Siddhesh Loke

• Coordinate various OOH ad campaigns, events and other related activities Manage all aspects of marketing operations

• Monitor business activities and performance Monitor and track key performance indicators • Analyze data, assess trends and determine actions to optimize performance Ensure the accuracy and timeliness of the data

• Provide reports for management Manage and enhance relationships with vendors Understand and monitor the costs of marketing activities Manage the marketing budget

• Establish and promote deep communication and collaboration with local KOLs, social media and other digital channels to develop online community reputation and brand awareness

• Help with Onsite Marketing & merchandising plan

• Achievements – Brought CAC to Rs 800 from Rs 7500, because of budget management and Focused strategy, Successfully executed OOH Campaigns in Mumbai, ROI inefficiency in ATL and BTL .
• Planning and Executed MT and GT Market and was also responsible for P&L .
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

I executed end to end ideation and execution of ATL & BTL activities for the city as a part of the Marketing Team Include interacting and partnering with business and Acquisition Heads and marketing functions to create and implement the offline marketing strategy for the city

• In-charge of growing the top funnel on both the owner and tenant side through on ground and BTL Planning, developing and implementing effective BTL campaigns for the offline channel

• Key tasks include managing Nestaway events, BTL campaigns, referral-program

• Proficient at reporting and analyzing data in order to calculate and maximize the ROI of the marketing channels

• Execute hyper local activations to increase lead funnel in a particular zone Building new partnership/channel alliance models from a hyper local to national level to generate leads and build a sales pipeline •

• Identify and target, various offline touch points and channels of acquisition , Pan India

• Achievements- Created multiple offline channels, CAC management, Successfully headed offline Marketing Pan India & Learned about GTM strategy and execution. Use to generate 1lakh leads per month

• Also Headed Digital Marketing along with Offline Marketing as a approach of 360 degree Marketing ,which helped us to reduce overall CAC to 1800
• Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
• Increased brand awareness by developing and implementing strategic marketing campaigns.

Lead marketing operations Responsible for expanding business of entire west zone through creative, out of box marketing ideas while staying within budget of 50 L INR per annum •

• Managing teams & Education Strategic Planning - Envision and present (to senior management) organizational 3 year Strat Plan and 1 year Budget / Tactical Marketing Plan

• Integrated Marketing communications - Manage brand awareness and communications through various communication channels (Above the line, below the line and Digital marketing media) ensuring single integrated message flowing to the target group

• Achievements - Successfully built long term alliances with reputed Retail Brands, conducted one of a kind and innovative events for pan west zone e.g •

• 'Free shopping for 30 sec' in association with RMALL and Biz Bazaar (two of the most reputed Retail Brands) and many more

• Support Marketing Operations - Generate leads, business development, data mining, customer relationship management

• Lead execution of quarterly tactical and operational marketing plans and target numbers Field sales operations - Supervise footfalls at sales venues by driving and overseeing activations in malls, retail outlets, exhibitions, trade fairs, hotels & restaurants, corporates, residential societies and schools •

• Manage affiliation with retail partners

• Vendor Management - Manage vendors and marketing agencies, cost negotiations and payments

• Achievements - Successfully executed long term pan-India strategic alliances for Mahindra Holidays e.g •Jeevansaathi.com, Barbeque Nation, Brand Factory etc Touched based with 3 lakh students in Mumbai along with their parents by running a scholarship program at prominent international schools •

• Conducted multiple focus groups to aid sales teams and brand managers

Acquire Critical Building Permissions for Top priority buildings

• Conducting location and area surveys

• Ensuring validation as per company protocols • Survey for Mobility /School/Mall/Hotels/Hospitals

• Advertising and Hoardings in South Mumbai (Prominent area within Mumbai)

Achievements - Executed strategic partnership with McDonald's, Sinhal's (top educational institute chain), Sterling apartments, Breach Candy • • Consistently achieved more than 100% of marketing targets and exceeded expectations

• Worked with Marketing and Distribution team of the organization
• Leveraged exceptional problem-solving abilities when faced with unexpected challenges or difficult situations during daily activities as an intern.