LUNA BAROI

Sales execution & implementation

• Planned and delivered volume, revenues, and profit targets monthly in North Bengal & Sikkim. Delta 6% MS gain over last year

• Reviewed branding, infrastructure, manpower and signed off corrective plan

• Trained dealer team on systems, processes, and usage of applications

• Evaluated and pre-approved all exchange cases

• Planned and driven BTL activities

• Daily review of pipelines versus targets

• Ensure adherence to inventory days target

• Validated every valuation versus system entry

Relationship Management:

• Ensured the dealer's relationship is maintained through constant interactions, resolution of dealer issues, and drive dealer volumes

• Identified and reviewed gaps in the dealer performance and strengthen the non-performing dealers

• Ensured periodic review of dealer operations to drive implementation of sales and marketing initiatives

• Maintained the relationships with the market i.e brokers, influencers, financers, RTO agents etc.

• Managed day-to-day sales operations through dealership team

• Create brand strategies to identify new market opportunities and messaging strategies
• Serve as a point of contact for all brand marketing projects
• Measurement And Evaluation to measure and evaluate a current marketing activity with a view to establishing its effectiveness against a set of measurable targets
• Used outlets as media vehicle to drive seamless route to consumer effectiveness by building brand awareness, visibility, imagery, creating demand through consumer winning activations and leveraging USL portfolio for effective sell-in & sell-out
• Spearheaded the implementation of innovative digital campaigns across multiple platforms and utilized data to drive key insights and optimization
• Crafted memorable, strategic advertising messaging that created a unique brand voice and connected to key demographics
• Developed and managed a loyalty program that boosted product market share by 25% in 31 local markets across channels (off, on, 3rd space)
• Mobilized successful product launches, driving recognition of the brand across multiple markets and a 20% spike in brand recognition
• Supervised & launched/relaunched across state iconic brands like Royal Challenge Whisky, No1 Luxury, House of McDowells, Don Julio, Johnnie Walker Blonde, American Pride, etc
• Conducted market recce with Sales team to evaluate and finalize the outlets - 400+ retail renovation
• Ensured installations and its maintenance and upkeep at vendor outlets as well as acknowledgement and clearance of the bills as per PO
• Worked towards development and innovations in Signage Elements example racks / main shop signage/ gondolas etc
• Prepared and supervised contracts for rental outlets and get their approval through the legal team
• Introducing digital platform in market for a user friendly, seamless claim settlement in market - 80% of the universe onboarded
• Single point of contact for all TTL budget vs spend
• Responsible to spend allocated budget on stipulated time as per company policy
• Provided feedback to the regional marketing team and sale team for improvement based on the competitor analysis and performance with the plan
• Led a team of vendors and agencies to deliver creative promotional campaigns that resulted in a 45% increase in brand engagement
• Train promoters for optimum performance
• Responsible for training and development of the third-party execution force through on the job training & scheduling training calendar in co-ordination with Regional/National Trade marketing
• Inducted and trained the promoters as per incentive schemes
• Area Sales Executive
• Mars Pet Nutrition Pedigree
• Responsible for executing channel strategies and drive business growth
• Meet distribution & effective coverage plans through frontline
• Achieve perfect store targets to ensure excellence in execution Category Growth
• Drive category growth through activations
• Drive premiumization of portfolio through range selling
• Ensure customer engagement across channels
• Team Development
• Develop & Coach front line team
• Recruit for right talent and ensure no vacancy exists in market
• Process Adherence
• Adhere to sales operating procedures
• Provide timely and accurate required MIS
• Effective and efficient utilization of trade spends and manpower budget
• Maintain hygiene in market

Developed and executed plans to boost channel performance.

Achieved distribution and effective coverage plans via frontline.

Attained flawless store targets to drive excellence in category growth execution.

Implemented targeted initiatives to drive category expansion.

Drove premiumization of portfolio by implementing range selling strategies.

