Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Certification
PERSONAL DETAILS
Timeline
Generic
LOVENEESH SHARMA

LOVENEESH SHARMA

Jammu

Summary

  • 5+ years leadership, succession Sales Team Management, B2B , B2C , P&L Responsibility, FMCG Sales & Distribution in Modern Trade & E Commerce. Strategic Planning, Annual Sales AOP and Marketing Calendars, Digital Media Marketing
  • · Sales & Marketing, GTM Strategy Formulation & P&L Mgmt. Steering the entire sales strategy development, GTM program development, finalizing annual operating plan, formulating and implementing strategic plans
  • Showcased proficiency in achieving sales targets, ensuring timely deliveries, and maintaining strong relationships with key stakeholders
  • Recognized for launching new products, conducting sellout activities, and enhancing product visibility across various platforms
  • Resourceful KAE – Modern Trade, E-commerce, Distribution, and Marketing Domain Expertise: FMCG, Consumer Durables, Strategy Architect credited with the successful formulation and implementation of sales and marketing strategies to improve sales opportunities; led the development of short- and long-term strategic plans, including annual business plans.
  • Proficient in coordinating with logistics teams, store managers, and business associates to optimize operations and drive sales growth
  • Skilled in strategic planning, execution, and market development to drive primary and secondary sales effectively, and boost company revenue in market share, business profitability management: top-line, bottom line, profit-centric operation.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Senior Executive AO Collection

Aakash
11.2024 - Current
  • Managing a team of collection agents, and overseeing daily operations.
  • Developing and executing collection strategies to minimize bad debt.
  • Monitoring accounts, negotiating payment terms, and resolving disputes.
  • Collaborating with the marketing team for outreach.
  • The ability to inspire and motivate team members.
  • Strong decision-making and problem-solving skills.
  • Experience in setting and achieving sales targets.
  • Generating leads through various channels.

Sales Manager

SK Fiber Industries
12.2022 - 11.2024
  • Managing visibility plans over e-commerce marketplace platforms.
  • Developing a marketing plan (ATL, BTL) to increase consumption/offtake.
  • Devising creative approaches to boost customer interaction and enhance overall satisfaction levels effectively.
  • Build joint business plans for each of the e-commerce partners and key accounts, and set SKU-wise, store-wise, and market-wise goals based on targeted category-wise negotiating terms of trade.
  • Emphasizing regional chain growth by implementing differentiated promotions, driving total outlet throughput (TOT) parameters for effective and sustainable growth, and ensuring timely payments through efficient data sharing and visibility strategies.
  • Administering in close collaboration with the logistics team to devise and implement efficient delivery strategies, ensuring optimal fill rates are maintained consistently.
  • Managing the sales growth in the assigned accounts as per the Annual Operating Plan. Purchase Order (PO) generation, vendor management, working with the National KAM for planning new launches, consumer promotion, and volume at regular intervals.

Sales / Pre Sales Executive

Queen's English
05.2022 - 08.2022
  • Worked on B2B and B2C projects.
  • Collaborating with the marketing team for outreach.
  • Delivering presentations and demonstrations to prospective and current clients.
  • Potentially considering new markets or clients to contact, based on the knowledge of both the products/services and their users.
  • Encouraging clients to buy extras, upgrades, etc.
  • Develop and maintain relationships with new and existing customers to drive revenue growth.

Business Development Associate

LIDO Learning
04.2020 - 02.2022
  • Delivered revenue of 20 lakhs under a B2C, on-field sales model.
  • Cold calling, prospecting, reaching out to potential customers for personal meetings, and pitching the right product based on customer needs, and negotiating to finalize the deal.
  • 6-7 weekly meetings with a 45% conversion rate, and an average weekly sales value of $70,000.

Education

Masters in M.E -

CHANDIGARH UNIVERSITY
KHARAR CHANDIGARH
07-2020

Bachelors of Technology In M.E -

RAYAT BAHRA
RUPNAGAR PUNJAB
08-2018

Skills

  • Lead Squared
  • Marketing (B2B and B2C)
  • Communication Skills
  • Lead generation
  • Microsoft Office suite: Word, PowerPoint, Excel
  • Internet Applications: Web Browsers, Email Clients

Hobbies and Interests

  • Cricket
  • Music
  • Travelling & Exploring

Certification

  • Sales and Marketing
  • ATL and BTL operations
  • Customer Relationship Management
  • Planning, budgeting, and forecasting
  • Strategic pricing
  • P&L Management
  • Distribution Channel Management
  • Sales forecasting

PERSONAL DETAILS

  • Date of Birth: December 4, 1995
  • Languages Known: English, Hindi, Punjabi, Himachali, and Dogri

Timeline

Senior Executive AO Collection

Aakash
11.2024 - Current

Sales Manager

SK Fiber Industries
12.2022 - 11.2024

Sales / Pre Sales Executive

Queen's English
05.2022 - 08.2022

Business Development Associate

LIDO Learning
04.2020 - 02.2022

Masters in M.E -

CHANDIGARH UNIVERSITY

Bachelors of Technology In M.E -

RAYAT BAHRA

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LOVENEESH SHARMA