LUKE RODRICKS
Senior Digital Marketing Associate
Pune
Summary
Knowledgeable Senior Marketing Executive offering more than five years working in busy, customer-focused settings. Proven strategic planning demonstrated by exceptional branding success for new product launch and innovative marketing campaigns. Positive marketing team leader.
Overview
14
14
years of professional experience
24
24
years of post-secondary education
4
4
Languages
Work History
Senior Marketing Executive
Opcito Technologies
04.2022 - Current
- Managed annual marketing calendar, budget oversight, KPI tracking & analysis, and leadership reporting
- Executed SEO optimization, PPC campaign management, social media amplification, and marketing automation
- Developed brand messaging, thought leadership content, and multimedia productions (podcasts, webinars, and rich media)
- Implemented full-funnel campaign management, customer journey mapping, and event coordination
- Analyzed performance metrics, ROI measurement, strategic reporting, and campaign optimization
- Designed account-based marketing programs, demand generation initiatives, and customer acquisition strategies
- Coordinated PR distribution and industry partnerships
- Mapped vertical and solution-based marketing approaches, competitive differentiation, and market trend analyses
Manager - Digital Marketing and Corporate Branding
QuestionPro Pvt. Ltd.
04.2019 - 03.2022
- Content creation & product marketing
- Writing SEO blogs for the 'Research' product suite as a part of inbound marketing
- Keyword and SERP research to generate the right conversion-driven content
- Research and writing branding content for thought leadership, social promotions and more
- Compiling testimonials, case studies, data-sheets, writing reports, one-pagers, company brochures and sales support collaterals
- Developing rich media including images, videos and other visuals for promotional activities
- Digital marketing and management
- Managing website pages in the backend CMS & WordPress and developing new pages
- Identifying social media opportunities and developing actionable plans for execution
- Social media creatives and images creation for informative, branding, and promotional, activities
- Managing live-streaming events like webinars, podcasts and talk shows
- Marketing automation
- Developing user delight journey maps in HubSpot for pre and post user signups
- Putting together marketing automation emails basis different logic for automatic triggering
- Creating content for email marketing and drip campaigns
- Creating monthly newsletters to update customers with useful information on the organization and the industry
BPM Specialist
HELLA India Automotive Pvt. Ltd.
02.2018 - 03.2019
- Developed and optimized business process flows using Signavio, gathering requirements from global stakeholders and translating them into effective solutions
- Worked with the Process Chain Board Team for enterprise-wide process optimization initiatives
- Created comprehensive documentation, quality standards, and performance reports for local and global management teams
- Managed internal marketing campaigns to drive adoption of new BPM methodologies, including newsletter publication and training program development
E-PMO Consultant
HELLA India Automotive Pvt. Ltd.
02.2015 - 02.2018
- Implementing standardized processes for project lifecycles, risk management, and stakeholder engagement
- Created and optimized performance measurement systems, including KPI frameworks, tracking tools, and reporting dashboards
- Facilitated cross-border knowledge transfer between Germany and India operations, conducting regular training workshops for teams
- Streamlined project management tools and processes based on user feedback, improving operational efficiency and reporting capabilities
Indian Super League (ISL)
01.2015 - 01.2017
- Detailed post-match analysis of all the FC Pune City home games.
- Written feature blogs like 'Best forward of 2016-17', 'Player profiles', 'Team and player stats'. Etc.
Research Analyst
iResearch Services
06.2012 - 03.2014
- Primary data collection (Conducting CATI/CAWI interviews with the target audience) through the survey tool Confirmit
- Secondary research and data collection (LinkedIn, Manta, OneSource, ZoomInfo, Google)
- Wrote research reports for clients viz. Coleman Parkes Research
- Conducted Qualitative and Quantitative research (B2B) interviews in Europe and the US
- Wrote web content for the organization's website
- Team handling - Single Point of Contact (SPOC) between the RA's and the SRA/TL
- Conducted training sessions before the project goes live
- Prepared a plan of action for the respective Project kicks off
Associate
School Sports Program
10.2011 - 03.2012
- Conducted the Blackburn Rovers Pune, u-12 schools league
- Helped manage liaison with the schools and the League Management
- Referred matches for the boys
Education
BBA - Human Resources Management
Ness Wadia College of Commerce
Pune 04.2001 - 01.2012
No Degree - Commerce
Marathwada Mitramandal College of Commerce
Pune 04.2001 - 01.2009
No Degree -
Loyola High School
Pune, Maharashtra 04.2001 - 01.2007
Skills
- Creative asset development with Canva
- AI prompt engineering
- Proficient in Microsoft Office
- Proficient in Open Office
- Good written and verbal communication skills
Extra-Curricular Activities
Attended a Sports Coaching Clinic conducted by Athletes in Action, America Attended a Sports Talent Recognition Clinic conducted by Pune FC Played for All India Youth Football Academy (AIYFA Sky-Hawks) 2009 - 2014 Played for Ex Loyolites Alumni Network (ELAN FC) 2014-2016
Personal Information
- Date of Birth: 10/18/91
- Gender: Male
Achievements And Awards
- Part of college team for 5 years (senior college and junior college)
- Won awards in Athletics and Sports in School
- Won awards at club football level
Disclaimer
I hereby declare that all the information mentioned above is correct to the best of my knowledge and belief.
Motorcycling, Football, Gardening, Cooking
TBD
Timeline
Senior Marketing Executive
Opcito Technologies
04.2022 - Current
Manager - Digital Marketing and Corporate Branding
QuestionPro Pvt. Ltd.
04.2019 - 03.2022
BPM Specialist
HELLA India Automotive Pvt. Ltd.
02.2018 - 03.2019
E-PMO Consultant
HELLA India Automotive Pvt. Ltd.
02.2015 - 02.2018
Indian Super League (ISL)
01.2015 - 01.2017
Research Analyst
iResearch Services
06.2012 - 03.2014
Associate
School Sports Program
10.2011 - 03.2012
BBA - Human Resources Management
Ness Wadia College of Commerce
04.2001 - 01.2012
No Degree - Commerce
Marathwada Mitramandal College of Commerce
04.2001 - 01.2009
No Degree -
Loyola High School
04.2001 - 01.2007
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