Summary
Overview
Work History
Education
Skills
Timeline
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Lomas Rathod

Digital Marketing Head
Mumbai

Summary

Creating a well established profitable marketing framework is top priority for me. I look forward to taking care of the company’s designated marketing strategies and providing its revenue growth, customer-centric structure and marketing technology requirements.


I strive to ensure that marketing the company’s framework will always be at its excellence. Beyond the target oriented digital marketing experiences, I have also experience of managing and developing digital marketing teams.


I help businesses use a powerful combination of digital marketing, content, social media, offline and mobile marketing. During the journey, marketing researches, integrated marketing communications, analyses helps me to identify the best strategy and planning for the brand's future development. Furthermore, continuous renovation and tests nourishes our marketing framework to succeed other than my ever going dedication and passion.

Overview

15
15
years of professional experience
8
8
years of post-secondary education

Work History

Director Digital Marketing

Suncity Media and Production
01.2016 - Current
  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies
  • Provide thought leadership and perspective for adoption where appropriate

Sales and Marketing Manager

Journiey Worldwide
Mumbai
01.2015 - 02.2016
  • Handling sales for West India
  • Meeting up new clients and building relationship for the new business and also meeting the existing clients for continuous business
  • Supervising and Coordinating the business development, sales and marketing activities
  • Preparing budgets, progress reports and annual sales reports
  • Preparing weekly sales reports and Monthly sales reports
  • Providing Administrative assistance in the daily operations of the department
  • Managing human resource functions including guidance of new executives and basic training
  • Maintaining and tracked standards through constant customer feedback
  • Maintaining positive working relationship with customers through prompt and informative replies to inquiries
  • Accompanying the groups and doing on site coordination for the event both National & International
  • Meeting clients and closing business, coordinating the event from the beginning till the group check out
  • Getting all the information from the client for the event and preparing a final checklist for the event
  • Following up on the PO and tracking on the outstanding payment from the clients
  • Handling residential conferences inbound and outbound
  • Meeting budgets and bringing revenue as per targets assigned.

Marketing Head

SiGoRa Crafts
06.2008 - 12.2014
  • Provided leadership for the development and implementation of integrated marketing and communications strategies designed to attract Customers and enhance the Client’s reputation through the web and Social media
  • Oversee website redesign and launch project; develop Social Media strategy, manage vendor relationships and serve as project lead
  • Develop and implement and content strategy for the home page and attendant sites, oversee campaign strategy for Social Media
  • Measure effectiveness of content, messaging, and other strategies in achieving marketing and communications goals; provide monthly progress reports
  • Supervise a team of direct reports, including positions responsible for web development, web design and content management.

Account Manager

Lomas Rathod - page, Vista Sofft E Designs Pvt. Ltd
09.2012 - 03.2013
  • Established and maintained Client presence on multiple social media channels that garnered local, regional and national attention
  • Created and managed 40,000 pieces of web content; provided support and training for communications managers and support staff throughout the Agency
  • Drafted web and social media guidelines for all Agency employees.

Education

MBA - Marketing

VESIM
Mumbai
08.2013 - 05.2015

Bachelor of Engineering Technology - Computers

RCPIT
Jalgaon
06.2007 - 06.2010

Diploma in Engineering - Computer engineering

Thakur Polytechnic
Mumbai
07.2004 - 04.2007

Skills

    Digital marketing

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Timeline

Director Digital Marketing

Suncity Media and Production
01.2016 - Current

Sales and Marketing Manager

Journiey Worldwide
01.2015 - 02.2016

MBA - Marketing

VESIM
08.2013 - 05.2015

Account Manager

Lomas Rathod - page, Vista Sofft E Designs Pvt. Ltd
09.2012 - 03.2013

Marketing Head

SiGoRa Crafts
06.2008 - 12.2014

Bachelor of Engineering Technology - Computers

RCPIT
06.2007 - 06.2010

Diploma in Engineering - Computer engineering

Thakur Polytechnic
07.2004 - 04.2007

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Lomas RathodDigital Marketing Head