Lubhawna Soni
Mumbai
Summary
A Social Media Manager with extensive experience in Social Media Management, encompassing organic and paid promotion, online reputation management, content creation, and strategy development. Proficient in utilizing analytics tools like Sprout Social, Hootsuite, and Zoho Social. Skilled in conducting social media trend research and proficient in MS Office Tools, Canva, and GoAnimate.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Manager, Social Media
DotConverse
06.2014 - 12.2018
- Social Media Consultant and Marketing
- Ensures significant projects follow established timelines
- Handled clients like Carl Zeiss India, Tyrone Systems, Sewag International School
- Plan content Calendar and get approvals from the client
- Actively participation in offline events and executing Live sessions on social media channels
- Assisted team with various aspects of projects Managed team of designers, website designer, content writers, and social media
- Monitoring & Scheduling of Social Media posts & accounts through Zoho Social and Houte Suite
- Designing, building, and maintaining social media presence, increasing network, connections, and followers for different Brands
- Strong analytical ability to evaluate end-to-end customer experience across multiple social channels and customer touch points
- Blogger Out Reach programs
- Made videos on go animate and powtoon
- Hands on experience in sending emailers through Mail Chimp
- Made posts on Canva.com
- Writing Video Scripts & giving voice overs.
Social Media Expert
Melot Technologies Private Limited
- Managing social media accounts of StreamKar India Official
- Work on Content strategy for videos from Influencers
- Coordinating directly with Influencers for social media activities and daily deliverables
- Leading social media team and coordinating with them for the timely deliverables
- Providing time-to-time pieces of training for social media tools and updates to team members
- Providing strategies for social media outreach, Content Postings, event promotion like CSR activities, etc.
- Writing Content for videos
- Publishing engaging content
- Closely working with the design, video, and photography team to come up with the best work
- Actively participating in video and event shoots
- Worked on Trendo app content, handled there Facebook page and Instagram page, maintained content calendar and daily engaging posting
- Work on YouTube content increase organic video views
- Staying updated with current social media trends
- Responsible for increasing followers across all social media channels
- Presenting Monthly Reports as per KPI's.
Digital Marketing Expert
Election Commission Of India (ECI) / Chief Electoral Officer Delhi
- Managed social media platforms of CEO Delhi including Facebook, Twitter, Instagram, and YouTube
- Prepared social media content calendar to create unique & engaging content
- Designed & run experiments such as online contests, questions-answers series, polls, etc for Voter Awareness
- Actively participated in video and event shoots
- Participated in offline activities and conducted Live on social platforms
- Lead the team
- Created content based on specific verbiage set by the client like Live event coverage (World Environment Day, National Voter's Day and more)
- Closely worked with the design, video, and photography team to come up with the best work
- Managed ORM by interacting with people and solving queries
- Worked directly with the core team and written content for ATL BTL Activities on Voter Awareness
- Managed Instagram, Facebook Live of CEO Delhi 2019 Sh
- Ranbir Singh
- Promoted content social media through organic channels
- Reported Directly to Deputy CEO 2019 Sh
- Satnam Singh.
Social Media Marketing Intern
Yamaha Motor Solutions India
- Writing and managing content for Yamaha India Pages keeping in mind the TG
- Sharing the posts in different group on Facebook to increase reach
- Weekly Content Calendar for Yamaha India.
Education
Bachelors of Business Studies (Industry Integrated) -
MDU University
01.2013
Class X11 -
CBSE Board
01.2009
Class X -
CBSE Board
01.2007
Skills
- Social Media marketing
- Social Media Strategy
- Facebook Marketing
- Instagram Marketing
- Content Strategy
- Content creation - website, article, blogs, social media content calendar
- Proofreading
- Influencer Marketing
- Email Marketing- Active Campaign, MailChimp, etc
- Content Development
- Post Optimization
- Content Creation
- Brand Promotion
- Analytics and Reporting
- Effective Organization
- Campaign Management
- Digital Media
- Community Engagement
- Photography and Videography
- Market Research
- Audience Engagement
- Problem-Solving
- Excellent Multitasking
- Brand Awareness
- Social Media and Promotions
- Teamwork and Collaboration
- Social Media
- Progress Tracking
- Social Media Management
- Facebook, Instagram, LinkedIn
- Trend Monitoring
- Influencer Collaboration
Tools Expertise
- Proficiency in social media Analytics Software Sprout Social, Hootsuite & Zoho Social
- Proficiency in social media marketing trends research tool.
- Expertise in MS Office Tools
- Proficiency in tool Canva, Go animate
Hobbies and Interests
- Exploring new trends and tools
- Involve in Influencer marketing
- Internet Surfing
- Interest in sports like cricket, badminton
- Cooking
- Traveling
- Dancing
Certification
- Creative writing from BRITISH COUNCIL OF INDIA
- Pursuing GROWTH MARKETING CERTIFICATION from My Captain
Languages
Hindi
First Language
English
Intermediate (B1)
B1
References
References available upon request.
Timeline
Manager, Social Media
DotConverse
06.2014 - 12.2018
Social Media Expert
Melot Technologies Private Limited
Digital Marketing Expert
Election Commission Of India (ECI) / Chief Electoral Officer Delhi
Social Media Marketing Intern
Yamaha Motor Solutions India
Bachelors of Business Studies (Industry Integrated) -
MDU University
Class X11 -
CBSE Board
Class X -
CBSE Board
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