Lubna Ambreen

Accomplished academician with over 17 years of experience in teaching, research, and higher education leadership. Currently serving as an associate professor and program coordinator in entrepreneurship and new venture creation Area, and as coordinator of the Ph.D. (management) program at CMS business school, Jain (Deemed-To-Be University). Research expertise spans in entrepreneurship, sustainability, and family business, with a strong publication record, has authored books, and case studies. As won best paper awards at conferences, and demonstrated strengths in curriculum design, doctoral supervision, and academic program management, known for applying design thinking and storytelling methodologies to management education and executive learning Extensive experience in developing and delivering management development programs (MDPs) for industry professionals, fostering innovation, strategic thinking, and leadership capability.

• Foundations of entrepreneurship- principles and practices for new venture, Swastik International Publication, 04/2025, 9789349196339
• Advanced Business Analytics, RUDRA Publications, 01/2025, 9389938856
• Research Methodology And Publication Ethics, RUDRA Publications, 12/2024, 9389938880
• Innovation and Startup Strategies: A Comprehensive Guide to New Venture Creation, Swastik International Publication, 2024, 9788198051233
• Entrepreneurship & Ethics, Alpha International Publication, 2024, 9789357624848
• Compensation and Performance Management, Thakur Publications Pvt. Ltd., 2023, 9789357555562
• Business Ethics, Skyward Publishers, 2022, 9789395085199

• The ICSSR- special call for Vision Viksit Bharat@2047 (VVB@2047) Project-2024, Ongoing
• ICSSR Special Call for Short-term Empirical Research 2023-24, Submitted
• Karnataka State Council for Science and Technology -47S_MBA_0036- Student Project Programme - 'CYBERSECURITY POLICY FRAMEWORK FOR SECURING HEALTHCARE DATA', Completed
• Karnataka State Council for Science and Technology - 'Student Project Programme - 46th Series' Title: 'ORGANIC FARM WASTE MANAGEMENT IN ARECA NUT BASED FARMING', Completed

• Can work effectively either as a part of a team or individually
• Creative, resourceful
• Good Communication skills

