Bullet Journaling
Lopamudra Mohanty
Content Manager
Bhubaneswar,OR
Summary
Had of Content | Content Strategist| Copy Editor | Proofreader | Writer | Content Editor | Publisher | Developmental Editor | Online Editor | Content Strategist
Lopamudra Mohanty, is a seasoned Content Strategist with over 15 years of experience shaping high-performing content ecosystems for global technology brands. Since beginning her career in 2008, she has developed strong expertise across content strategy, SEO, digital marketing, and enterprise-scale content operations.
She combines storytelling finesse with deep technical capability—driving search visibility, improving site navigation, and delivering content that supports both product adoption and revenue teams. Her work consistently elevates user experience and strengthens pipeline performance through SEO-led content, structured governance, and full-lifecycle management.
Known for her reliability, cross-cultural collaboration, and ability to unify distributed teams, Lopamudra often operates as the bridge between product, design, marketing, and development. Her content programs are measurable, scalable, and built to drive business impact across the entire GTM motion.
Overview
18
18
years of professional experience
9
9
years of post-secondary education
12
12
Certificates in Digital Marketing, SEO, Content Strategy, German
15
15
Native Speaker in English, Hindi, Odia, German A2
12
12
CMS tools - JIRA, Confluence, WordPress, Sprinklr, Sitecore
12
12
Conductor, Searchmetrics, Google Analytics, ahrefs
6
6
Content Lifecycle Management (Plan → Create → Optimize → Govern)
6
6
Funnel Analytics (MQL → SQL → Opportunity)
6
6
Digital Asset Management (DAM)
Work History
Content Manager (Remote Full Time)
T-Systems
Bhubaneswar, Orissa
08.2021 - Current
- Led the end-to-end content lifecycle for complex, multi-language enterprise websites including content planning, creation, editing, SEO optimization, stakeholder alignment, and publishing on CoreMedia.
- Managed the distribution of content across web and social channels using JIRA, Confluence, and Sprinklr, ensuring smooth workflows and consistent execution.
- Published and maintained over 200 web pages (in English and German), ensuring accuracy, UX alignment, and adherence to brand governance.
- Created and managed 500+ monthly JIRA tickets, covering new page builds, major and minor updates, QA checks, and multi-team content coordination.
- Developed pillar pages and optimized content clusters, improving rankings for high-intent, commercial keywords.
- Drove 40% growth in MQL generation through strategic gated assets, improved user journeys, and data-led nurturing workflows using Conductor and Searchmetrics.
- Achieved a 25% increase in organic traffic by continuously analyzing user behavior, search intent, and performance metrics to inform updates.
- Conducted periodic content audits to identify outdated pages, redundancies, broken structures, and missed SEO opportunities.
- Led web content strategy for corporate platforms, ensuring global consistency in messaging, brand voice, and GTM alignment.
- Partnered with portfolio teams, product owners, and marketing stakeholders to build quarterly content roadmaps tied to business objectives.
- Produced thought leadership assets—trend reports, playbooks, industry analyses, and research-driven benchmark study supporting sales enablement and brand authority.
- Coordinated with designers, developers, and marketing teams to execute digital campaigns, product launches, and cross-channel initiatives.
- Assisted in CMS migrations (Confluence → Sprinklr), ensuring structured content mapping, metadata consistency, and workflow improvements.
- Managed visual assets (blogs, web pages, PDFs) using Adobe Photoshop, ensuring quality, accessibility, and brand compliance.
