Reading, Swimming and cooking
Loveleena Konwar
Digital Marketing Professional
Hyderabad
Summary
Experienced Digital Marketing Executive having 10 -years of expertise in background planning, developing, managing and implementing digital marketing strategies in the IT and Social Sector. In-depth knowledge of SEO, CRM, PPC Campaigns and Google Analytics paired with deep familiarity of digital marketing channels. Resourceful and industrious professional, skillful in measuring ROIs and KPIs and preparing and managing digital marketing budgets. Certified in Prince-2 Project Management & Practitioner Certificate which ultimately helped manage the Client projects.
Overview
15
15
years of professional experience
3
3
Certifications
1
1
Language
Work History
Senior Digital Marketing Executive
Zirohlabs
04.2022 - 04.2023
- Worked with clients like: Toshiba, Hitachi and Big Baskets for Digital Marketing Projects
- Boosted overall brand awareness by consistently delivering innovative campaigns that resonated with target audiences.
- Streamlined campaign reporting processes, providing actionable insights for continuous improvement.
- Managed vendor relationships, negotiating contracts and ensuring adherence to established timelines and budgets.
- Increased customer retention rates with personalized email marketing campaigns tailored to individual preferences and behaviors.
Marketing Manager
IntellaSphere India Pvt. Ltd.
01.2020 - 01.2021
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
Marketing Head and Digital Campaign Manager
IntellaSphere Pvt. Ltd
02.2018 - 02.2019
- Worked with the clients from USA and UK for achieving their Digital Marketing targets.
- Enhanced customer acquisition rates through effective social media advertising strategies.
- Improved conversion rates by designing and implementing user-friendly landing pages.
- Collaborated with creative teams to design visually appealing ad creatives for targeted audiences.
- Overcame challenges in campaign execution with proactive problem-solving skills and adaptability.
Digital Marketing Manager
Xpedient Digital Media Pvt. Ltd.
01.2017 - 07.2017
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
- Increased conversion rates through thorough A/B testing of website design elements and callstoaction.
Business Development Manager/Digital Marketing Manager
Bonaven Pvt. Ltd.
11.2014 - 09.2016
- Launched new product lines by conducting extensive competitor analysis and identifying gaps in the existing market offerings.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Optimized sales funnels by leveraging data-driven insights to refine targeting strategies and maximize conversion rates.
- Established valuable partnerships with complementary businesses, creating mutually beneficial synergies that accelerated growth for both parties.
Co-founder & Sales Executive
Nabaprabhat Pvt. Ltd.
07.2012 - 11.2013
- Evaluated market trends to identify emerging opportunities and inform strategic decision making.
- Launched successful PR campaigns that generated positive media coverage for the company.
- Spearheaded fundraising efforts, securing significant investments to support company initiatives.
Volunteer
Sonitpur District Disaster Management
01.2010 - 02.2012
- Promoted environmental awareness with educational workshops and hands-on activities.
- Mentored new volunteers, fostering a supportive and inclusive team environment.
Media Professional
NGO-PAJHRA
01.2008 - 04.2009
- Developed ongoing programmes using good team communication and collaboration.
- Planned and executed new strategies to increase sales.
- Explored and created new ways to resolve problems with processes, technology or team members to improve overall efficiency.
- As a Media Professional, with a 6 months of research, I scripted and directed a docu-drama entitled, " Trafficking in the Green Paradise" to create awareness campaigns against the heinous crime of Human Trafficking which is a rampant problem in the tea-garden villages of Assam.
Please check the link: https://www.youtube.com/watch?v=b176q4s_dMY
Education
MBA - Business Analytics
Amity University ( Online)
Noida, India 04.2023 - 2025.04
Master of Arts - MA in Mass Communication And Videography
Rabindra Bharati University
West Bengal, India 04.2007 - 2007.04
Bachelor of Arts - Philosophy
Gauhati University
Tezpur, Assam 04.2004 - 2004.04
Skills
Branding
undefinedCertification
Google Adwords
Personal Information
- Date of Birth: 12/27/1983
- Marital Status: Married
Interests
Timeline
MBA - Business Analytics
Amity University ( Online)
04.2023 - 2025.04
Senior Digital Marketing Executive
Zirohlabs
04.2022 - 04.2023
Marketing Manager
IntellaSphere India Pvt. Ltd.
01.2020 - 01.2021
Marketing Head and Digital Campaign Manager
IntellaSphere Pvt. Ltd
02.2018 - 02.2019
Digital Marketing Manager
Xpedient Digital Media Pvt. Ltd.
01.2017 - 07.2017
Business Development Manager/Digital Marketing Manager
Bonaven Pvt. Ltd.
11.2014 - 09.2016
Co-founder & Sales Executive
Nabaprabhat Pvt. Ltd.
07.2012 - 11.2013
Volunteer
Sonitpur District Disaster Management
01.2010 - 02.2012
Media Professional
NGO-PAJHRA
01.2008 - 04.2009
Master of Arts - MA in Mass Communication And Videography
Rabindra Bharati University
04.2007 - 2007.04
Bachelor of Arts - Philosophy
Gauhati University
04.2004 - 2004.04
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