• Ensured customer engagement across channels

• Team Development

• Develop & Coach front line team

• Recruit for right talent and ensure no vacancy exists in market

• Process Adherence

• Adhere to sales operating procedures

• Provide timely and accurate required MIS

• Effective and efficient utilization of trade spends and manpower budget

Sustained hygienic conditions in market.

• Prepare the Modern Trade sales strategy & growth plans in line with business strategy in Northeast & North Bengal
• Client lists include Reliance cash & carry, Future retail ltd, Vishal mega mart, etc
• Key responsibility as the Executive of Modern trade is to drive profitability and deliver on the Revenue and Share parameters
• Align and execute trade marketing and trade promotions interventions with the modern trade sales strategy and overall business strategy
• Lead resource for planning portfolio growth initiatives with accounts, assortment planning, launch planning and execution, development and execution of Joint Business Plans
• Category management and Promotion planning
• Driving operational efficiency for modern trade channel
• Monitoring performance of the promoters and taking corrective actions
• Achieving consistent growth by managing various internal and external stakeholders
• Work within allocated promotional cost and ensure effective spending in driving sales and brand building
• Lead resource for planning and negotiating for in-store activations, merchandising, sell-out plans with the accounts
• Negotiate favorable annual trading and logistic contract with chain
• Manage Accounts receivables, Responsible for debt collection and resolve all long outstanding debts
• Resolve customer's trade issues, complaints and operational matters
• Manage a large workforce across the Modern Trade channel
• Manage and review outstation outlets through frequent market visit and liaising with Learning
• Timely execution of bills, amendments, TOT, MSL, Budgets
• Shelf size growth
• Participated in in store events, responsible for record breaking sales
• 100% and above achievements in all the months
• Area growth by 33 % in FY
• Responsible for 10 million & above sales per month
• Executive (Retail sales)
• Mother Dairy Fruits & Vegetable Pvt. Ltd- Dhara SBU
• Ensure increased distribution coverage & merchandising
• Ensuring proper coverage of the outlets in the area assigned to the distributors
• Managing claims
• Ensuring FIFO in distributors' warehouse and outlets
• Market intelligence
• Research & analyze sales options
• Visibility of range of products
• Understand the salience of the outlets for the products
• Tracking high volume & image driven outlets
• Working on the viability of the distribution partners
• Negotiating with the customers and intervening in the operational issues
• Building relationships with clients and customers
• Preparing sales budget & forecasting
• Training of distributor salesmen and logistics staff to gather relevant information reporting Learning
• Responsible for sale of over Rs. 18 crores in 4 quarters
• 3 stars rating in last financial year based on performance
• Direct coverage of 600 & above counters
• Area growth by 36%

• Ensured increased distribution coverage & merchandising

• Ensured proper coverage of the outlets in the area assigned to the distributors

• Managed claims

• Ensured FIFO in distributors' warehouse and outlets

• Market intelligence

• Research & analyze sales options

• Visibility of range of products

• Understood the salience of the outlets for the products

• Tracking high volume & image driven outlets

• Worked on the viability of the distribution partners

• Negotiating with the customers and intervening in the operational issues

• Building relationships with clients and customers

• Preparing sales budget & forecasting

• Training of distributor salesmen and logistics staff to gather relevant information

reporting Learning

• Responsible for sale of over Rs. 18 crores in 4 quarters

• 4 stars out of 5 rating in last financial year based on performance

• Direct coverage of 600 & above counters

• Area growth by 36%

• Communicating the requirements for a sustainable supply chain finance network to the company
• Analyzing competitor's stance on supply chain finance (ICICI Bank, Tata Capital) Learning
• Reduction in working capital by 27%
• More than 30% of the market is unexplored in tier I cities & 60% in tier II cities
• INTERNSHIP: 1 Month
• Summer Intern
• Zomato
• Social media marketing of online ordering services of Zomato to create awareness of its new service
• Tailoring content according to specific social media platform