Lucky Kushwaha
Assistant Manager (Ad-Sales)
Bengaluru
Summary
Dynamic and results-driven assistant manager with over 4+ years of experience in B2B sales and digital advertising. Successfully drove revenue growth through strategic display ad campaigns and effective partnership management. Skilled in developing and executing innovative ad strategies that align with business objectives, enhance brand visibility, and optimize ROI. Proven ability to build and nurture relationships with key stakeholders, manage cross-functional teams, and leverage data-driven insights to inform decision-making. Thrives in fast-paced environments, consistently delivering high-impact results that contribute to organizational success.
Overview
6
6
years of professional experience
Work History
Assistant Manager - Ads and Partnership Manager
Practo Technologies Private Limited
06.2024 - Current
- Campaign Management: Develop, implement, and optimize display ad campaigns to meet client objectives and drive business growth. Monitor campaign performance, analyze data, and make data-driven recommendations for improvements.
- Partnership Development: Build and maintain strong relationships with key partners, clients, and stakeholders. Identify new business opportunities and negotiate contracts to expand the company’s network and drive revenue.
- Strategic Planning: Collaborate with the sales and marketing teams to design and execute comprehensive ad strategies that align with overall business goals. Stay informed about industry trends and competitor activities to refine strategies.
- Performance Analysis: Track and report on key performance metrics, including ROI, conversion rates, and customer engagement. Prepare detailed performance reports and presentations for internal and client reviews.
- Client Management: Serve as the primary point of contact for clients, addressing their needs, resolving issues, and ensuring a high level of satisfaction. Provide regular updates and strategic recommendations to clients.
- Team Collaboration: Work closely with cross-functional teams, including creative, analytics, and product development, to ensure seamless execution of ad campaigns and initiatives.
- Budget Management: Oversee campaign budgets, ensuring effective allocation of resources and cost-efficiency. Monitor expenses and make adjustments as needed to stay within budget.
Assistant Manager - Key Acquisition Manager (Ads)
Paytm
12.2022 - 06.2024
- Set aggressive targets for employees to drive company success and strengthen motivation.
- Actively participated in networking events within the industry, expanding professional connections and generating leads.
- Collaborate with clients to understand their business goals and advertising needs, developing tailored ad strategies and campaign plans to drive performance and achieve desired outcomes.
- Manage the end-to-end process of ad campaigns, including planning, implementation, optimization, and performance evaluation.
- Monitor and analyze campaign performance metrics, such as ROI, click-through rates, and conversion rates, providing actionable insights and recommendations for optimization.
- Identify and pursue new business opportunities within key accounts, fostering growth and expanding the scope of existing relationships.
Sr. Business Development Executive
Unacademy Pvt Ltd
12.2021 - 09.2022
- Communicated product quality and market comparisons by creating sales presentations.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Secured high-level contracts with major clients through persuasive presentations and diligent follow-up efforts.
- On-boarded 5-6 new students each month to ensure INR 20 Lac revenue consistently as an individual contributor
- Piloted a team of 4 Associates to generate a total revenue of INR 1 Cr.
- Augmented customer retention rate by 80% through follow-up calls and regular feedbacks
Business Development Associate
Think and Learn Pvt Ltd (BYJUS)
10.2020 - 09.2021
- Converted 40% of leads generated via personal interactions and demos, thereby generating a total revenue of INR 90 Lac as an individual contributor
- Laid down sales goals by forecasting annual sales quotas and projecting expected sales volume for existing/new products
- Determined and maximized sales opportunities, while enhancing customer retention rates by 50%
- Accomplished cost-effective procurement results by fortifying cordial relationships with parents and negotiating properly
Customer Care Executive
TELEPERFORMANCE PVT LTD. INDORE
09.2018 - 08.2020
- Supported the development of departmental policies, drawing on extensive experience in providing exceptional customer service.
- Collected customer information and analyzed customer needs to recommend potential products or services.
- Established team priorities, maintained schedules and monitored performance.
- Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.
- Trained personnel in equipment maintenance and enforced participation in exercises focused on developing key skills.
Education
High School -
MPBSE Bhopal
Higher Secondary - undefined
MPBSE Bhopal
Bachelor of Vocational (RETM) -
MGCGV, Chitrakoot
MBA - Media Management
Educational Multimedia Research Centre
Indore 04.2001 -
Skills
Campaign Management
Performance Analysis
Client and Partnership Management
Strategic Planning
Team Collaboration
Analytical Skills
Display advertising
ROI-driven approach
Demographic targeting
Sales proficiency
Brand Management
Performance reviewing
Negotiation and Conflict Resolution
Budgeting and finance
Timeline
Assistant Manager - Ads and Partnership Manager
Practo Technologies Private Limited
06.2024 - Current
Assistant Manager - Key Acquisition Manager (Ads)
Paytm
12.2022 - 06.2024
Sr. Business Development Executive
Unacademy Pvt Ltd
12.2021 - 09.2022
Business Development Associate
Think and Learn Pvt Ltd (BYJUS)
10.2020 - 09.2021
Customer Care Executive
TELEPERFORMANCE PVT LTD. INDORE
09.2018 - 08.2020
MBA - Media Management
Educational Multimedia Research Centre
04.2001 -
High School -
MPBSE Bhopal
Higher Secondary - undefined
MPBSE Bhopal
Bachelor of Vocational (RETM) -
MGCGV, Chitrakoot
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