driving higher click-through rates.
- Measure performance of marketing campaigns against goals (ROI and KPIs).
- Google Ads and Facebook Ads for lead generation.
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Trained junior team members in best practices for digital marketing strategies, tactics, and tools to cultivate a high-performance team culture.
- Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
Senior Digital Marketing Specialist
PromptCloud Technologies
Bangalore
04.2022 - 12.2022
- Develop and implement SEO and Content Marketing strategies.
- Create landing pages for webinars and target potential clients using email marketing.
- Responsible for Increasing the Website Traffic, Leads, and Online Visibility.
- Increased lead quality by developing targeted buyer personas in selected cities in USA.
- Optimized landing pages for improved user experience and higher conversion rates.
Business Analyst
Infosys
Chandigarh
07.2014 - 04.2022
- Implement SEO and Content Marketing strategies for On-Page & Off-Page SEO.
- Create website content, marketing emails, case studies, landing pages, and guest posts
- Plan & execute Email Marketing campaigns using Email Octopus.
- Optimized landing pages for improved conversion rates, utilizing A/B testing and user experience best practices.
- Increased website traffic by implementing search engine optimization strategies and keyword research.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
Education
B.Tech (Computer Science) -
Lingayas University
Faridabad05.2014
XII -
Kendriya Vidyalaya
Pune04.2010
X -
Kendriya Vidyalaya
Pune04.2008
Skills
- Digital Marketing
- Content Marketing Strategy
- Search Engine Optimization
- Social Media Management
- Web Analytics
- Google Ads, Facebook Ads
- PPC Campaigns
- On-Page SEO and Off-Page SEO
- Email marketing campaigns
- Keyword analysis and SEO Strategies
- Lead Generation and Website Analysis
- Conversion Rate Optimization
Websites
Certification
SurferSEO Certified
Professional Digital Marketing Certification - Infosys
Hobbies
Playing Chess
Surfing Internet
Timeline
Digital Marketing Manager
Best Content Agency
05.2023 - Current
Digital Marketing Manager
SparxIT Solutions Pvt Ltd
01.2023 - 05.2023
Senior Digital Marketing Specialist
PromptCloud Technologies
04.2022 - 12.2022
Business Analyst
Infosys
07.2014 - 04.2022
B.Tech (Computer Science) -
Lingayas University
XII -
Kendriya Vidyalaya
X -
Kendriya Vidyalaya