• Unlocking the potential of Zoomers Embracing Sustainable Entrepreneurship with a New Perception, Applied Research for Growth, Innovation and Sustainable Impact, 420, 2025, Taylor & Francis, https://scholar.google.com/scholar?oi=bibs&cluster=4887142878977803680&btnI=1&hl=en
• Influence of Point-of-Purchase Displays on Consumer Behaviour, Applied Research for Growth, Innovation and Sustainable Impact, 114, 2025, Taylor & Francis, https://scholar.google.com/scholar?oi=bibs&cluster=17846273376853974572&btnI=1&hl=en
• Customer Perspectives on Hotels in Bengaluru: A Machine Learning-Based Sentiment Analysis of Online Reviews, Applied Research for Growth, Innovation and Sustainable Impact, 114, 2025, Taylor & Francis, https://scholar.google.com/scholar?oi=bibs&cluster=16658502461340221442&btnI=1&hl=en
• Interactive dashboard and 3D visualization using t-SNE dimensionality reduction technique, Interactive and Dynamic Dashboard, 119-134, 2024, CRC Press, https://scholar.google.com/scholar?oi=bibs&cluster=17989613846341230383&btnI=1&hl=en
• Emerging Trends of Language Models and Their Significance in Digital Era, 2024 Second International Conference on Advances in Information Technology (ICAIT), 1, 01/04/24, IEEE, https://scholar.google.com/scholar?oi=bibs&cluster=11152053309944276121&btnI=1&hl=en&authuser=2
• Digital Cottage Hub for Empowering Artisans, Fostering Connectivity, and Promoting ‘Make in India', 2024 Second International Conference on Advances in Information Technology (ICAIT), 1, 01/07/24, IEEE, https://scholar.google.com/scholar?oi=bibs&cluster=4168965703837200342&btnI=1&hl=en&authuser=2
• Strategic Omnichannel Personalization and Its Influence on the Plus-Size Women's Fashion Market., Journal of Computational Analysis & Applications, 33, 2024, https://scholar.google.com/scholar?oi=bibs&cluster=14974692273811180271&btnI=1&hl=en&authuser=2
• Dimensionality reduction using UMAP and TSNE technique, 2024 Second International Conference on Advances in Information Technology (ICAIT), 1, 01/05/24, IEEE, https://scholar.google.com/scholar?oi=bibs&cluster=16658502461340221442&btnI=1&hl=en&authuser=2
• Interactive dashboard and 3D visualization using t-SNE dimensionality reduction, Interactive and Dynamic Dashboard: Design Principles, 2024, CRC Press, https://scholar.google.com/scholar?oi=bibs&cluster=1942567892231302166&btnI=1&hl=en&authuser=2
• From Inspiration to Action: Investigating the Antecedents of Entrepreneurial Intention among Indian Women Entrepreneurs, European Economic Letters, 14, 92, 2024, https://scholar.google.com/scholar?oi=bibs&cluster=4788370823681352969&btnI=1&hl=en&authuser=2
• The Serendipity of Entrepreneurship among University Students: An Empirical Analysis in the Indian Context, European Economic Letters, 14, 110, 2024, https://scholar.google.com/scholar?oi=bibs&cluster=11488966695429729756&btnI=1&hl=en
• Effective cybersecurity risk management practices for small and medium-sized enterprises: A comprehensive review, Multidisciplinary Reviews, 6, 2023, https://scholar.google.com/scholar?oi=bibs&cluster=5669694370954482349&btnI=1&hl=en&authuser=2
• PERCEPTION OF ZOOMERS ON SUSTAINABLE ENTREPRENEURSHIP., Aweshkar Research Journal, 30, 2023, https://scholar.google.com/scholar?oi=bibs&cluster=10971066398840315266&btnI=1&hl=en&authuser=2
• Comprehending entrepreneurship learning through the lens of innovative teaching pedagogy: India vs Germany, Proceedings of the European Conference on E-Learning, ECEL 2021, 98-104, 2021, Academic Conferences and Publishing Limited, https://scholar.google.com/scholar?oi=bibs&cluster=11553212947412030355&btnI=1&hl=en&authuser=2
• SPORTS MANAGEMENT-AN OVERVIEW ON MARKETING AND INNOVATION, Seshadripuram Journal of Social Sciences (SJSS), 2581, 2021, https://scholar.google.com/scholar?oi=bibs&cluster=3169096533086503233&btnI=1&hl=en
• Atmanirbhar Bharat: Economic, legal, and social aspects, International Journal of Management (IJM), 11, 1038-1046, 2020, IAEME, https://scholar.google.com/scholar?oi=bibs&cluster=9558365554354625118&btnI=1&hl=en&authuser=2
• Digital education in India opportunities and challenges, Seshadripuram Journal of Social Sciences (SJSS), 2581, 82, 2020, https://scholar.google.com/scholar?oi=bibs&cluster=4168965703837200342&btnI=1&hl=en&authuser=2
• Role of International Assignment Exposure to Individual Development, AMBER, 2, 21, 2017, https://scholar.google.com/scholar?oi=bibs&cluster=3164180389522540165&btnI=1&hl=en&authuser=2
• SUSTAINABLE ENTREPRENEURIAL INTENTION AMONG MANAGEMENT STUDENTS IN BANGALORE: AN EXAMINATION OF THE ANTECEDENTS, Seshadripuram Journal of Social Sciences (SJSS), 2581, 2023, https://scholar.google.com/scholar?oi=bibs&cluster=9397266678365765200&btnI=1&hl=en&authuser=2

