LOPAMUDRA PANDA

Role Overview

Providing strategic communication support to DDWS, leading IEC planning, content development, knowledge management, and campaign design for Jal Jeevan Mission.

Key Contributions

• Lead national communication and content initiatives, ensuring high-quality messaging across print, digital, and media platforms.
• Manage JJM social media communication, AV content, and partner coordination with creative agencies.
• Support senior officials in communication planning, presentations, briefs, and reporting.
• Strengthen knowledge management through documentation, success stories, and communication repositories.
• Editorial lead for Jal Jeevan Samvad—curation, writing, editing, and state engagement.
• Provide continuous support to States/UTs on IEC planning, campaign implementation, and reporting

Key Responsibilities

• Designed national IEC/BCC strategy, guidelines, state-wise IEC/CB plans, and monitoring frameworks.
• Organised national reviews (AIP appraisal, Minister-level reviews), mid-year assessments, and technical workshops.
• Developed scripts, AV products, IEC materials, toolkits, and campaign frameworks.
• Coordinated with UNICEF, UNOPS, BMGF, and other partners for alignment in knowledge and communication.
• Conducted state visits to assess challenges and support improvements in communication and community engagement.
• Managed documentation for annual reports, newsletters, margadarshika, and progress reports.

• Designed state-wide IEC/SBCC strategy for SBM(G), covering sanitation, SLWM, and behaviour change.
• Led district/block/GP-level campaign rollout, branding, and capacity building of IEC teams.
• Developed training modules, conducted ToTs, and strengthened monitoring of IEC activities.
• Created AV materials, social media content, and campaign concepts.

• Developed training materials on maternal/child nutrition, WASH, and behavioural practices for SHGs.
• Built capacity of State Resource Pools and facilitated PLA rollout in 12 high-burden districts.
• Designed tools, modules, and field-tested communication materials.

• Closely worked with W&CD department, Mission Shakti, RD and Health departments, GoO
• Led implementation of Shakti Varta programme across 15 High-burden districts, using PLA-based community mobilisation.
• Designed guidelines, training modules, and MIS; established a resource centre for knowledge management.
• Trained large cadres including State & District Resource Pools, master trainers, and community facilitators.

• Strategic design on Community Monitoring of NRHM
• Strengthened community monitoring of health services, RKS functioning, and social accountability systems.
• Conducted public hearings, advocacy workshops, and radio outreach through AIR.

• Developed HR policies, performance systems, and staff capacity-building frameworks.
• Introduced micro-insurance for SHG women and collaborated with Microsave for system strengthening.

• Led programmes on HIV/AIDS awareness, gender, livelihood, life skills, and peer education.
• Established the first transgender CBO in the district; managed 600 peer educators.
• Conducted 300+ youth health camps with Health & ICDS Departments.

• Provided counselling on women’s health and social issues.
• Trained outreach workers and managed Family Counselling Centre operations.