Content Writer
Alliance Global
Dubai, Dubai
06.2019 - 05.2021
- Managed a team of content writers, resulting in a consistent output of high-quality work
- Established strong relationships with freelance contributors, ensuring a steady stream of diverse content
- Owned the full content lifecycle, including blogs, whitepapers, case studies, and email
- Initiated a content calendar process that improved delivery by 30%
- Optimized workflow processes, resulting in increased efficiency among the editorial team
- Streamlined communication channels between the creative team of UX designers, the SEO team, and stakeholders for smoother collaboration on projects
- Designed content calendars and editorial guidelines to streamline cross-team collaboration
- Produced white papers, case studies, press releases, and product collateral that increased qualified leads by 20%
Content Marketer
Sparkwork
Hyderabad, Telengana
05.2018 - 05.2019
- Created and edited high-impact B2B and B2C content, including web copy, blogs, and email campaigns, by increasing visibility by 30% on SERP
- Implemented content strategy and trained the team on best practices and CMS tools
- Enhanced brand visibility by developing engaging content across various digital platforms
- Managed a team of 6 writers to produce relevant, timely, and informative content for diverse audiences
- Mentored junior team members in writing techniques, editing skills, and industry best practices
- Led brainstorming sessions to generate fresh ideas for content topics, driving audience engagement and increasing shareability
- Created over 20 marketing collaterals, including white papers, case studies, eBooks, user guide manuals, presentations for clients, brochures, etc. every quarter
- Revamped the parent website as needed
- Created and managed monthly content calendar on Trello
- Coordinated closely with sales teams to develop product-specific messaging that resonated with prospects throughout their buying journey
Senior Content Analyst
Tech Aspect Solutions
Hyderabad, Telengana
11.2015 - 04.2018
- Created and refined web, marketing, and technical content with strong attention to style and accuracy
- Created planning, audited, and maintained high-quality content across digital platforms
- Used analytics (Google Analytics, ahrefs, etc.) to guide content decisions and measure performance
- Managed Sitecore content tickets end-to-end: reviewed requests, clarified requirements with stakeholders, updated or created pages/components, tested changes, and published to production within agreed SLAs
- Collaborated with developers and QA on complex issues, escalating technical defects and verifying fixes before release
- Ensured QA by cross-browser testing, preview validation, and post-deployment checks
- Managed internal and external marketing communication
- Managed social media channels
Senior Content Writer/Editor
LandmarkIT Solutions
Hyderabad
01.2011 - 10.2015
- Created and independently managed Fashionlady.in on WordPress (a fashion-oriented blog targeted to a global audience), along with its social handles
- A couple of my Fashionlady blog posts ranked first consecutively for three years on Google's search engine for certain high-ranking keywords
- Enhanced website traffic 30% by developing engaging, well-researched content for blogs and articles
- Revamped existing web copy to align with updated branding guidelines, improving overall site cohesion and messaging clarity
- Mentored junior writers on best practices for crafting effective copy, strengthening overall team performance
- Proofread and edited write-ups submitted by content authors
- Conducted training sessions on SEO process for junior content writers
- Worked closely with the UX team to finalize modules and templates for various web pages
Content Writer
Tangence Solutions
Noida, Uttar Pradesh
01.2008 - 12.2010
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic
- Completed thorough research into assigned topics
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content
- Improved content quality by conducting thorough research and incorporating industry trends
- Developed high-quality content for e-learning courses and Press Releases
- Created 10 articles daily
Education
Executive MBA - Digital Marketing
Venkateswara Open University
01.2017 - 03.2018
Masters - Journalism & Mass Communication
Arunachal University
04.2014 - 06.2016
Btech - Biotechnology
Amity University
Noida 03.2005 - 04.2009
12th - undefined
Chaitanya Junior College
03.2003 - 03.2005
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Venkateswar English Medium School
Skills
JIRA
Accomplishments
- Received Employee of the Year Award twice at LandmarkIT Solutions
- Received Best Writer Award at Tech Aspect Solutions
- Fashionlady.in is my brainchild
- Managing some of my blog posts at rank #1 on Google's SERP consistently for 3 years
- Creative and unique content always resulted a boost in the traffic and eventually lead generations
Certification
German A2
Interests
Painting
Sculpting
Reading
Travelling
Playing Guitar
Timeline
Advanced Content Strategy
12-2024
Percipio Social Media and Social Selling
12-2024
German A2
07-2022
Content Manager (Remote Full Time)
T-Systems
08.2021 - Current
Content Writer
Alliance Global
06.2019 - 05.2021
Content Marketer
Sparkwork
05.2018 - 05.2019
Executive MBA - Digital Marketing
Venkateswara Open University
01.2017 - 03.2018
Senior Content Analyst
Tech Aspect Solutions
11.2015 - 04.2018
Digital Marketing
03-2015
IELTS
05-2014
Masters - Journalism & Mass Communication
Arunachal University
04.2014 - 06.2016
Senior Content Writer/Editor
LandmarkIT Solutions
01.2011 - 10.2015
Content Writer
Tangence Solutions
01.2008 - 12.2010
Btech - Biotechnology
Amity University
03.2005 - 04.2009
12th - undefined
Chaitanya Junior College
03.2003 - 03.2005
undefined
Venkateswar English Medium School