• Multicultural Workforce in Educational Institutions- Competitive Advantage, Implications of Multiculturalism in the changing Business Scenario, Al-Ameen Institute of Management Studies, 10/10/12
• Strategies for Employee Engagement Drivers-An Empirical Study, International Conference on Strategic Management: Emerging Economies’ Perspective, The Oxford College of Business Management, 10/25/13
• Cross-Cultural Adaptation of Indian Expats in IT sector at Bangalore, International Conference on Made in India-Issues and Challenges, East Point College of Higher Education, 07/26/15
• Work Force Diversity-An Issue or an Advantage in International Business, National Conference on Emerging issues on global Economy, Commerce and Management: Challenges and Strategies for International Competitiveness, St. Anne’s Degree College for Women, 09/02/15
• A Study on emerging trends in International Human Resource Management, International Conference on Emerging Strategies to sustain Global Competition, C.B Bhandari Jain College, Bangalore, 09/30/15
• Inclusion of Emotional Intelligence Skills in Business Education, Global Conference on Management Education and Practices, CBSMS, Bangalore, 11/25/15
• Role of international Assignment Exposure to Individual Development, Ecosystem for Growth of Business, Acharya Bangalore B-School & Acharya Academy of Management Studies, 09/08/17
• MBA Graduate A Management Specialist: A Critical Analysis Of The Outcome Of An MBA Programme, MBA Journey - Emerging Opportunities and Challenges, Centre for Management Studies, CMR University, 07/07/19
• Industry Academic collaborative research Indian Prospective, National Conference on Revisiting Industry Academia Collaboration Exploring New Paradigms in Value Creation, CMS, Business School, Jain Deemed-to-be University, Bangalore, 08/24/19
• Digital Education in India Opportunities and Challenges, One Day National Level Conference on Digitalization and Economic Growth, XLIII Indian Social Science Congress & Bengaluru Central University in association with Seshadhripuram Post Graduate Department of Commerce and Management, 11/13/19
• Adoption of Social Innovation Among Repatriates, Innovative Teaching and Sustainability of Education in India, Seshadhripuram Post Graduate Department of Commerce and Management, 12/10/19
• Comprehending Entrepreneurship learning through the lens of innovative teaching pedagogy: India Vs Germany, ECEL 2021 : 20th European Conference on e-Learning, 10/28/21
• Sustainable Entrepreneurial Intention among management Students in Bangalore: An Examination of the Antecedents, Transforming in the Arena of Business and Intelligence for sustainable Development, Seshadhripuram Post Graduate Department of Commerce and Management, 10/25/21
• Sports Management- An overview on Marketing and Innovation, Transforming in the Arena of Business and Intelligence for sustainable Development, Seshadhripuram Post Graduate Department of Commerce and Management, 10/25/21
• Reflection of Sustainable Entrepreneurial intent among the Learners on Completion of courses on Sustainability, The Barcelona Conference on Education (BCE2022), The University of Barcelona & Hotel Barcelona Condal Mar, 09/20/22
• Does it matter how you study? Effectiveness of online and offline certification courses with special reference to JAIN (Deemed-to-be University), Leading the business of the future: Talent, Technology and Transformation in a changing world, IIM-Nagpur, 11/17/22
• Information and Communication Technology (ICT) in Digital Farming and Food Security, International Conference on Emerging Trends, Challenges & Opportunities in Global Business, Management & Technology, VTU-Department of Management Studies (MBA), 06/08/23
• Critical Review of Sustainable Green Practices in the Automotive Industry: Paving the Way for Environmental Excellence, International Conference on Dual Transition of Net Zero Carbon and Digital Transformation, BENGALURU CITY UNIVERSITY, BENGALURU, 02/16/24
• Circular Economy 5.0: A Critical Review of Advancements and Challenges in Automotive Sustainability Practices, International Conference on Dual Transition of Net Zero Carbon and Digital Transformation, BENGALURU CITY UNIVERSITY, BENGALURU, 02/16/24
• Innovation and Entrepreneurship: Drivers of Economic Growth in a Global Economy, International Conference on Global Synergies: Innovations In Business, Technology, And Education, Bangalore Integrated Global Academy, 03/21/25
• Influence of Point-of-Purchase Displays on Consumer Behavior, International Conference on Management & Information Technology in Industry 5.0 - 2025, Faculty of Management Studies, JAIN Deemed-To-Be- University and Academic Research Conference, 04/04/25
• The Role of ASHA Workers in Social Well-Being: A Study with Special Reference to Bangalore City, National conference on Gender and Empowerment: Training, Capacity building and professional development of Asha workers, Welinker Institute of Management Development and Research, Bangalore, 05/29/25