LUCY HINCKSMAN
Sydney
Summary
I’m a Media & Communications graduate from UNSW with a genuine interest in storytelling, media, and how brands connect with their audiences. Through my studies in Public Relations & Advertising, I’ve developed a strong foundation in strategic communication, media relations, and campaign development. My experience spans across media, PR, and client-facing roles. As an intern at Écho Communication and with the Sydney Swans, I’ve gained hands-on experience in media outreach, content creation, and digital storytelling. Alongside this, working as a Junior Legal Secretary at Moray & Agnew Lawyers has strengthened my professionalism, attention to detail, and ability to manage tasks in a fast-paced, high-pressure environment. I’m someone who enjoys both the creative and structured sides of communication - from developing ideas to executing them effectively. With a growing passion for the media industry, I’m looking to build a career where I can create meaningful content, contribute to impactful campaigns, and continue learning within a dynamic media environment.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Junior Legal Secretary
Moray & Agnew
Sydney
02.2026 - Current
- Drafted, formatted, and proofread legal documents, correspondence, and court filings with a high level of accuracy and attention to detail.
- Provided administrative and secretarial support to legal practitioners across multiple practice areas, facilitating seamless office operations.
- Maintained and organised legal files (both digital and physical), ensuring compliance with firm procedures and confidentiality requirements.
- Assisted with court preparation, including compiling briefs and coordinating documentation for hearings and deadlines.
- Managed client communications by scheduling appointments, responding to inquiries, and fostering professional relationships.
- Handled data entry and billing support while performing general administrative tasks to ensure smooth operations for the legal team.
Casual Retail Assistant
Alana Maria Jewellery
Sydney
10.2025 - 01.2026
- Delivered high-quality customer service and personalised styling recommendations.
- Operated POS systems, processed transactions, and managed daily cash handling.
- Maintained product displays and ensured store presentation met brand standards.
- Assisted with stock management, including unpacking deliveries and inventory checks.
- Supported visual merchandising and product launches to drive sales.
- Promoted new collections and upsold products to meet sales targets.
- Represented the brand with a professional and customer-focused attitude.
Media Intern
Sydney Swans
Sydney
09.2025 - 12.2025
- Assisted in producing digital content for AFLW match coverage and club events.
- Captured behind-the-scenes content for social media (Instagram, TikTok, and X).
- Supported the filming of player interviews and fan engagement pieces.
- Contributed to drafting captions, headlines, and social media posts to align with club tone and branding.
- Supported media team on AFLW game days - including pre-game setup, content capture, and post-match pack-down.
- Helped with research and scripting for the 'More Than Footy' podcast segments.
- Drafted media briefs and supported copywriting for match previews and recaps.
- Assisted in internal and external communications to maintain consistent messaging.
- Conducted research on fan engagement trends and audience preferences.
- Wrote copy, captions and articles for company sites.
Sports Coach
SCEGGS Darlinghurst
Darlinghurst
02.2024 - 12.2025
- Coach and mentor students across multiple sports, fostering skill development, teamwork, and a positive sporting culture.
- Plan and deliver engaging training sessions tailored to varying age groups and skill levels.
- Provide feedback and encouragement to support student growth, confidence, and well-being.
- Organise and manage teams during interschool competitions and carnivals, ensuring high levels of participation and sportsmanship.
- Collaborate with other coaches and staff to coordinate programs and uphold school sporting values.
Fashion & Beauty PR Intern
Echo Communication
Woollahra
05.2025 - 08.2025
- Supported the PR team across client portfolios in the fashion, beauty, and lifestyle sectors, assisting with campaign deliverables and client communication.
- Monitored media coverage across print, online, and influencer channels, and contributed to campaign and coverage reporting.
- Assisted with drafting press releases, designing communication tools using Canva, and coordinating product send-outs.
- Contributed to the planning and execution of client events, including logistics, media engagement, and brand activation support.
- Assisted in managing ÉCHO's social media platforms (Instagram and TikTok), including content creation, posting, and community engagement.
- Handled administrative and office management tasks, including supplier invoice tracking, stock management, and ad hoc team support.
Wait Staff Member
Belluics
Manuka , Canberra
03.2022 - 03.2023
- Provided attentive service to guests in a fast-paced dining environment.
- Collaborated with kitchen staff to ensure timely food delivery.
- Handled customer inquiries and resolved issues with professionalism.
- Processed orders accurately using point-of-sale systems for billing.
- Delivered food items to customers at their tables in a friendly, courteous manner.
- Assisted other wait staff members as needed, such as refilling beverages or delivering food to tables.
Education
Bachelor of Media & Communications - Public Relations & Advertising
UNSW
Sydney11-2025
Year 12 ATAR -
Canberra Girls Grammar School
Deakin, ACT01-2022
Skills
- Adaptability
- Communication Skills
- Content Creation
- Interpersonal Skills
- Microsoft Office Suite
- Social Media Management
- Team collaboration
- Client communication
Certification
- Responsible Service of Alcohol (RSA)
- Working With Children Check (WWCC)
- First Aid Certificate
Accomplishments
- Excellence in Sport Award, Canberra Girls Grammar School, 2022, Recognition for commitment, leadership, and success in competitive sport.
- Bronze Medal, Australian Track & Field Championships, 2021, National bronze medalist in the U18 1,500m event.
References
Reference available upon request
Timeline
Junior Legal Secretary
Moray & Agnew
02.2026 - Current
Casual Retail Assistant
Alana Maria Jewellery
10.2025 - 01.2026
Media Intern
Sydney Swans
09.2025 - 12.2025
Fashion & Beauty PR Intern
Echo Communication
05.2025 - 08.2025
Sports Coach
SCEGGS Darlinghurst
02.2024 - 12.2025
Wait Staff Member
Belluics
03.2022 - 03.2023
Bachelor of Media & Communications - Public Relations & Advertising
UNSW
Year 12 ATAR -
Canberra Girls Grammar School